ccore ip strategy

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					C*Core IP Strategy
Michiel F Vandenbroek
Project Manager & SoC Design Specialist
michiel@china-core.com www.china-core.com

C*Core Technology Co., Ltd.

苏州 国芯科技有限公司

C*Core Confidential Proprietary

1

Overview
C*Core Technology Co Ltd
Portrait of a successful SoC-IP Company

C*Core IP Strategy
How do we continue to be a successful SoC-IP Company?

C*Core IP Portfolio
What do we consider to be IP?

C*Core IP Marketing
How do we make money from our IP?

C*Core IP Management
How do we handle our IP?
C*Core Technology Co., Ltd.

苏州 国芯科技有限公司

C*Core Confidential Proprietary

2

C*Core Technology Co Ltd
Founded in 2001 Obtained Motorola M•Core Designs in 2002 Developed the C*Core Processor series
Productized the C210 and C310 Core IP Productized the C3118 MPU Chip Productized the CDK1.0 IP/SoC Platform

Established the C*Core Alliance Expanded the C*Core IP Portfolio
C305, C311, CS320, CS320D, C340, C341, NFC, SDDC, etc

Improved the C*Core IP and SoC Platform
Faster, smaller, lower power, easier to integrate

Expanded business from IP License to Full Vertical
Design Service C*Core End-Products
C*Core Technology Co., Ltd.

苏州 国芯科技有限公司

C*Core Confidential Proprietary

3

C*Core IP Strategy

Value

Access
C*Core Technology Co., Ltd.

Innovation
4

苏州 国芯科技有限公司

C*Core Confidential Proprietary

C*Core IP Portfolio
Value Purpose – Performance – Price
CDK SoC-Platform Database C210 Small Size Core C310 Enhanced Performance CS320D Secure Core CS320 C340 C341 C311 C305 C410 C610
Smaller Secure Core Higher Performance Core Higher Performance Core Faster C310 Smaller C310 Next Generation 32 Bit CPU Next Generation 64 Bit CPU

C*Core CPU
TIM PIT RTC PLL SPI SCI I2C

MC DMA BAU EIC GPIO PMU UCI TIC PS2 SDC NFC DES

LCD USB ECC Firmware
5

RSA TRNG PHY Flash

Verification IP

C*Core Technology Co., Ltd.

苏州 国芯科技有限公司

C*Core Confidential Proprietary

C*Core IP Marketing
Access Make it easier to use our IP
Vertical Business Integration
Specification Implementation Verification Productization
C*Core Technology Co., Ltd.

CDK: No need to re-invent the wheel...

Communicate with our Customers
您 想 要 什 么 ?

Support Training
6

苏州 国芯科技有限公司

C*Core Confidential Proprietary

C*Core IP Management
Innovation Continuously Improve All our IP

Treat our business like a process Treat our process like a business CMM-Style Process Improvement
Analyze Improve

Improve SoC IP
Smaller Size Lower Power Higher Performance More Features

Improve Process
Reduce Time-To-Money Reduce Cost Improve Quality
C*Core Technology Co., Ltd.

Our process is one of the most valuable pieces of IP…!

苏州 国芯科技有限公司

C*Core Confidential Proprietary

7

谢谢!
Questions…?
michiel@china-core.com

C*Core Technology Co., Ltd.

苏州 国芯科技有限公司

C*Core Confidential Proprietary

8


				
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