Intro to Social Media
This is a sample syllabus. Actual course topics and assignments may vary by
instructor and class.
Introduction. What is social media? The history of social media. Where to start?
LinkedIn. How to set up an effective profile. The power of LinkedIn
recommendations. Industry connections. Social bookmarking.
Assignment: Share with the class what your goals are for using social media. Set up
a profile on LinkedIn, create a Digg account, and explain how to anticipate using the
two services to further your social media goals.
Getting started on Facebook. Maximizing your use of Facebook features and
applications. How to use Facebook for networking and marketing. The Twitter frenzy
and how to get started. Using hashtags and URL shorteners. How to monitor
yourself and/or your business using Twitter Search. The role of Twitter in customer
service. Twitter applications, SMS, and mobile platforms. Best practices. Connecting
social media to your Facebook account.
Assignment: Set up accounts on Facebook and Twitter, use at least one of the
Twitter applications mentioned in the lecture, and explain how you plan to use these
accounts. Connect at least one other social medium to your Facebook account
(Twitter, Digg, etc).
Flickr, YouTube, Flickr2Twitter, and Skype. Other photo and video sharing sites.
Slideshows, stock photos, and photo editing tools. The emergence of citizen video
journalism. Distributing video on YouTube.
Assignment: Create an account of Flickr and YouTube (optional). Explore the
YouTube Reporters’ Center. Explain how you plan to use photo and video social
media sites to further your goals. Give Skype a try (optional).
RSS feeds and Google Reader. Tips, tricks, and best practices for using social
media. The role of social media in your personal and professional brand. Privacy and
security. Social media and the job hunt. What’s next for social media?
Assignment: Set up a Google Reader account and subscribe to at least one site.
Review all the tips and tricks in the lecture, and share any you have picked up over
the course of this class.
Call 212-547-7934 or email firstname.lastname@example.org to sign up for this course.