VIEWS: 123 PAGES: 7 POSTED ON: 12/20/2009
1 ) INTRODUCTION MARINE FOODS BV Reliability , Quality & Service The start of the company Marine Foods is a well known example of how two people started of in a garage dealing with all kind of food products back in 1979. And as you all can see the companies location changed quite a bit since then. The company Marine Foods was founded by Mr Piet van der Zwan and his son in law Mr Rob Michels. Mr vd Zwan comes from an old fishing family who still owe the company Jaczon which we will visit later this morning. Since then the company Marine Foods has grown to what we nowadays are ; An internationally operating import and export seafood company which has to some extent integrated both vertically aswell as horizontally. Marine Foods nowadays is a privately owned company owned by two persons who are active on a daily basis in the company ; Mr Jan Gorter and Mr Rob Michels. Area’s Eu Eastern Europe Russia Middle East S.E. Asia Product Groups Pelagic White fish Miscellaneous Red fish Alfonsino Salmon, Salmon trout Flatfish Sales - Product & Market knowledge / Reliability Being in sales one is the prime representative of the company. The sales people are the persons within each company who are the direct link to the customer and supplier. Within marine Foods we have the philosophy that product & market knowledge is vital. It may seem as an open door but it works for us we often receive positive feed back from customers and other partners. At the same time it shows our customers that we know what we are doing / talking about. Contracts are then being made and given repeat orders this, in time, results in reliability / trust . An example; QC reports based upon which our European / overseas client buy. Where ever people work mistakes are made. When this happens measures are implemented to make sure such a mistake can not happen again. Service Languages Dutch, English, German, French, Russian, Spanish, Italian International exhibitions Brussels, Moscow, Beijing, Qingdao. Quality Control - understanding the customer. Today / In general a trader/ import – export company is sometimes described as a mark up with a phone & a computer. Such a term could be used for the new kid on the block. Not for us. One of the most important matters ( which we also can read frequently in the articles of the various seafood magazines ) is quality. As always the customer is looking for quality as this brings repeat sales to our clients and thus profit. Marine Foods employs three full time quality surveyors. Inspections on a daily basis are carried out by our QC. Not only in Holland but all over the world. HACCP CERTIFIED. Our QC also not only visit our own factories or the factories / vessels of our suppliers . But they also travel to visit customers to learn and receive more in depth information abt the quality specifications our customers are using. Questions are answered as what is realy important quality / product wise. Moreover, in this way a more profound mutual understanding is created with our customer abt what can and can not be done quality wise in respect to our clients specifications. The better we understand our clients and our client understand us the more tight the business relation ship is. Each of our inspectors have made trips to visit customers of us in Japan. Learning how the raw material is processed. How it is consumed. Ofcourse the sales people are visiting our clients regularly aswell. and yes we do write our business reports after a trip. But we all know that seeing is believing. Business reports which are also handed to our QC and often to all with in the company. The latter also creates a platform for a understanding each others jobs within the various dep of the company. Logistics - Automation Shipment program comprises of documents ( health / CVO / instructions / fax instructions / BL instructions. All details are copied automatically from the contracts which are made in the MIS program. Service The automation brings us the possibility to create the needed documents quickly. As always the clients want to receive loading details and documents asap if not the original ( which they receive via the bank / DHL ) then at least by fax. Finance - Control As in every company here is the place where all our mutual effort is put into figures. Fortunately Marine Foods is a healthy and growing company which nowadays has an annual turnover of over € 50 mln. - Credit insurance More and more clients are looking for open accounts. Sometimes one feels we have a bank function aswell . In order to limit our risk we have an on line connection with atradius and most of the clients are so called insured. - P.Baarssen BV Marine Foods is the sole agent for P.Baarssen in Urk in Japan. P.Baarssen is one of the largest flatfish factories in Europe. - Marine Foods AS ( Norway ) Is a daughter company of Marine Foods . She serves as a sourcing and export company which concentrates on the export of Norwegian Seafood. By long established relationships with Norwegian producers Marine Foods AS will this year reach turnover of over €10 mln. The main products are ; White fish & pelagic fish. - Makfroid ( France ) Marine Foods BV is a major share holder in the French pelagic factory Makfroid. Makfroid comprises three factories ; two in Douarnenez & one in Plouhinec. Main species are Mackerel, Sardines & Horsemackerel. In addition Makfroid also functions as a commercial coldstore since we have a total storage capacity for frozen seafood of 11000 mt. Totally Makfroid produces abt 10.0000 mt of fresh and frozen seafood. New factory, H&G&T production, Fresh markets, canning markets, Russia and Far East. 2) The Netherlands Centre of European logistics Why the Netherlands The geographical location of Rotterdam is a given fact. But the fact that the city and harbour of Rotterdam were extremely heavily bombarded in the second world war created funny enough tremendous opportunities. After the second world war the Harbour had to be rebuild and Rotterdam was rebuild with one main focus ; The future. The latest technologies available in those days were applied and space was created for extra harbours within Rotterdam, railway connections, free way’s , the complete infrastructure of the city was rebuild not to last for some years but to last for decades. The result of decisions made in those days can still be seen today and are the foundation on what Rotterdam is nowadays ; the world largest harbour in the world. Ofcourse such a status is not obtained by rebuilding a city / harbour. - Geographical position of Rotterdam ( Central location ). Today , the population of Europe stands at more that 600 million, many of whom are now within the Eu. The purchasing power of this population places Europe among the world’s largest and richest consumer and industrial markets. Therefore establishing a physical presence in Europe is crucial if you are seeking easy access to those customers> Given the fact that Western Europe is the most developed and prosperous region on the continent ; that’s where your company wants to focus its European sales efforts. Rotterdam is located in the centre of Main western European markets of Germany, France and the United Kingdom. Access to commercial and industrial centers in this region such as Paris, London, Brussels, Frankfurt and Hamburg along with the Gemans’Ruhr Valley is easy all within a few hours Drive. About 170 million people live within a 500 km radius of the Netherlands which represents a population density three times higher that the metropolitan areas of Tokyo or New York. Well developed infrastructure ( Rail way / Free ways / rivers / Channels ) - Good business climate Longstanding tradition of international trade. The Dutch are no greenies when it comes to international trade. In fact we belong to the largest trading countries in the world certainly in relation to the number of inhabitants in Holland. Skilled and multilingual labour force. Sophisticated financial sector ( presence of two Hugh Dutch International banks : The ABN Amro Bank and the ING bank. ) Supportive government Stable political climate, Future focus. Earlier this month it was announced that the Dutch government has agreed to provide funds for the expansion of the port of Rotterdam. The work involves the reclamation of land by which the current port area will be expanded by as much as 20 %. The investment is estimated at € 2,6 bn. The first commercial sites are expected to be ready by 2010. Custom procedures - Deferment system for value added tax & import duties ) VAT In contrast to most other Eu member states, the Netherlands has implemented a system that provides for the deferment of VAT at the time of import. Instead paying VAT when the goods are imported into free circulation within the EU, the payment can be deferred to a periodic VAT return. Under this system the VAT at import should be declared but the amount can be deducted on the same return. The bottom line is that there is no actual payment of VAT at import. Again, companies realize cash0 flow and interest earning benefits. Custom bonded warehousing In principle , customs duties are due when goods are imported into the Eu. However, the Netherlands allows the payment of custom duties to be postponed through the storing of goods in a customs bonded warehouse. The moment that the goods are custom cleared the company pays the import duties. This aswell offers considerable cash flow advantages. Taxed ruling whereby companies can learn in advance the tax consequences of a proposed course of action. In addition the Dutch government has signed treaties with over 75 countries to avoid double taxation. provide match making services for logistics partnerships in Europe Last but not least Non – profit organizations as the HIDC which abbreviation stands for the Holland International Distribution Council. HIDC represents the logistic sector in the Netherlands, she helps international companies make a smooth entry into the European market through the recognised gateway ; The Netherlands. The HIDC has an extensive member base , years of experience and in-depth knowledge of Logistics, All advisory services are free of charge, totally confidential and without any obligation. HIDC works closely together with the Netherlands Foreign Investment Agency which is and office of the Ministry of Economic Affairs. 3) MARINE FOODS BV - ROTTERDAM Process Import & export procedures. Most of the exports from Marine Foods are made through Rotterdam. Imports for Eu most of the time aswell. Here is where our QC, Logistic and Finance dep. play a crucial role. As individually but at the same time as a team of departments within a company . IMPORT In case of import our logistic dep. is informed by our forwarding agent by email abt the ETA of incoming containers. In case of an CAD or LC payment the responsibility of our Finance dep. is control the necessary documents and provide the docs such as invoice and BL to the logistic dep. who again passes them on to our forwarding agent. At the time the purchase agreement was made. Our contract system which is corporated in our MIS, requires the sales person to instruct our QC what kind of inspection is required advising all necessary details such as quantity, product specs, country of Origin , supplier, ETA and customer details/ Within the contract system such details are automatically copied to the QC instruction sheet. With the printing of the contract also the QC inspection sheet is printed ( in the room of the QC people ). Our forwarding agent sees that the BL is sent to the shipping line who in their turn release the containers to the Consginee. Pending our instructions the goods are custom cleared after a check by our QC sent to our customers or stored in a bonded warehouse. Large volumes of raw material are shipped to Rotterdam to be reprocessed by companies as Baarssen for re-export to other Eu countries as Germany, Uk, Italy, France & Spain. Trend ; Quota’s going down -> more imports in nearby future. Incoming containers are checked at random by the Government health inspectors ( Rijksdienst voor de keuring van vee & vlees. ) In this respect I must say that due to the very strict inspection methods of the Dutch veterinary Authorities, more and more imports in case of seafood is coming in via Antwerp in order to by pass the RVV. It is not long ago that containers of Chinese shrimp were destroyed here in Rotterdam on authorisation of the Veterinary government inspectors. This for costs of the importer leaving the importer very little power to claim the money back from the Chinese supplier. At the same time importers in other Eu countries were allowed to sent rejected containers back to the country of Origin. Export procedures. Often ocean freight from Rotterdam is much cheaper then from countries around us. Availability of containers nr of shipping lines Frequency of shipment possibilitues Pending the country, documents are more or less crucial. For China for instance it is almost impossible to export without Non wood declarations, bi lingual labels on each carton, Cert of Origins, packing list and official health certificates etc. However, for Japan an invoice and BL will do if so needed. Again the same departments are working together as a team of players ; Sales – Logistics – Quality control and Finance. Coming to the most valuable asset of the company ; the people within the Marine Foods company.
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