2008 Coordinator's Guide Table o by fjzhxb

VIEWS: 2 PAGES: 17

									2008 Coordinator’s Guide

Table of Contents Section 1: General Information
Your Role as Employee Campaign Chair ..................................................................................................... 1

Section 2: Outline For Success
10 Steps to a Successful Campaign............................................................................................................... 2 Payroll Deduction ......................................................................................................................................... 4 Some General Tips........................................................................................................................................ 4

Section 3: Effective Workplace Campaigns
Presentation Skills......................................................................................................................................... 5 Rally Agenda ................................................................................................................................................ 5 Agency Speakers ........................................................................................................................................... 6

Section 4: Special Events
Sports Events ................................................................................................................................................ 7 Auction/Sales ................................................................................................................................................ 7 Food .............................................................................................................................................................. 7 Contests ......................................................................................................................................................... 8 Other FUNdraising Ideas .............................................................................................................................. 8 Donor Recognition ........................................................................................................................................ 9 Special Recognition ...................................................................................................................................... 9 Activity Recognition ..................................................................................................................................... 9 Publicity Ideas............................................................................................................................................. 10

Section 5: ECC Reference
Frequently Asked Questions ....................................................................................................................... 11 Sample Letters ............................................................................................................................................ 12 Planning Guide............................................................................................................................................ 13 Keyworker’s Action Checklist .................................................................................................................... 13 Notes On Our Campaign ............................................................................................................................. 14 Team Members’ Names and Numbers........................................................................................................ 14

Section 1: Your Role as Employee Campaign Chair
The Employee Campaign Chair (ECC) is an individual from a local business, organization or government agency who Is designated by his/her employer to coordinate that company’s Combined Federal Campaign (CFC). ECC’s demonstrate project management, leadership and organization skills to company leaders, strengthen working partnerships and provide an opportunity to forge new partnerships within the organization and with decision-makers outside the company, learn about community needs and the value of the Combined Federal Campaign.

tWhat’s Your Role?
         Meet with your CFC representative to develop a campaign strategy. Recruit and train in-house campaign representatives, where appropriate, to coordinate departmental activities. Order and prepare supplies for distribution. Schedule campaign presentations. Arrange for internal publicity. Prepare campaign reports. Ensure proper recognition for volunteers and donors. Coordinate with organized labor (as appropriate). And most importantly, HAVE FUN

1

Section 2: Outline For Success
10 Steps to a Successful Campaign

Step 1 Establish Your Objectives and Analyze Last Year’s Campaign
Benefits  Analyzing past campaigns will help you plan this year’s. Talking to last year’s ECC will help you build on previous success and eliminate what doesn’t work. Keys to Success  Meet with your LE to review your agency’s giving history, including total amount contributed, percent of employee participation, and average gift.  Ask former ECCs about your agency’s largest area for improvement/opportunities.  Ask former ECCs about the department or areas that usually give the most and why.  Establish your timetable, remember when preparing for a campaign, 90% of your time is spent planning and organizing your campaign and only 10% is spent running it.  Use the timetable at the back of this guide to help plan your campaign.

Step 3 Recruit Your Team
Benefit  Sharing the role of distributing the CFC message reduces the job of the ECC.  Empowering employees allows them to take ownership of the campaign. Keys to Success  Include someone from each department on your team so that everyone has someone to relate to.  Ideally you should enlist one Keyworker for every 10 employees.  Recruit individuals that can organize, have good communication skills, are enthusiastic, are well known, and are liked and respected by their co-workers.  Involve labor representatives on your team.  Design your team to split up the responsibilities of the campaign. Some ways to split up work are as follows: incentive prizes, newsletter, kickoff rally, speakers, tours, Keyworkers, etc.  Conduct a meeting with them to get their ideas on how to achieve your objectives and assign tasks.  Develop a system for record-keeping and reporting of pledges.  Personalize the pledge forms.

Step 2 Secure the Support of Top Management
Benefits  Establishing top level “buy in” for the campaign allows time and resources for planning meetings, tours, and rallies.  Conducting successful management campaigns sets the example for employees to follow. Keys to Success  Plan an event that top level employees will want to participate in.  Ask for senior management to be involved in the employee campaign by speaking at campaign events about involvement and payroll deduction and by writing a personal letter to employees encouraging their involvement.  Have management add a CFC message onto regularly scheduled meetings as much as possible during the campaign.  Schedule an executive level speaker from CFC, a volunteer, a campaign leader, or a CFC agency to address senior managers at an executive kickoff just for them.  Discuss the leadership giving program and schedule a leadership giver to talk at your executive meeting.  Request that pledge forms be returned within 48 hours of your executive meeting so that you can publicize cumulative results before your full kickoff.

Step 4 Keyworker Training
Benefits  Educating Keyworkers is vital to broadening awareness and education of the CFC.  Training builds team spirit by creating an atmosphere of camaraderie and sets a team goal that will benefit the community.  Training allows your employees to ask the LEs hardhitting questions they know their co-workers will ask. Keys to Success  Allow a CFC staff person or LE to conduct the training for you!  Outline their responsibilities, stressing the benefit of payroll deduction.  Review the campaign timeline and literature. Ask former ECCs about the department or areas that usually give the most and why.  Ask Keyworkers to make their pledges at training. Individuals usually feel more comfortable asking for a pledge when they’ve pledged themselves.  Take the Keyworkers on a tour of a CFC charity.

2

Step 5 Publicize Your Goals Benefits  Establishing a target serves as a motivator to achieve better results. Goals can be set in the form of dollars, or participation.  Achieving goals makes people feel good about fundraising. Keys to Success  Set a 100% contact goal for your Keyworkers to reach all employees.  Focus on encouraging everyone to give at an incentive level.  Break your agency’s goal down to the division level.  Please remember, setting a goal of 100% makes people feel coerced and negatively affects our campaign. Step 6 Utilize CFC Resources Benefits  Scheduling a time to meet your LE early will allow you to become familiar with the resources available.  Distributing the materials designed by the CFC each year promotes education and awareness. Keys to Success  THE RESOURCE GUIDE is a list of eligible CFC agencies with vital information about the CFC. Each employee should receive one of these brochures and be encouraged to become familiar with the list of agencies.Encourage the employees to identify agencies they have volunteered for, or received services from. This provides them with a reason to give and is one of our best education tools.  THE PLEDGE FORM provides a way to record your employees’ gifts to CFC agencies. Again, each employee should receive a pledge forms. We suggest that you personalize each form with the employee’s name. Please note the incentive program printed on the inside cover of the form.  THE KEYWORKER GUIDE is a quick reference brochure designed to give your campaign team the information they need to get started. Please call if you need additional guides.  THE GOAL POSTERS are available for you to monitor your agency’s progress.  THE THEME POSTERS will remind of this year’s theme.  LOANED EXECUTIVES are federal employees on loan full time to the CFC during the campaign. Their job is to make your job easier. Let them help you train and schedule events, speakers, tours, etc.  SPEAKERS AND TOURS are the best way to motivate your employees through awareness and understanding. Please see page 6 for more details.

Step 7 Publicize Your Campaign Benefits  Keeping employees excited about the campaign increases donations.  Publicizing the campaign is the key: You can’t expect donors to give to CFC if they do not know about it!  Announcing last year’s successes makes people feel good about giving this year! Keys to Success  Design inter-agency competition to generate interest and boost campaign results by department (ex: first to make goal.)  Use goal posters to keep employees posted on each department’s progress.  Ask someone receiving services from a CFC funded charity to tell about their experience.  Make a video showing your Keyworkers touring a CFC agency and show it after a staff meeting.  Run an “Executive Campaign” first and publicize their collective donations to set the pace for the rest of the employees. (see Step 2)  Run an editorial about the importance of voluntarism.  Publish a special CFC edition of your newsletter, or create one especially for the campaign.  Run a story highlighted in a CFC press release. Step 8 Conduct an Effective Employee Campaign Benefits  Running an effective campaign makes employees feel good.  Properly utilizing steps 1-8 allows all employees to be excited about the campaign at this stage.  Planning an effective campaign will culminate with “making the ask!” Keys to Success  Plan a kickoff - see section 4 for ideas.  Use the suggested rally agenda in section 3.  Utilize one of the two types of solicitation – individual or group. • For individual solicitation, following your employee rally, individuals on your campaign team visit fellow employees one-on-one to share the CFC brochure/information and secure a pledge from each person. • For group solicitation, as employees enter the rally, distribute personalized pledge forms and campaign brochures to each employee. After the presentation, give an incentive for the forms to be turned in before leaving the rally. There may be some follow-up required for employees who were absent or did not respond.

3

Step 9 Report The Results Weekly Benefits  Regularly reporting results allows the team to monitor the progress of the campaign and allows your organization to get recognized at report meetings.  Turning in reports regularly keeps you from having to hold cash, checks, and pledge forms. Keys to Success  Keep the employees and the agency director informed of progress (this allows time for improvements if necessary.)  Account for all of the forms.  Report results to CFC weekly. Your Loaned Executive will help you with this.

Step 10 Say Thanks! Benefits  Publicly thanking employees demonstrates appreciation for your employees’ commitment to caring and builds on the momentum for giving in the next campaign.  Remembering this step is important. This is one of the easiest yet most overlooked steps. Keys to Success  Recognize employees as quickly as possible.  Utilize the CFC incentive program.  Have an awards ceremony as part of your wrap up/thank you meeting.  Do post-campaign stories reporting how much was raised, the average amount donated per employee, and how the figures compare with previous years.  Recognize outstanding performances by managers, departments, or union groups.  Salute the Keyworkers and other volunteers.  Print a thank you letter from your Federal agency head or union official.  Publish a thank you letter from a CFC recipient thanking employees for contributing.  Tailor your thank you to meet your environment.  Hang a sign in the lobby thanking the employees for their participation.  Insert payroll stuffers in all employees’ paychecks announcing campaign results.

Payroll Deduction One of the best things about the CFC is the payroll deduction option. Stressing this method of giving is probably the most important thing you can do to increase contributions. Key selling points:  It’s simple – just fill out the form one time, and you can give to your favorite charity all year long. It’s easy on the pocketbook – a smaller donation taken out of your paycheck each pay period is a painless way to give.  It’s more effective – a small deduction of $10 from your paycheck can add up to a big contribution over a year’s time. Some General Tips Be prepared  Develop a clear understanding of the CFC. Review the materials in this guide, become familiar with the brochure and pledge form.  Call your Loaned Executive for answers to questions and concerns.  Be sincere. Make your own pledge before asking coworkers to do so. Be Friendly  Make a good first impression. A smile and common courtesy are musts.  Thank everyone – whether they give to the campaign or not. Be Informative  Use the brochure as a guide to the charities to address concerns. Point out the spectrum of services offered by CFC charities.  Stress needs rather than campaign results. Address questions and concerns  Answer any questions you can.  If you don’t know the answer, don’t guess - find out from your LE and follow up.  See Page 11 for some common questions, concerns and answers. Ask for A Pledge  Remember – you’re not asking for yourself, but for others who need help.  Stress the importance and efficiency of helping others through the CFC.  Present the pledge form and ask for a pledge.  Emphasize payroll deduction as the most convenient, way, to give.  Ask co-workers to return the pledge form, with or without a pledge.  Remember to say thanks!

4

Section 3: Effective Workplace Campaigns
Presentation Skills
During your campaign presentation you are usually trying to persuade someone to support the Combined Federal Campaign. There are four main elements of persuasion: 1. Establish Your Credibility You must fully understand the topic you are presenting and must be trusted for your honesty and good will. Tell stories about yourself. Let your audience know any feelings you had about tile CFC before you became involved. If you were not a supporter, say so. It is important to let your audience know how you once felt, and to explain why you changed your way of thinking. 2. Arouse The Emotions Of Your Audience Share your observations of an agency tour, tell them about a friend or co-worker who received help or tell a personal story about how you received help. Sometimes a member of the audience has been helped and will volunteer to tell his or her story. The campaign video can also provide emotional impact. 3. Give Reasons For Supporting The CFC Remember that facts and figures will only be accepted after you have established a receptive mode in your audience. 4. Concentrate On CFCs Efficiency And Effectiveness More than 1000 agencies provide needed services at home and abroad. Contributions go to the agencies that the employee designates. Approximately 93 percent of their gift is directed to programs and services which directly help people in need. Ask Your Audience To Join You In Supporting The CFC Research shows that the #1 reason people don’t give is because they were never asked. Don’t give to the Combined Federal Campaign if... your son or daughter will never want to join the Scouts; you’re sure that no one in your family will ever have cancer; you know that you’ll never suffer a crippling stroke that may require physical therapy; you’re sure that a flood, hurricane, fire, or other disaster will not destroy your home; you’re sure that your neighborhood leaders won’t need guidance in identifying community issues and problems affecting residents; you’re certain that your teenager will never need counseling for drug-related problems; or you’re positive that you or your parents will never need nursing care.

Rally Agenda
An effective rally doesn’t have to be complex - or long. Your task is to present people with enough information to want to support the campaign and to make informed decisions about giving. Be sure to ask for the pledge forms to be returned. SAMPLE RALLY AGENDA (about 25 minutes)
(Game, contest, event, entertainment) ............................. ( Optional) 2 mins Welcome, Endorsement, Opening Remarks, and Goal ................................ Manager 2 mins CFC Overview ...............................Campaign Coordinator 6 mins CFC Video ................................................... CFC Staff/LE 5 mins Torchlighter Presentation........... .Testimonial of Someone who has been helped 5 mins Questions and Answers.................Campaign Coordinator or CFC Rep 2 mins Ask for gifts, thank co-workers ...Campaign Coordinator 3 mins (Game, contest finale/awards) .......................... Optional) Collect completed pledge forms at the door ........................................................ Volunteer Co-Worker

(Be sure to leave time for fun, food, games, and completion of pledge forms.)

Coordinator’s Speech
One of the most important things you will communicate to your coworkers is the difference they make when they give through the CFC. It’s vital that each employee knows they are helping others through their gift. Provide them with facts and information about the CFC’s network of caring. OUTLINE FOR A SIMPLE SPEECH • Greet everyone - and thank them for attending. • Give a brief overview of the CFC. • Explain how the campaign works - both overall, and in your organization. • Tell a personal story, if you have one, about help received from a CFC charity. • Walk through and explain the campaign brochure. • Give step-by-step instructions for filling out the pledge form. • Ask for contributions. • Offer one-on-one assistance if needed. • Say Thanks! Section 3: Effective Workp

5

Agency Speakers Agency speakers can give your meeting, kickoff, or rally firsthand knowledge about the programs and services their organization offers. Speakers can be arranged for almost any time. Consider agency speakers for executive rallies as well as the main employee rally. Benefits:  Provides an opportunity for employees to learn about an agency without leaving the office.  Gives employees an opportunity to ask specific questions about the organization’s programs.  Presentations can be as short as five minutes.  Two or more mini presentations can give employees exposure to more organizations in less time. Keys to Success:  Plan your events at least two weeks in advance to increase chances of availability.  Allow time for a question and answer period.  Try to start on time. Speakers are usually volunteers with other schedules.  Consider inviting a speaker to give a “brown bag” presentation over lunch. Questions to Consider:  What topics are your employees interested in? Choose a speaker from an agency that interests your group. This will result in a bigger, more attentive audience.  Where is the speaker on the agenda? Let the speaker know what you need them to cover based on where they are on the agenda.  How long should the speaker’s presentation last? (Exact minutes) Knowing the length of the presentation helps the speaker prepare.  Where exactly should the speaker go upon arrival? Give complete directions including room number and location, especially if the building is complex.  Who will greet the speaker? Make sure the greeter or contact person can be reached when the speaker arrives.  Will lunch be provided? Most of the time, charity speakers are taking their lunch hour to handle the engagement. If lunch is part of your presentation, please include the speaker.  Is parking provided? Give the speakers details on parking. Complimentary parking is appreciated by charities on tight budgets. Agency Fairs Firsthand exposure to a variety of Combined Federal Campaign agencies is the purpose of agency fairs. If designed to be interactive with employees and agency representatives, an agency fair can provide a broader view of what the CFC is doing in our community. Benefits:  Provides employees with a glimpse of services provided by a number of CFC agencies.



Can be set up in a high traffic area, allowing exposure to employees who could not take a tour. Keys to Success:  An interactive agency fair will be the most beneficial to both agencies and your employees.  Create a game or questionnaire that employees can complete by visiting different agency booths. Consider giving away prizes. Questions to Consider:  Will the fair be indoors or outdoors? Different materials may be brought if it is a windy day.  What is the proper attire? Please consider the weather and activities.  How large is your table or display area? Many charities have tri-fold display boards as well as materials that require more space.  Where exactly will the fair be held? Please give exact directions to the agency, including how to get to the room. (Please consider their drive time, traffic, etc.)  Is parking provided? Give the agency representatives details on parking. Complimentary parking is appreciated by charities on tight budgets.  Will there be anyone to greet the fair representatives? Give the charity the name of someone to contact when they arrive. Make sure the contact person can be reached once the charity representatives reach your location. Agency Tours Agency tours define “seeing is believing.” An agency tour will provide your employees with a firsthand look at the services Combined Federal Campaign agency programs are delivering. Tours can be arranged to meet your scheduling needs. Benefits:  Tours are the single best way to show donor contributions in action.  Tours demonstrate the efficiency and effectiveness of agency programs, as well as, the many social problems that each one addresses. Keys to Success:  Hold a regularly scheduled meeting at an agency, then take a tour. Take executives, Keyworkers, or other special groups on tours separately.  Consider a tour as part of training. Questions to Consider:  Please consider time and space. Can the charity meet your time and space needs? Some have limited meeting space and programs scheduled when you wish to visit.  What do your employees like to see? Choosing a tour of interest to your employees will help ensure attendance.  Have you considered renting a bus or car pooling? Does your employer have a van your group can use? Parking space is very limited at some agencies. Your LE may be able to help.

6

Section 4: Special Events
Sports Events “For all kinds of office athletes.” Golf Tournament or Putt-Putt Contest Work with a nearby golf course to get reduced rates. Charge players the regular price with proceeds going to CFC. Humorous prizes can be handed out later at a potluck dinner (i.e. shortest drive, highest score, etc.) Set up a miniature golf course within your own office, lobby, or work area. Charge each player to play and award a prize to the player with the lowest score. Aerobic-a-thon Employees get pledges for the length of time participating. Set this up during a lunch hour or after work in the employee lunchroom. Walk-a-thon Employees get pledges for distances walked. Tricycle Races Before the race, employees pay to have sandbags or rolled pennies tied to opposing department managers’ trikes. Hold the race in the lunchroom or outside. The first one to the finish line wins a prize for the department (i.e., pizza party) Tug-of-War Have employees against executive staff or interdepartmental competition. Each team pays a fee to enter. Slam Dunk Contest! Charge a fee to compete and provide a prize for the winner. Team Sports Competitions Form teams between departments, divisions, branches or regions and get pledges for goals scored, baskets made, etc. Provide refreshment stands. Ping Pong-a-thon Charge an entry fee and have team elimination. Award winning team with a prize. Bowling Tournament Get a bowling alley to reduce normal fees. Charge participants the regular price with proceeds going to CFC. Participants can get pledges for the number of pins knocked over. Office Olympics Set up an obstacle course in the lunchroom, several offtees, several floors of offices, or outside. One station can be for typing a couple of paragraphs, another station for filing, another for photocopying, etc. The contestants pay an entry fee and the winner gets the prize. Bike-a-thon Charge an entry fee. Participants collect pledges for the number of miles they ride. Croquet Tournament Set up a croquet course on a nearby lawn. Charge an entry fee and provide a prize for the winner. Fun Run Charge an entry fee to compete and provide a prize for the winner. Tennis or Racquetball Tournaments Charge admission and an entry fee to participants. The winner gets a prize. Super Hoop Have an organized basketball tournament with employee teams. Charge admission to the game. Give away prizes at halftime. Get a local radio station to emcee. Auction/Sales “It’s not art, but...” Lunch Box Auction Employees supply lunches to be auctioned off. Give prizes for the most creative or elegant lunches. Executive Auction Ask the executive staff to donate half a day to CFC. Then auction each executive off to the employees. The executive must take over the employee’s job for half a day. Home-Grown Auction Employees donate random items for auction such as cakes, cookies, monthly parking spots, a weekend at their summer cabin, or a home-cooked dinner. Services such as car detailing, a month of lawn-mowing, and wallpapering also may be auctioned. Rummage Sales Employees donate items to be sold in the parking lot or cafeteria. Balloon Sales Stuff a message inside announcing a prize they’ve won, or a thank you for their donation to CFC. Food “The way to a donor’s heart. Bake sale Pie-eating contests; candy bar or popcorn sale Lunch-time spaghetti or chili feed Pancake feed Lunch-time barbecue Octoberfest theme with sausage lunches Ice cream social Cheesecake sale

       

7

Contests “Better odds than the football pool.” Ugly Tie or Hat Contest Executive staff members wear their ugliest ties or hats and solicit 11 votes” (a vote is $1) from employees. The person with the most votes at the end of the day wins the prize. Match the Baby Face Contest Employees bring photos of themselves as babies. Other employees buy ballots listing the photos by number and guess which baby is who. A prize goes to the employee who correctly identifies the most babies. Nintendo Contest Set up three or four video machines in a small conference room. Employees pay to play and try to beat the previous players’ scores. This can take place over several days with many repeat players. The winner at the end of the contest time period wins a prize. Coloring Contest Use the CFC Logo. Have children of employees participate. Look-a-Like Contest Employees dress up like famous personalities such as Marilyn Monroe or Elvis. Employees pay to vote on the best costume. The contestant receiving the most votes gets a prize. Quiz Make up an IQ test based on CFC facts. Award prize(s) to employees with the most correct answers. This is a fun, challenging way to increase knowledge about CFC. Most Humorous Photo Contest Employees bring humorous photos to work. Employees vote with quarters for the funniest. The winning photographer gets a prize. Games Trivial Pursuit; Win Lose or Donate; Wheel of Fortune (use questions or clues related to CFC). Lip Sync Contest Hold a lunch-time lip sync contest. Charge an entry fee and have the audience vote for the best act. Give a prize to the winner. Kiss the Pig Contest Executive staff members collect one-dollar votes all day. The executive with the fewest votes at the end of the day has to kiss a pig in front of the entire office.

Other FUNdraising Ideas “Almost anything goes.” Compliment-o-grams Make up special forms and sell them to employees as an anonymous way to give a compliment to someone in the office. Compliment-o-grams must be delivered by a trustworthy employee sworn to secrecy. Charge a dollar per compliment Balloon-o-grams Employees have messages tied to helium balloons delivered to designated co-workers. Charge a dollar per balloon. Dead Flower Bouquets This is a great Halloween idea. Get flower shops and restaurants to donate dead flowers. Employees pay to have a dead-flower bouquet with a message sent to another employee. Charge a dollar per flower message. Penny Jar Each department has a jar and each penny equals a point. Anything else equals its value in negative points. For example, a dime is minus 10 points. The department with the most positive points at the end of a week wins a prize. Car Wash Employees pay to get their cars washed in the parking lot during the work day. Dunk Tank Set up a dunk tank in the parking lot. Have executives take turns on the “hot seat.” Charge 50 cents per try. Soak the Boss Employees pay 50 cents per wet sponge to throw at an executive staff member. Can Drive See which department can raise the most by collecting aluminum cans. Dress Down for CFC Employees pay a dollar to wear casual clothes on a specific work day during the campaign. Each employee who participates gets a CFC button. Treasure Hunt Sell daily clues to a mystery location where a treasure is hidden. The first employee to guess the location wins the treasure. Executive Shoe Shine The company executives set up a shoe shine stand in a heavy traffic area. The executives shine employees shoes for a CFC donation. Cookbook Sales Have employees donate recipes and put them together in a cookbook. Give away samples of food while selling the cookbooks.

8

Donor Recognition
Acknowledging the generosity of an individual is a small way of expressing appreciation and saying “thank you.” Recognition levels have been established based on the following “Guidelines for Giving”. CFC thank you gifts will be awarded as follows: BE A SUPER GIVER!  Constitution Award Level Contributors For Contributors who contribute $1,500 or more.  Philadelphia Award Level Contributors For Contributors who contribute $1,000 to $1,499.  Ben Franklin Award Level Contributors For Contributors who contribute $500 to $999.  Super Giver Award Lever Contributors For Contributors who contribute $260 to $499. POTENTIAL FORMULA .006 x *Gross Pay or One hour’s pay per month

Special Recognition
Most Valuable Contributors A plaque will be awarded to five local Federal employees who contribute the greatest percentage of yearly salary. The activity must identify the contributor who must agree to public recognition. Outstanding Individual Fundraiser Based on activity recommendations, this award recognizes special efforts made by an individual activity coordinator, keyworker, etc., who makes an outstanding effort to organize and execute a CFC fundraising drive. Leadership Award A special award is given by the CFC Chair to an individual or group of individuals who has made significant, outstanding or special efforts to assure the success of the campaign.

Activity Recognition
Activity campaign goals will be awarded with plaques that recognize the achievement of pre-established monetary campaign goals. Activities that have received a plaque in the past will get a “date bar” to reflect the current year’s achievement. Other categories include: Top performers Awarded to the top ten activities that contribute the highest percentage of the agency’s total annual payroll. The agency’s annual payroll amount must be provided in order to calculate the percentage. Most Improved Performer Awarded to the agency that improves its per capita giving the most over the previous year. Most Consistent Performer Awarded to any agency that has met or exceeded its goal for five consecutive years without realizing a decrease in per capita giving.

9

Publicity Ideas “Get Ready For CFC!”  Run executives’ campaign first in order to start the momentum and set the pace for your regular employee campaign. Send messages on E-Mail or in-house computer system. Publish articles in the employee newsletter. Post information on agency bulletin boards. Publish a calendar of campaign events. Hang CFC posters, banners, or thermometers in heavy traffic areas. Publicize specific charity programs that your employees’ contributions support (i.e., American Red Cross - disaster services, CPR training, first aid; American Cancer Society education & screening programs.) Announce information on the loudspeaker. Send memos or letters from the agency head to all employees. Put flyers on car windshields. Place door hangers on office door knobs. Decorate the elevators, stairwells, and inside of restroom stall doors. Ask department heads to talk about the campaign at staff and safety meetings. Have the agency head or an executive staff person walk through the work place wearing a sandwich board advertising CFC.

Notes
_______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________ _______________________________________________

     

      

10

Section 5: ECC Reference
Frequently Asked Questions Q “My taxes go to support the poor, so why should I give to the CFC?” A Some CFC agencies do assist destitute persons through services, but not by giving money away. Some of the agencies provide job training, recreation for youth, and rehabilitation programs in order to help people to be self-supporting and to prevent more serious problems from occurring. Government dollars are not growing to meet these “people problems.” Without CFC supported programs, many more people would need public assistance, which could drive up your taxes. Many of the CFC agencies primarily focus on services for working families. Visiting nurses, family counseling, drug and alcohol abuse treatment programs, scouting programs, and Red Cross programs are used by all of us, myself, you and your neighbors. The services of CFC agencies are available to everyone in our community, as well as nationally and overseas. Q “Why isn’t my favorite agency a member of CFC?” A The Office of Personnel Management in Washington, DC regulates CFC. Prior to 1988 there was a “write-in” option but it was being abused, causing administrative costs to increase, so the regulations were changed. Now an agency must apply for eligibility to participate in CFC. A group of volunteers from Federal agencies reviews applications for their compliance with the regulations. Agencies must be audited, produce an annual report, and have a Board of Directors which governs the affairs of the agency. Any nonprofit organization can apply. I can get information for you on how your specific agency can receive an application. Q “There is a CFC agency I don’t like. I don’t want to support CFC because of this.” A CFC has established guidelines to ensure that member organizations are serving needs, are financially responsible, and are operated by a Board of Directors. The entire spectrum of organizations are represented because of the varied interests of the Federal workforce. CFC does not make political judgments of the worth of a particular organization. By designating where your funds go, you can be assured that only the charity of your choice receives your donation. Remember, many organizations are in need of your contribution and your lack of participation in the CFC makes it more difficult to provide the needed help. Q “Why should I give to the CFC?” A Your gift improves the quality of life for you and your neighbors. You have access throughout your lifetime to the thousands of vital health and social services not supplied, or only partially covered, by government sources. These services stabilize lives, arrest social problems, encourage productivity, and increase the resources and prosperity of the entire community, our nation, and overseas. Q “My husband/wife gives where he/she works. Why should we both give?” A It is important for every employed person to do his or her part. Every worker has a responsibility to help maintain the comprehensive CFC programs that enhance the economic strength of our area which, in turn, supports job stability for every wage earner. CFC can continue to provide needed human care services only if everyone helps. Q “What if I can’t afford to give right now?” A You don’t have to! Pledge your gift through payroll deduction and spread small payments throughout the year. Agency services need your year round support. Payroll deductions don’t begin until January. Q “What if I lose my job?” A You will not be expected to continue your pledge payments during your period of unemployment, nor are you responsible for your remaining balance. Q “Are labor and management both behind the CFC campaign?” A Yes, labor organizations and members work with management to make the campaign a success. Q “What if I work seasonally or on a temporary basis?” A You may still contribute to the CFC. Of course, if you use payroll deduction, it will only be deducted during the period you receive your paycheck. Q “Who checks on the money to make sure it is properly spent?” A The CFC Local Federal Coordinating Committee, comprised of Federal personnel who volunteer in this capacity, reviews agencies for compliance with the criteria stipulated in the CFC regulations; e.g. ensuring they are nonprofit, audited annually, etc. No additional review of an agency’s budget, apart from the review given by entities either governing the agency or establishing conditions of affiliation, is made, thus you must be familiar with the agency you designate. The Combined Federal Campaign PCFO is audited annually by an independent auditor to ensure that designations have been honored. The PCFO also provides independent confirmation of designations to independent auditors on behalf of CFC agencies and federations as requested. Q “How do I know my money really gets to the agency I designate?” A By regulation, all designations must be honored. A yearly audit is performed to verify this. In addition, you can request to be acknowledged for your pledge by your designated charity. Q “What happens if I complete the home address section on the pledge form and indicate it be forwarded to the agency I designate?” A If you complete the appropriate section on the pledge form, your name and address will be forwarded to the agency(s) you designate. Many times they acknowledge your contribution and add your name to their mailing list. It is up to the federation or agency to acknowledge your gift.

11

Sample Letters
To: Keyworker From: Management Crime. Unemployment. Hunger. Homelessness. These are major problems facing less fortunate citizens of our community. With your help, however, hope can be provided for them. The best way for us to aid those in need would be to lead this year’s effort through the Combined Federal Campaign. (Agency)’s goal can be achieved with your Superb leadership and your commitment to helping a great cause - the CFC. I know your colleagues realize that donating through CFC is the best way to care for our community, our nation, and our world. Thank you for taking the time to ensure (agency)’s success during this year’s Combined Federal Campaign. Dear Fellow Employees: We at (agency) have been recognized as leaders, not followers, in our community. We have never been content with just following along but have taken the initiative in setting the pace for others. We have the opportunity to demonstrate our leadership in our community through the Combined Federal Campaign. By contributing to our community through the CFC, we’re contributing to a network of caring that consists of hundreds of programs and services throughout the nation. With the option of payroll deduction, we can give generously with ease. It is my hope that each employee will share in this important effort. How much you choose to contribute is a personal decision, based on your ability and desire. I encourage you to think about the difference the CFC makes, and hope you will join me in leading the way toward a healthier community. Sincerely, (Coordinator’s Name) Dear Employee: This year’s Combined Federal Campaign will kick off on (date). Our employee campaign coordinator, (name), has added new and exciting dimensions to this year’s drive. The CFC has always had the full support and commitment of (agency name), and I am looking forward to this year’s campaign with enthusiasm. If you or I were to need services tomorrow, CFC supported agencies would be there to help. Keep in mind that many of us have used the services of a CFC agency, without ever knowing it! During the week of (date), a co-worker will be asking you for a contribution. Please consider a payroll deduction gift which will begin in January of next year. I hope I can count on your continued support. Thank you for helping to make this year’s Combined Federal Campaign a success. (Agency name) employees contributed $___________ to CFC. Your concern for others helped to make this achievement possible. Your generosity will help ensure that health and human services will be available throughout the year for those who need them. You have contributed to making our community a better place to live. Again, my sincere thanks to you for showing that you care about your friends, neighbors, and co-workers. Sincerely, (Coordinator’s Name)

To: All Employees From: Agency Director

12

Campaign Coordinator’s Planning Guide
Activity 1. Attend Employee Campaign Coordinator Training 2. Recruit Your Campaign Team 3. Confirm Agency/Installation Head Support 4. Meet with Combined Federal Campaign Staff or Loaned Executives 5. Assess Campaign Tools/Techniques 6. Conduct Committee Meetings 7. Recruit and Train Keyworkers, & Distribute Checklist Below 8. Schedule Speakers, Tours, and Video Showing 9. Obtain Campaign Materials 10. Plan Kickoff: Schedule Meeting Rooms Arrange for Equipment Arrange for Refreshments 11. Start Campaign Publicity 12. Develop Solicitation Plan: Group Meeting Solicitation Dates Set One-on-One Solicitation Dates Set 13. Send Agency Head’s Endorsement Letter 14. Kick-Off Campaign 15. Complete Weekly Reports/Send to Combined Federal Campaign Headquarters 16. Report Progress Throughout Agency/Installation 17. Report Final Results 18. Implement Thank You Program 19. Conduct Campaign Critique Target Date ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ Completion ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________

Keyworker’s Action Checklist
Now you are ready to meet your prospects. First, though, review this checklist to be sure you have everything you need for a successful personal visit. _____ Educate yourself first. Discover how easy it is to get enthusiastic about this fine fundraising event. _____ Make your own gift. Wear your CFC pin. _____ Prepare a personalized Pledge Form for each prospect. If it is not already done, fill in the top portion of the Pledge Form for each of your assigned contacts. This helps the contributor feel like part of the campaign and makes it as easy as possible for him or her to contribute. _____ Display posters or tent cards that advertise the campaign. _____ Plan to make your group’s solicitation or personal contacts in the first two weeks of your campaign. _____ Get thoroughly familiar with all the campaign materials, i.e., brochure, pledge form, donor gifts, previous year statistics, etc. _____ Carry a CFC Brochure with you. This lists and describes the 1500+ agencies that the campaign supports. _____ Know the CFC Incentive Program. _____ Use the Keyworker Guide and your ECC to help answer questions. _____ Set the date for your group’s solicitation, with your supervisor’s approval and endorsement. _____ Once a date has been set, contact your ECC to get a copy of this year’s CFC Video. _____ Get any necessary audiovisual support from your ECC.

13

Notes On Our Campaign
Date Campaign Starts: __________________________ Date Campaign Ends:___________________________ Employee Meeting Dates & Times: _______________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________ ________________

Team Members
Name: ______________________________________ Phone:________________ Contact Date: ___________ Name: ______________________________________ Phone:________________ Contact Date: ___________ Name: ______________________________________ Phone:________________ Contact Date: ___________ Name: ______________________________________ Phone:________________ Contact Date: ___________ Name: ______________________________________ Phone:________________ Contact Date: ___________ Name: ______________________________________ Phone:________________ Contact Date: ___________ Name: ______________________________________

Last Year’s Results KEYWORKER GROUP: Total Dollars ________ %Payroll Deduction Giving ________

This Year’s Goals

Phone:________________ Contact Date: ___________ Name: ______________________________________ Phone:________________ Contact Date: ___________

________ ________

Useful Numbers
Principal Combined Fund Organization ________________________________________

COORDINATOR GROUP: Total Dollars ________ % Payroll Deduction Giving ________

________ ________

________________________________________ ________________________________________ Campaign Representatives CFC Representative:

TOTAL ORGANIZATION: Total Dollars ________ % Payroll Deduction Giving ________

________ ________

Loaned Executive: _____________________________ Phone: ______________________________________

Thank You For Your Support!

14


								
To top