Understanding the Value of Six Sigma

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							                                                       Understanding the Value
                                                       of Six Sigma
                           Steve Palagyi,              Mature companies use Six Sigma as a management approach, not just
                           PRTM, Texas Office          a toolset. To understand the benefits of Six Sigma and the key success
                  Andrew Hamelynch,                    factors of implementation, PRTM conducted a survey of 18 leading
                                            PRTM       companies in the U.S. aerospace and defense industry
                        Sandeep Mehta,
                                            PRTM

                                       PRTM            In the mid-1980s, Motorola set a          Statisticians use the Greek letter
                            Joseph Roussel             new quality standard of Six Sigma         sigma to measure the variability of
                        jroussel@prtm.com              and began developing the means to         any process. As shown in the table
                           55 avenue Hoche             achieve it. Soon after, several other     below, a process that is operating
                                 75008 Paris           corporations, such as AlliedSignal        at six sigma will be nearly defect-
                         Tel : 01 56 68 30 30          and General Electric, adopted             free, with a yield of over 99.99%.
                          Fax 01 56 68 30 31           Six Sigma, turning it into a
                                www.prtm.fr            complete system for continuous            Six Sigma applies a number of
                                                       improvement.         Since then, Six      statistical and other proven
                                                       Sigma has become a widespread             problem-solving tools such as
                                                       management initiative among many          Design of Experiments (DOE),
                                                       of the top companies in the world.        process maps, and Failure Mode
                                                       The incredible success of Six Sigma       and Effects Analysis (FMEA) within
                                                       at General Electric has prompted a        the framework known as DMAIC, for
                                                       number of other companies to              Define, Measure, Analyze, Improve,
                                                       spend millions of dollars adopting        Control. DMAIC can be described as
                                                       it. Yet today, the true benefits of Six   follows:
                                                       Sigma implementations remain              • Define internal and external
                                                       unclear. PRTM recently conducted            customer requirements, project
                                                       a survey in order to assess Six             goals, expected outcomes, and
                                                       Sigma benefits as well as determine         the business case.
                                                       what might be done to accelerate          • Measure the existing system to
                                                       those improvements. Before we               determine current performance.
                                                       analyze the details of the survey         • Analyze the process and determine
                                                       and the results, we will examine            the root causes of defects.
                                                       several elements of Six Sigma in          • Improve the process by designing
                                                       more detail.                                and implementing new processes
                                                                                                   and systems.
                                                       Stated simply, Six Sigma is a             • Control process performance by
                                                       fact-based or data-based approach           establishing continuous measures
                                                       to improving a process or function          and reviews.
                                                       for the purpose of increasing
                                                       customer satisfaction, and thereby        There     are    several    different
                                                       achieving significant business            functions within a Six Sigma
                                                       benefits. One can define Six Sigma        program that are key to its
                                                       as:                                       deployment and ongoing success.
                                                                                                 The “X-Belt” label is drawn from the
                                                       “A comprehensive and flexible             martial arts and each level suggests
                                                       system for achieving, sustaining          a degree of training and proficiency
                                                       and maximizing business success.          in Six Sigma:
                                                       Six Sigma is uniquely driven by a
                                                       close understanding of customer           • Master Black Belts (MBBs) play a
     Reprinted with permission from PRTM.              needs, disciplined use of facts,
                                                       data, and statistical analysis, and
A version of this article first appeared in the
                                                       diligent attention to managing,           1. “The Six Sigma Way, How GE, Motorola and
                 September 30, 2002 issue of                                                     other Top Companies are honing their perfor-
                                                       improving and reinventing business        mance”, Pande, Neuman, Cavanagh, McGraw-
        Aviation Week & Space Technology.              processes.”1                              Hill 2000




   Supply Chain Forum       An International Journal          Vol. 4 - N°1 - 2003         48                      www.supplychain-forum.com
  critical role and have attained the           a key part of the company culture       factors of implementation, PRTM
  highest level of proficiency in Six           at many of the early adopters such      conducted a survey of 18 leading
  Sigma. MBBs are usually full-time             as GE, Honeywell, and Motorola.         companies (all over $1 billion in
  resources who focus on setting                There are likely a number of            annual revenues) in the aerospace
  strategic direction and priorities            different reasons why Six Sigma is      and defense industry. We received
  for the Six Sigma program and                 succeeding where TQM failed, but        32 responses from business units
  maintaining the momentum of                   some of the key differentiators of      ranging in size from $100 million to
  change; selecting Six Sigma                   Six Sigma include the role of senior    well over $1 billion. Of the
  projects; and mentoring and                   management in the improvement           respondents, 72% were “X-belt
  coaching       teams,    especially           process, and a genuine focus on the     qualified” and 35% were industry
  black belts, in the Six Sigma                 customer and on employee training       executives or general managers.
  methodology.                                  and involvement. Six Sigma engages      PRTM analyzed the responses
                                                all levels of management, including     along two axes—those respondents
• Black Belts are Six Sigma experts             the executive leaders of an             who were satisfied and those who
  who act as consultants or                     organization. Senior managers are       were not. Our findings showed that
  coaches to drive an improvement               directly involved in monitoring         the “satisfied” companies had been
  project to achieve results. A                 project performance and key             doing Six Sigma longer and tended
  Black Belt is dedicated to driving            decision-making. In many cases,         to provide more training. They
  critical change opportunities and             management         bonuses      and     relied more on balanced teams of
  achieving results; and leads,                 promotions are tied to their            five to ten members, and they used
  coaches, rallies, and provides                involvement      in    Six    Sigma     Six Sigma on a wider basis across
  expertise to a Six Sigma team.                implementations and projects.           their companies. We also sought to
                                                Where past quality initiatives          understand whether Six Sigma is
• Green Belts are typically Six Sigma           focused mostly on internal              effective, and what’s needed to
  practitioners who have gone                                                           improve overall results. Our
  through some Six Sigma training                                                       analysis revealed five critical
  and play a functional role in                                                         success factors, or what we call Six
  support of Six Sigma efforts.
                                                     Six Sigma keeps                    Sigma Boosters. These boosters are
                                                                                        relevant to all companies—
• Six Sigma Sponsors or Champions               customer needs at the                   from      those    just  beginning
  are usually senior managers who                                                       an implementation to active
  help oversee the Six Sigma                       forefront and uses                   practitioners.
  program and play a key role in
  helping to ensure that any                           them to drive                    Booster #1
  improvement program is linked                                                         Remember the Customer
  to larger business objectives.                       improvement
  Sponsors/champions also coach                                                         Keep your Six Sigma efforts focused
  teams and help to break down                                                          on the customer, not on internal
  barriers to success when                      improvement       projects.    Many     improvement. Our survey showed
  necessary.                                    successful Six Sigma projects           that 73% of respondents tracked
                                                involve customers and suppliers         Six Sigma cost savings, while
When implementing a Six Sigma                   who often share in the leadership       44% measured on-time delivery
program, most companies engage                  and success. Another key aspect of      performance and only 28% tracked
an external organization with the               Six Sigma is the level of training      customer lead-time reductions. Of
expertise     to    train     senior            that practitioners receive. A typical   the 26 projects reported, all but two
management, master black belts,                 black belt program involves a           were internally focused, leading to
and the first series of black belts.            minimum of 160 hours of classroom       reductions in touch labor time,
The length of this initial training             training, in addition to countless      inventory levels, freight costs,
phase depends on the size of the                hours of on-the-job training            order processing times, and
company, and can take anywhere                  working on projects. The high level     various installations/assemblies.
from 18 months to five years. Once              of commitment to training and           The two externally focused
the internal expertise has been                 project success that is required to     projects addressed field-service
developed, the master black belts               achieve the title of black belt         improvement and a management
continue to train management and                contributes significantly to the        process     designed    to     retain
black belts, who in turn train green            prestige and desire for continued       customer loyalty.
belts.                                          success, and helps sustain
                                                the momentum of the program.            The aim of Six Sigma is to
Why does Six Sigma continue to                                                          drive practitioners to focus
gain momentum while other                       Six Sigma in the Aerospace              on customer-centric, “Critical
improvement programs seem to                    and Defense Industry                    to Quality” (CTQ) factors. An
fail? Unlike TQM and other                                                              emphasis on cost reduction may
management fads of the past that                To understand the benefits of           cause managers to lose focus on
simply faded away, Six Sigma is still           Six Sigma and the key success           the customer. While an “internal



Supply Chain Forum   An International Journal          Vol. 4 - N°1 - 2003        49                  www.supplychain-forum.com
customer” exists for cost reduction             objectives—often because the high      charters, and escalation protocols.
efforts, these efforts rarely                   volume of projects makes this a        Moreover, companies must select
generate the type of value that                 challenge. Some of the most            the right people from within their
encourages customers to buy                     successful enterprise-wide Six         organizations to provide both
more, become more loyal, or bring               Sigma efforts add less than a single   subject matter expertise and the
other sales opportunities to the                margin point in terms of annual        political clout needed to get things
company. To deliver real customer               savings, largely due to a large        done. Study respondents agreed
value, Six Sigma efforts must move              number of small improvements.          that a standard framework for Six
beyond operations and include                   Study    respondents      averaged     Sigma would benefit inter-company
improvements in marketing, sales,               $235,000 per year in savings for       exchanges.
order administration, and other                 each project. To achieve an
customer touch points. For best                 improvement of two margin              Booster #5
results, companies should use a                 points, the typical $20 billion
                                                                                       Use Advanced Tools
balanced scorecard with both                    company would need to drive
internal, asset-centric metrics such            over 2,500 projects each year.
                                                                                       Six Sigma’s DMAIC process can
as inventory levels, and external,              Keeping such a high number of
                                                                                       be        enhanced          through
customer-centric metrics such as                projects aligned with a company’s
                                                                                       the application of industry
lead-time and on-time delivery                  objectives is extremely difficult. A
                                                                                       benchmarking       and      broader
performance.                                    portfolio management approach
                                                                                       frameworks, such as the Supply
                                                can help, although very few
                                                                                       Chain Operations Reference-model
Booster #2                                      respondents (31%) use one. Those
                                                                                       (SCOR). Now overseen by the
                                                that do tend to see better
Maintain a Process Focus                                                               Supply-Chain      Council,    SCOR
                                                results. They rely on cross-
                                                functional steering committees 71%     links macro- and micro-processes,
More than 60% of our respondents                                                       consistently defined metrics, best
                                                of the time, hold phase reviews
viewed Six Sigma as a statistical                                                      practices, and enabling technology.
                                                versus status reviews 57% of the
tool as opposed to a complete                                                          Companies that benchmark their
                                                time, and rely more heavily on
process for continuous improvement.                                                    measured performance against
                                                benchmarking 86% of the time.
The myopic view of Six Sigma as                 When companies tackle larger           peers or comparable companies in
merely a statistical toolset limits             programs, apply the Six Sigma          other industries better understand
its real potential, and causes                  philosophy to those programs,          where they need to make
practitioners to lose sight of the big          and use best practices for decision-   improvements. They prioritize
picture in favor of smaller, more               making,     they     can    achieve    their performance gaps based on
opportunistic problems. By taking               improvements of two margin points      which attributes they need to be
a broader, process view, companies              or more.                               best-in- class to win or keep the
can uncover and resolve larger,                                                        customer. This analysis can then
more crippling business issues.                 Booster #4                             drive the selection of appropriate
PRTM has found that mature                                                             Six Sigma programs and projects.
                                                Go Beyond Your Company
companies that achieve Six Sigma                                                       While 86% of respondents who
success use it as a management                                                         achieved satisfactory results from
                                                Interestingly enough, less than 25%
approach      for   comprehensive                                                      Six Sigma claim to benchmark
                                                of the companies that responded
improvement, and apply it to                                                           their performance, they do
                                                have significant supplier and
virtually all areas of the business,                                                   not participate in standardized,
                                                customer participation in their
from manufacturing, operations,                                                        quantitative benchmarks. Instead,
                                                Six Sigma programs. Given the
quality, and engineering to                     complexity of today’s products and     they “benchmark” by contacting
marketing, sales, and administration.           value chains, trading partners need    competitors and asking for specific
                                                to align their processes, product      information or agree to share
Booster #3                                      lines, and overall improvement         practices. While this creates better
Drive a Meaningful Result                       efforts. The end-customer’s needs      “coopetition,” it does not create
                                                won’t be consistently met unless       competitive advantage.
29% of “satisfied” respondents and              the value chain players are in
63% of “dissatisfied” respondents               step, with shared expectations         By combining SCOR, standardized
reported a lack of focus in their               for quality, delivery, cost, and       benchmarking, and Six Sigma,
companies’ Six Sigma efforts. Sixty             performance. Without this type of      companies gain a much stronger
percent of respondents identify                 alignment, companies interact for      front-end to the DMAIC process.
improvement opportunities on                    three primary purposes—focused         This, in turn, better enables them
an ad-hoc basis or within                       cost reduction, specific design        to find that extra one to two margin
specific functions, such as the                 efforts, or corrective action. PRTM    points. In today’s tough economic
purchasing       department      or             has found that inter-company Six       times, an extra margin point—
manufacturing. Many respondents                 Sigma efforts require a more           combined with more satisfied
also noted that Six Sigma                       standard approach. One company         customers—can          make      the
implementation objectives do                    must      take    the     lead    in   difference between the leader…
not link to overall business                    establishing ground rules, program     and the rest of the pack.



Supply Chain Forum   An International Journal          Vol. 4 - N°1 - 2003       50                  www.supplychain-forum.com

						
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