SOCIAL MEDIA MARKETING PR by elfphabet2

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									SOCIAL MEDIA MARKETING & PR
Social Media Marketing & PR




         “
A Systematic Approach for Serious Companies

                              If you want to generate some serious buzz about




                                                                              ”
                              your company, having a strong online social
                              presence is a must.
                              – Laura Roser, Founder and Owner of VirtualMG




Why you should implement a social media marketing and pr program:
                                  •   More online exposure
                                  •   Connect with and cultivate “evangelists” who spread your brand
                                  •   Word of mouth marketing opportunities
                                  •   Reputation building (for your brand and spokespeople)
                                  •   Form strategic partnerships
                                  •   “Humanize” your corporate presence
                                  •   Sales and customer support
                                  •   Mitigate disasters
    “Our business
  doubled thanks to               •   Greater media exposure
     VirtualMG.”

-Randall Wall, President of
     Home Champs
Building Your Social Reputation
Good marketing has always been about                                         How We Can Help:
building trust with customers and po-
tential customers. The whole objec-                                                  At VirtualMG, we offer to you a team of
tive of social media and online                                                         U.S.-based people who have years
public relations is to build that                                                         of experience with writing, search
trust in a genuine, “non-spam-                                                             engine optimization analysis, web
my” way.                                                                                    development       and   conversion
                                                                                            tracking. We help you establish
No one wants to be “sold                                                                    a strong online following and at-
to,” but everyone wants to                                                                  tract more traffic by creating a
acquire the best products                                                                   reputable, trust-worthy company
and solutions for their needs.                                                             presence. This includes build-
                                                                                         ing one-on-one relationships with
Good social media is about cre-                                                        people online, answering questions or
ating a credible, trustworthy online                                                becoming an expert information source,
persona of your company for your tar-                                            writing articles and press releases, connect-
get audience. Just like building a brand, ef-                              ing with influential media/bloggers/podcastors for
fective social media marketing takes into account many          interview and story opportunities, and researching and creat-
factors and audience touch points. To dominate your niche       ing content for search engine optimization.
online, you must provide consistent content, pay attention to
key words so that you pop up when people are searching for      We do have packages that we offer as a guideline for our so-
you, connect with people on a personal level.                   cial media marketing and PR services, but we create a unique
                                                                system for each company we work with.
Social Media Marketing Packages
Spark: $2,000/month
Documentation and Strategy:                                          SEO:
• Digital Branding Style Guide                                       • RSS submission and pinging to get your blog and articles
• Custom Social Media Lead Generation Plan & Schedule                  noticed
• Relevant Message/Company Conversation Guide                        • Keyword phrases used throughout campaigns in tags, ar-
• Key Search Term Guide                                                ticles, etc. for organic optimization

Twitter:                                                             Monitoring and Tracking:
• Daily maintenance of twitter campaign                              • Weekly report about our social media results
• Between 1,000 to 1,500 new targeted followers per month            • Weekly report about who is talking about you, your execu-
   (total of 5,000 to 6,000 followers - from there we let it build     tives and your industry
   organically)
• 30-40 Direct messages to influencers per month
• 60-70 updates per month
• Note: Includes twitter profile set up (if needed)

Your Main Company Blog:
• 4 blog articles per month
• Blog pinging and listing on blog directories
• Note: Includes blog set up (if you don’t already have one)

Facebook:
• 6-8 new company page updates per month

SEO Blog:
• 5-7 articles and/or videos posted per month on a blog with
  4-6 target key terms we are focusing on ranking for

Posting to and locating relevant blogs/forums/news sites
• 6 hours per month
Social Media Marketing Packages
Flame: $5,000/month
Documentation and Strategy:                                         Posting to & locating blogs/
• Digital Branding Style Guide                                      forums/news sites/listing sites:
• Custom Social Media Lead Generation Plan & Schedule               • 20 hours per month
• Relevant Message/Company Conversation Guide
• Key Search Term Guide                                             Public Relations:
• Online Public Relations Plan                                      • One press release written and dis-
                                                                       tributed per month (both through
Twitter:                                                               traditional channels and social media
• Daily maintenance of twitter campaign                                channels)
• Between 2,500 to 3,000 new targeted followers per month           • 4 hours per month researching media
   (total of 10,000-12,000 followers - from there we let it build      & “influencer” sites/blogs/podcasts &
   organically)                                                        pitching for interview opportunities
• 60-80 Direct messages to influencers per month
• 200-220 updates per month                                         SEO:
                                                                    • RSS submission/pinging for blogs &
Your Main Company Blog:                                               articles
• 12 blog articles per month                                        • Keyword phrases used throughout
• Blog pinging and listing on blog directories                        campaigns in tags, articles, etc. for
• 10 blog comments in 3 blog posts in 3 different usernames           organic optimization
   per month
                                                                    Monitoring and Tracking:
Facebook:                                                           • Weekly report about our social media
• 20 new company page updates per month                               results
                                                                    • Weekly report about who is talking
SEO Blogs:                                                            about you, your executives and your
• Setup of two blogs each focusing on ranking for 4-6 key-            industry
  word terms
• 10-15 articles and/or videos posted per month on each of
  the two blogs
Social Media Marketing Packages
Wildfire: $10,000/month
Documentation and Strategy:                                         Posting to & locating blogs/forums/news sites/listing sites:
• Digital Branding Style Guide                                      • 40 hours per month
• Custom Social Media Lead Generation Plan & Schedule
• Relevant Message/Company Conversation Guide                       Public Relations:
• Key Search Term Guide                                             • Up to two press releases written and distributed per month
• Online Public Relations Plan                                         (both through traditional channels and social media chan-
                                                                       nels)
Twitter:                                                            • 10 hours spent per month researching relevant media and
• Daily maintenance of twitter campaign                                “influencer” sites/blogs/podcasts and pitching for inter-
• Between 3,000 to 3,500 new targeted followers per month              view or story opportunities
   (total of 20,000-30,000 followers - from there we let it build
   organically)                                                     Viral Video Campaigns:
• 150-170 Direct messages to influencers per month                  • One new video every 60 days: Video scripting, filming &
• 400-450 updates per month                                             production – interview-style – with spokesperson, clients,
                                                                        employees or company executive (finish time: 2-4 min.)
Your Main Company Blog:                                             • Up to one viral video release per 60 days (listed on the top
• 20 blog articles per month                                            10-15 video sites)
• Blog pinging and listing on blog directories                      • One video press release distributed every two months
• 50 blog comments in 18 blog posts in 15 different user-
   names per month                                                  SEO:
                                                                    • RSS submission/pinging for blogs & articles
Facebook:                                                           • Keyword phrases used throughout campaigns in tags, ar-
• 40 new company page updates per month                               ticles, etc. for organic optimization

SEO Blogs:                                                          Monitoring and Tracking:
• Setup of four blogs each focusing on ranking for 4-6 key-         • Weekly report about our social media results
  word terms                                                        • Weekly report about who is talking about you, your execu-
• 15-20 articles and/or videos posted per month on each of            tives and your industry
  the four blogs
Additional Services
Video Marketing (approximately $700 to list one video on 10-
15 video sites focusing on relevant key words)


Social Press Release Distribution: $500 to craft release / $200-
$700 to distribute (depends on distribution channels)


Profile Creation and Maintenance of Other Relevant Network-
ing Sites (i.e. MySpace, Ning sites, etc.): Price upon request


Creation of your own social networking site branded to your
company: Price upon request


Creative or Video Production Services: $95/hr.


Marketing Consulting and Training: $150/hr.              “We build
                                                   relationships. We do
                                                 not beat people over the
                                                 head with your message.”

                                                  -Laura Roser, President and
                                                     Founder of VirtualMG
Toll-Free: 1-866-778-1211
Local: 801-278-1211
E-Mail: info@virtualmg.com

www.VirtualMG.com

299 South Main Street, Suite 1300
Salt Lake City, Utah 84111

								
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