Learning Center
Plans & pricing Sign in
Sign Out

Nov 09 NWG


									Ruidoso Valley Chamber of Commerce Monthly News - November 2009

Festival of Lights Begins...
November 13th
720 Sudderth Drive Ruidoso, NM 88345 575-257-7395 The Holiday Season is upon us—Are you ready for the Festival of Lights? We are, with the traditional events of Christmas Jubilee, the Parade of Lights and Christmas music at Spencer, plus a sleigh full of others….

You, too, can be a part of the magic…. Inside this Issue:
Board of Directors Aspenfest News & Notes Member Spotlight Business after Hours New Members Renewals Ribbon Cutting Greeter’s Corner Statistics Calendar and Business After Hours Schedule Ruidoso Valley Gift Certificates Champion of Service 2 3 3 4 4 5 5 5 6 6 7 Help with marketing by providing sponsorship funds. - Your sponsorship is needed to place ads in regional markets. Pick up rack cards and send them out to your friends and clients. - Invite those special people to become a part of the magic. Become a part of the Dec. 5th parade. - Applications are available at

Join us at all of these events!
Festival of Lights Parade, December 5th
It seems like we just finished with one parade and we have another! The parade is set for December 5 at 5:30 pm with applications available at the Chamber and online ( The 2009 theme is “Gingerbread Dreams” and cash awards will be given to the floats that best exemplify this theme. Deadline for entry is November 20th. See you there with cold noses and warm hearts!



Board of Directors 2009-2010
Cynthia West, President Service Council Ruidoso WebCorp/ Glenda Duncan, President-Elect Lodging Council Noisy Water Lodge Dr. Mike Elrod, Past President Non-profit/Government Council ENMU - Ruidoso Pete Grueninger, VP – Business Development Professional Council Freda Howard McSwane, P.C. Bruce Timson, VP – Membership Lodging Council Crownpoint Condos Lance Donathan, Treasurer Financial Council Southwest Securities FSB Anne Reveley Retail Council Anne Reveley Custom Finishes and Interiors Avril Coakley Retail Council Ruidoso Office Supply & Hallmark Jay Smith Attractions Council Hubbard Museum of the American West Curtis Williamson Restaurant Council Schlotzksy’s Lydia Radosevich Healthcare Council The Ruidoso Physical Therapy Clinic

Bart Byars Services Council Evergreen Cleaners 721 Mechem

Steven Gomez Real Estate Council Coldwell Banker

Advisory Council
Mayor Pro-Tem Greg Cory Village of Ruidoso Margaret Pugh Ruidoso Valley Greeters (2009-2010) Dean Holman City of Ruidoso Downs Charles Meeks Inn of the Mountain Gods

Coda Omness ENMU-Ruidoso

Sandi Aguilar Executive Director Kathy Alexander Special Events Coordinator Georgia Underwood Membership Coordinator Becky Brooks Office Manager

Visitor Center Staff
Information Specialists: Shannon Miller Roxie Langford Deb Douds Phone: 575-257-7395 Fax: 575-257-4693

The Ruidoso Valley Chamber of Commerce appreciates all of you who came out to enjoy “The Art of Autumn” in Ruidoso. Sponsors & Contributors
• • • • • Spencer Theater Sean Wilson Excavating Harvey T at KEDU Thriftway Grocery Store The Chamber Board of Directors • • Asst. Fire Chief Vincent and the Ruidoso Fire Department Sgt. Proctor and the Ruidoso Police Department


1st Place Float Winner – Relay For Life

2nd Place Float Winner – Ruidoso Physical Therapy

3rd place winners Mountain Top Gymnasts

from the Executive Director

Festival of Lights Sponsorship
The Chamber, along with our marketing partners, is asking the community to help support FOL. This is a community tradition, and we need community help by providing funds for marketing. As a tourism destination, every business is reliant upon getting more visitors in during the winter season. Marketing efforts are focused on Southern NM, West Texas and El Paso and include 25,000 rack cards, radio promotions, newspaper inserts and internet marketing. Please say YES when you see Cathy McIntosh and contribute what you can. Your efforts will be rewarded by more tourism dollars in the community, your business listed on the FOL website, and an invitation to our Fireside Party at The Lodge. Please give me a call for more info!

Quarterly Breakfast, December 8th
Have you ever wondered if there was something you could do about unfair utility rates? Are you looking for health insurance companies and want to know more? Does your company require licensing and you don’t know where to turn for answers? The Public Regulations Commission is a state agency that regulates all sorts of businesses and helps the consumer overcome obstacles. Public utilities, telecommunications, insurance and public safety are issues that the PRC addresses. And now they are reaching out to Ruidoso to show there IS someone in your corner. On December 8 at the BW Pine Springs Inn, join us in learning how to…. • • • • • Register a corporation File a Utility Complaint Look up New Mexico Corporation Access Insurance Agent Licensing Forms Choose a Health Insurance Plan.

Ruidoso Day in Santa Fe set for February 3
Mark your calendars for the trip up to Santa Fe to make our Ruidoso Business Voice be heard! Each year, the Ruidoso Valley Chamber of Commerce plans activities to ensure Ruidoso and Lincoln County issues are in the minds of the legislators. As your business advocate, The Chamber addresses your concerns with state laws and funding for community projects. Plans are being set, messages are being established, and participation is being requested--Join us in Santa Fe on February 3.

RSVP to Georgia at 257-7395.

Southwest Securities, FSB, a chamber Ponderosa Member, recently celebrated its first year in Ruidoso. The full service bank provides a wide range of financial services to the Ruidoso area and specializes in commercial lending and residential construction loans. The Ruidoso office, located at 1860 Suddreth Drive in the River Crossing complex, is the first New Mexico branch for the Dallas-based bank. The local office is staffed by many long time Ruidoso lenders including Banking Center President Greg Cory, Senior Vice President Tom Rigsby and Vice President Lance Donathan. Support staff includes Robin Armenta, Jan Rogers, Jan Perry, Meghan Gabaidon and Erica Rangel. The bank is a loyal supporter of the Ruidoso Valley Chamber of Commerce. Its staff has a long history of service to the Chamber. Greg Cory and Tom Rigsby are both Past Presidents of the Chamber and Lance Donathan currently serves as a board member and Treasurer. The staff has volunteered for numerous chamber events through the years and look forward to assisting in the future.

Business After Hours

Lincoln County Medical Center

Community Youth Center Warehouse

Corona Stone
Apache Village Cabins & Turquoise Humane Society KOBTV La Tierra Apartments Thundering Paws Pet Resort Dizzy Friday Blue Spruce Const A+ Realty Patrick J. Coyne DDS Ruidoso Home Care and Hospice Ruidoso Valley Greeters Pinnacle Real Estate Bealls #300 Chiropractic Associates of Ruidoso Michelena's Cozy Bear Cabins Lookout Management Cabins at Cloudcroft Crowell, Tex & Mary Ann Grindstone Graphics Co Lincoln County Solid Waste Authority No Bones About It Hummingbird Tea Room John T. Bennett DDS Art Loop Group The Woodlands Blair, Betty Escape Resort at Ruidoso Flournoy Condo Rental Kidder, Lynda Richard A. Hawthorne, PA L & F Distributors, Ltd Lincoln Co Sheriff's Posse Julie's Ruidoso Travel Camelot Place Apts Pena's Place Hummingbird Cabins Otero Federal Credit Union Assist 2 Sell Regional Council for the Arts Mary McIntyre Decorative Arts The Ruidoso Convention Center The Village Buttery

Jackson Noel 432-661-1792 4000 N County Rd 1150 Midland, TX 79705 Offering quality stone to Residential & Commercial owners that create a nature-friendly and aesthetically pleasing atmosphere. split firewood, beams and posts, siding and decking, vigas, latillas, corbels and furniture lumber.

Crème de la Cream

Lil’ Bayou Cafe

575-682-5422 93 Little Glorietta Cloudcroft, NM 88317 Creole and southern cuisine. Weekly soup specials. Gumbo on weekends. Serving seafood items, salads and homemade desserts.

Marcus Barnes 575-680-1862 113 Rio St Ruidoso, NM 88345 A unique Dessert Restaurant concept, in an enchanting Ruidoso cabin setting in Mid Town featuring a menu with over 25 delectable items, plus seasonal specials. Special occasion orders or accommodations also now available upon request.

Advantage Bookkeeping & Secretarial Service
Helen Green 575-258-2192 1096 Mechem Dr #206 Bookkeeping, secretarial services, payroll and taxes.

El Molino Sawmill

575-336-1237 243 State Highway 220 Alto, NM 88312 Building material business includes

Ribbon Cuttings...

The Midtown Emporium in Midtown.

The Ruidoso Village Dog Park.

Fajitas el Rey at 2525 Sudderth Dr.

The rue2 shop in River Rendezvous


October Greeter’s Corner
By Margaret Pugh

friendliness, hot and cold drinks, snacks, fajitas and burritos to go. The next week, we were off to the Mid Town Emporium and rue2 at River Rendezvous for ribbon cuttings at both spots. We are always hopeful for the success of new businesses and enjoy the opportunity to meet the owners and see their wares. On Saturday we were fortunate to participate in the opening of the Humane Society Dog Park, we held a ribbon cutting and enjoyed the antics of the many canines who took advantage of an opportunity to romp alone or with friends in a safe, fenced venue. A good time was had by all, humans too. The busiest time of the year approaches for our organization, preparation is ongoing nearly all year but intensified as October approached and unbelievably is here. Christmas Jubilee, 13, 14 and 15 November, is our major fundraising project with all proceeds going back into the community in the form of grants and donations. We are proud of our efforts and the amount of money our hard work has produced in the past. Last year over 4,000 people attended and shopped, we are hopeful for the same success or better this year. If you have been there before you know how enjoyable it is, if you haven’t, please, join us. Bring an appetite to the food court, money to the vendors (early start on Holiday shopping) and children to see Santa.

We are so fortunate to be in Ruidoso this time of year, to be able to enjoy the beautiful weather and scenery is a joy and a privilege. Although the weather did look iffy for the Aspenfest Parade, we certainly lucked out one more time once the activities started in earnest. I want to thank the Greeters who were able to attend, almost all of us who were not traveling or under the weather were there to decorate and march down Sudderth accompanying Santa (John Wallace). We want to thank him in particular for his early appearance. It is such a delight to watch the children’s faces and watch them jump for joy when they realize who is in the car; we had many wishes, some questionable, from adults along the parade route as well. On the 1st of October we awarded Champions of Service to Diana Bentley who is employed in the produce department at Wal-Mart. Part of her citation addressed the outstanding manner in which she goes out of her way to assist patrons and Diane’s willingness to do whatever is necessary to accommodate staff and customers alike. Following this happy event, we had a ribbon cutting at the new Fajita El Rey on Sudderth in mid-town. We were impressed with the owner’s knowledge and

Lodging Occupancy Report
2008 Jul 70.33 2009 69.02 64.84 49.91
5 yr avg

VISITOR CENTER STATS Walk-Ins 2008 July 2231 Aug 1733 Sept 1085 2009 2433 1738 637 Phone Calls 2008 2290 1787 1396 2009 1846 1476 1249 Mailings 2008 * * * 2009 513 459 252 Relo 2008 38 21 26 2009 25 51 30

68.26 62.73 50.24

Aug 70.19 Sept 50.75

*Reporting change. *Ad response for July, August, Sept = 8508 * Conventions, state vg distribution for July, August, Sept = 3538

This is a self-reporting system consisting of approximately 45 lodging establishments in the Ruidoso, Lincoln County and Mescalero areas. It represents cabins, motels, hotels, vacation rentals and condos. Gross Receipts Tax
Village of Ruidoso Finance Dept.

Lodger’s Tax
Village of Ruidoso Finance Dept.

Total Sessions
‘09-’10 5 yr avg July Aug Sept ‘08-’09 29,016 27,204 18,964 ‘09-’10 25,634 21,524 21,982


‘09-’10 709,931 783,258 921,640

5 yr avg 683,032 831,457 857,807


July Aug Sept

869,753 957,587 950,331

July Aug Sept

90,558 167,234 209,007

143,287 104,781 169,261 164,299 133,182 136,528


November 2009
Sun Mon Tue Wed Thu Fri Sat







* Outdoor Fair @ River Rendezvous * Veteran’s Day Observance @ No Scum Allowed Saloon * Fall E-Waste Event @ IGA Lawrence Bros. * The History of the Coes

Visitor Center Question of the Month: “Do you have a member that builds outhouses?”

@ Midtown Emporium, 5-7 pm * The Wedding Singer @ Spencer Theater




* Veteran’s Day

@ White Mountain Outdoor Store, 5-7 pm

* 21st Annual Christmas Jubilee @ RCC * Rene Tobias @ IMG

* 21st Annual Christmas Jubilee @ RCC * Bjorn Again, The ABBA Experience @ Spencer Theater * Ancient New Mexico @ Hubbard Museum

* 21st Annual Christmas Jubilee @ RCC






* Western Frontier Mountain Gun Show @ RCC * 4th Annual Painted Burro Sale & Auction @

* Western Frontier Mountain Gun Show @ RCC * Lone Tree’s Annual Dinner &

* Michael Flatley’s Lord of the Dance @ Spencer Theater



* Ski Apache Opening Day

* FOL Walk Through Bethlehem @ Angus Church of the Nazarene * FOL Annual

* FOL Walk Through Bethlehem @ Angus Church of the Nazarene * King of the Cage @ IMG

* FOL Walk Through Bethlehem @ Angus Church of the Nazarene

* Gingerbread House Competition Entries @ IMG

November 5—Midtown Emporium, 5-7 pm November 12—White Mountain Outdoor Store, 5-7 pm

Published by Copy Rite Printing ● Roswell & Ruidoso NM ●

Our mission is to foster the growth, development and prosperity for Ruidoso, Ruidoso Downs and the surrounding area.

720 Sudderth Drive Ruidoso, NM 88345 575-257-7395 Return Service Requested

Need Holiday Gifts, Employee Incentives?
Shop Locally with “I Ruidoso Valley” Gift Certificates

Champion of Service:
Presented to: Diana Bentley of the Walmart produce department. Diana was nominated for the award by Beth Lutes who says that Diana is "All about service. She always has a smile, a friendly greeting and is anxious to assist customers in any way that she can". Diana grew up here in Ruidoso and is a definite asset to our community.

The Ruidoso Valley Gift Certificate program was initially started as a way to encourage local residents to shop local businesses. This program has greatly expanded and now many area employers give these certificates as employee rewards and incentives. Our area merchants redeem these gift certificates and support the local economy. They are also the ideal gift for that hard-to-please person. Participation is easy. To enroll in the Ruidoso Valley Gift Certificate Program, call the Chamber at 575-257-7395. There is no fee to join the program, but you do have to be a Chamber member in good standing. These gift certificates are redeemable at full face value.

To top