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									David Cowling, Ph.D.
Data Analysis and Evaluation Unit Tobacco Control Section

Statewide data

• Youth Purchase Survey • Adult and Youth Telephone Surveys
– Ongoing, Triennial and Media Tracking

• Tobacco Retailer • Key Opinion Leader

Sponsored by the California Department of Health Services, Tobacco Control Section

California Youth Tobacco Survey

30-day smoking prevalence of 12-17 year olds, 19942001
14 12 10
Percent

8 6 4 2 0 Overall 1994 11 1995 12.1 1996 11 1997 11.2 1998 10.7 1999 6.9 2000 7.1 2001 5.9

Source: California Youth Tobacco Survey, 1994-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

Percentage of Youth who Think it is Easy to Get Cigarettes Versus Smoking Prevalence by Region, 1998-2001
1 Correlation 3

= 0.82

1 1

Smokingprevalc

9

7 5 6 5 8 6 0 6 2 6 4 P y ot e e t eft s i a t r row t s c s c o a i y ie eu ys g t nh t t ha h t o g a e

Source: CYTS, 1998-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

Youth Purchase Survey

Percent of Retailers Selling Tobacco to Youth, 1994-2001

60 50
Percent

52.1 37 29.3 21.7 13.1 16.9 17.1 Illegal Sales

40 30 20 10 0 1994

12.8

1995

1996

1997

1998

1999

2000

2001

Attempted buy protocol 1994-1996; Actual buy protocol 1997-2001. Due to different methodologies 1994 survey results may not be comparable to the 1995-2001 results. Source: California Youth Purchase Survey, 1994-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

Percent of Retailers Selling Tobacco to Youth by Store Type, 2001
17.1 10.2 14.6 16.4 17.0 17.2 17.4 24.7 0 5 10 15 20 25 30

STATEWIDE (n=744) Liquor Store Drug Store/Pharmacy Small Grocery/Convenience Gas/Convenience Gas Station Only Supermarkets Other

Attempted buy protocol 1994-1996; Actual buy protocol 1997-2001. Due to different methodologies 1994 survey results may not be comparable to the 1995-2001 results. Source: California Youth Purchase Survey, 1994-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

Percent of Retailers with Government or Tobacco Industry Signage, 1994-2001
75 70 65 60
Percent

55 50 45 40 35 30 25 1996 39.2 43.5 1997 57.7 46.8 1998 52.6 48.3 1999 51.9 34.3 2000 53.4 34.6 2001 32.4 68.5

Government Signs Tobacco Industry Signs

Source: California Youth Purchase Survey, 1996-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

EKOL - Key Opinion Leader Survey

Mean Score of Key Opinion Leader Rating of Issues, 1999
Enforcement of tobacco control policies Tobacco advertising 2.1

2.5

Second-hand smoke Health problem of tobacco use Minors' access to tobacco products 0
Source: EKOL, 1999.

2.7

3.0

3.2 0.5 1 1.5 2 2.5 3 3.5

Mean Score

Sponsored by the California Department of Health Services, Tobacco Control Section

Key Opinion Leader’s that Think Tobacco Product Displays Should be Banned, 1999
Strongly Disagree 3% Disagree 27%

Strongly Agree 27%

Agree 43%
Source: EKOL, 1999.

Sponsored by the California Department of Health Services, Tobacco Control Section

Key Opinion Leader’s that Think Businesses that Sell Tobacco Should be Licensed, 1999
Strongly Disagree 6% Disagree 25%

Strongly Agree 23%

Agree 46%
Source: EKOL, 1999.

Sponsored by the California Department of Health Services, Tobacco Control Section

California Adult Tobacco Survey

Proportion of Californians that believe that Store Owners should need a License to Sell Cigarettes, 1994-2000

84 82 80
Proportion

81.3 78.6

81.2

79.4

79.5

78.6

78 76 74 72 70 68 66 1994 1995 1996 1997 1998 1999 2000

71.2

Source: California Youth Tobacco Survey, 1994-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

Proportion of Californians that believe that Local Communities Should Strongly Enforce Youth Access Laws, 1994-2000

98 97
Proportion

97.2 96

96.6 95.9

96.4

96.7

96 95 94 93 92 91 1994

93.5

1995

1996

1997

1998

1999

2000

Source: California Youth Tobacco Survey, 1994-2001.

Sponsored by the California Department of Health Services, Tobacco Control Section

ANR Database - Ordinances

Cumulative Number of Ordinances Restricting Advertising in California, 1997-2001
50 45 40 35 30 25 20 15 10 5 0 43 35 46

Number

14 2 <1997 1998 1999 2000 2001

Source: ANR database, 2/5/02.

Sponsored by the California Department of Health Services, Tobacco Control Section

Cumulative Number of Ordinances Restricting SelfService Displays in California, 1991-2001
120 100
Number

107 113 95 64 41 28 14 71 76 79 84

80 60 40 20 0

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001
Source: ANR database, 2/5/02.

Sponsored by the California Department of Health Services, Tobacco Control Section

Cumulative Number of Ordinances Enacting Licensing in California, 1991-2001
30 25
Number

23 17 14 9 4 19 19 19

25

27

28

20 15 10 5 0

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001
Source: ANR database, 2/5/02.

Sponsored by the California Department of Health Services, Tobacco Control Section

Conclusions

Conclusions
• Youth smoking prevalence down but is higher where youth think it is easy to get • Illegal sales to minors’ has stayed same for 4-5 years • Tobacco Industry Signage up, Tobacco Control Signage down in retail environment
Sponsored by the California Department of Health Services, Tobacco Control Section

Conclusions
• Tobacco Industry Signage in retail stores
– Seen by most 18-24 year olds – Seen less in CA than rest of US

• Licensing and advertising bans have support of opinion leaders and population
Sponsored by the California Department of Health Services, Tobacco Control Section

Conclusions
• The number of ordinances has dramatically increased and the public appears ready for more

Sponsored by the California Department of Health Services, Tobacco Control Section

Conclusions
• Clip art may sound like a good idea but it is not!!!

Sponsored by the California Department of Health Services, Tobacco Control Section


								
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