Social Media Marketing Webinar Series

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					www.pimn.org       Printing Industry of Minnesota, Inc.


                       Social Media Marketing
                           Webinar Series
                                                 November 3, 2009 - The Principles of Social Media -
               Tuesdays (5 Consecutive),
                                                 -Many businesses and brands are now using social media to communicate, but far too few are aware of the unwritten rules of engagement on

  November 3 - December 1, 2009                  blogs, Twitter, LinkedIn, Facebook and the like. Authenticity transparency, generosity these are just a few of the many immutable principles of


                 11:00 am - 12:00 pm             social media, all of which you need to be mindful of if you want to be a successful social media practitioner And all of which will be covered


                                                 in this webinar.

    Member Cost: $60 per webiner                 November 10 - How and Why Blog -
    or $275 if registering for all 5             -A blog is tailor-made for storing and managing your intellectual capital. Its a centralized repository for experience and expertise, an incred-
     Non-Member Cost: $95 per
                                                 ibly easy way to disseminate key, timely information to an audience of readers who are already interested in what you and your organization
      webinar or $450 for all 5
                                                 have to offer. In this webinar, you’ll learn how to set up your own blog, maintain it, promote it and use it as a hub for all of your other social

                  Register online @              media activities.

                    www.pimn.org                 November 17 - What You Need to Know about Twitter -
                 Just click on Classes.
                                                 - To some, Twitter a cocktail party. To others, its a soap box. But to the majority of its users. Twitters more like an uncontrollable scrum in which


                       Contact:                  everybody is competing for a greater share of the discussion. During this webinar, you’ll discover that while its relatively easy to set up a

                    Kristin Davis                Twitter account and share your thoughts in 140 characters or less, to stand out among the crowd in the Twitterverse may take more time and

                 kdavis@pimn.org or              talent than you realize.
                    651-789-5508
                                                 November 24 - Making the Most of LinkedIn -
                                                 - Chances are you already have established a presence on LinkedIn, but like others, you’re only scratching the surface of this social networks


                                                 potential. LinkedIn should be serving as much more than just your online resume. In this webinar, you’ll learn how to use LinkedIn to build a


                                                 more powerful personal or corporate brand. Whether its conducting a poll or promoting you reading list, starting a discussion or sharing an

               Who Should                        article, recommending a colleague or managing a group, you’ll learn everything there is to know about making the most of LinkedIn.



                Attend:                          December 1 - Using Facebook for Business -
                                                 -There’s a reason Facebook has more than 250 million active users. In Fact, there are countless reasons, for many of which we will touch upon
                                                 in this webinar. We will talk about the importance of participating in this popular network as both an individual and corporate brand. From
   Executive level Sales and Mar-
                                                 how to develop a loyal following of friends and fans (the strategy) to how to post updates, notes, pictures and more (the tactics), you’ll learn
   keting, Sales and Marketing
                                                 everything you need to know to use Facebook as a tool to help promote your business.
   Managers, Sales and Marketing,
   Customer Service, Advertising
   Professionals, Creatives                       Bob Cargill Bob is recognized for his blogs and other social media communications
                                                  tools and his expertise as a direct marketing practitioner. Having labored in the market-
                                                  ing trenches since 1983, he has written or managed to creative development projects that
                                                  have been honored with more than 40 awards. Bob is the Past President of NEDMA. He was
                                                  recently named NEDMA’s “Direct Marketer of the Year for 2009.



                                        Printing Industry of Minnesota, Inc.
                            Rosedale Tower 1700 Hwy 36 W Suite 510 Roseville, MN 55113
                                         651.789.5500 FAX 651.789.5520