Social Media - Government and Community Communications

							                Social Media and 
                 State League 
                Communications




Jason Falls          Scott Clark
 Social Media         BuzzMaven
   Explorer              Labs
Social Media Is thought of as technology
 Computer software and tools

 Blogs, Widgets, Wikis, Podcasts, Social Networks,
 Micro-blogging, Streaming Video, Tagging

 Most no more complicated than your email software

 Many if not most software are FREE!
     Social Media with the NLC Enables…




Situation awareness of issues, achievements and opportunities by
members – encourages topical conversation.

Social networks are made of people, not organizations. People
are engaged in one-to-one, personal dialogues.

Interested parties cluster around conversations or topics
important to their municipalities.

The tools give a powerful tool for widely recognition of
achievements, and resulting social congratulations.
Communications No Longer A Monologue
Members Demand A Dialogue
Openness Gives You A Multi-Logue
        NLC Could Dramatically Leverage
        Social Media in Search




Search Engines can make/break reputations of companies, people
and yes, cities.

Social Media Influences Search Results more every year.

Subscribe to Search Results (Monitoring) as a part of situational
awareness.

Give Municipalities basic SEO Education so they can leverage
Social Media & Search
Allows us to truly be more representative of
the people

Gives the public a louder, more relevant and
timely voice in their government
Reminds us who we serve

Changes our deployment, staffing, messaging
Peoria, Arizona

 Facebook

 Twitter

 YouTube

 Nixle
Hamilton County, Ohio Job & Family Services

 Facebook

 Twitter

 YouTube

 Live Chats
Deval Patrick, Governor of Massachusetts

 Twitter


 YouTube


 Flickr


 Calendar Sharing
Toronto, Ontario – Twitter


Ogden, Utah – Mayor’s Blog


Los Angeles Fire Department – Twitter


Virginia Beach, Virginia - Nixle
             Ideas for How State Leagues Can
              Use Social Media




Gathering, Tagging and Sharing Information
Showcasing Municipality Successes
Supporting Events (pre, during, after)
Reputation Management / Crisis Management
Connect With Communities They Serve
Search Engine Ranking Improvements
Connecting with other States for Idea Sharing, Lesson Learning
Collaboration on Documents, Ideas, Events for the Organization
Twitter as EMS channel
Twitter as voting mechanism
Facebook as public discussion forum
Instant polling on website
Podcasts/Video Casts/YouTube
Google Moderator
UStream.tv
      Resources
Social Media and Government - Resources
http://www.buzzmaven.com/nlc
 Scott Clark                    Jason Falls
     BuzzMaven               Social Media Explorer
scott@buzzmaven.com           jason@jasonfalls.com
 Twitter: @ScottClark         Twitter: @JasonFalls
     859-951-4414                 502.619.3285
  http://www.buzzmaven.com   http://www.socialmediaexplorer.com