SEDA Building an enterprising nation GETTING SERIOUS ABOUT YOUTH DEVELOPMENT Seda targets small enterprises in every community of South Africa, with a special focus on women and youth development. Seda is therefore committed to accelerate the progress of our young democracy by working closely with other government departments and, in forming strategic partnerships, to enable the upliftment of previously disadvantaged individuals. BUSINESS VENTURES INTRODUCED AS PART OF SCHOOL LEARNING Seda, in close partnership with the Entrepreneurship Institute of South Africa, has put together a programme to focus on introducing entrepreneurship in schools. The aim is to ensure that, while still at school, students are equipped with entrepreneurial skills needed to create and grow businesses. Learners will be guided to develop both the attitude and entrepreneurial mindset needed for success in entrepreneurship. As the programme is introduced from an early age, by the time learners leave high school they will know what it takes to start, run and sustain a successful business. The Business Ventures School Learning programme will eventually be implemented in six provinces, involving 90 schools. Training of educators has been completed in the Eastern Cape, North West, Mpumalanga and Northern Cape, and will be followed by the Free State and Limpopo provinces. It is envisaged that around 7 200 learners will beneﬁt from this 15-month educator-training programme. Feedback from Eastern Cape learners using the programme is very positive, indicating that programmes are being used regularly within the school curriculum. HELPING STUDENTS TO BECOME ENTREPRENEURS As expressed by Seda and the DTI, the issue of self-employment among young people receives high-priority support by the Helping small enterprises to start and grow is an important part of the government’s ﬁght against unemployment and poverty. More small enterprises mean more jobs, more goods and services being offered, and a better life for all. The Small Enterprise Development Agency (Seda) was set up by the Department of Trade and Industry (DTI) in December 2004 and aims to support the growth of small enterprise in South Africa, to help create a better regulatory environment for small enterprise, and to encourage a culture of entrepreneurship. To ensure small businesses become an integral part of overall economic growth, Seda, in line with the Accelerated and Shared Growth Initiative for South Africa (Asgisa) prioritised programmes, provides non-ﬁnancial enterprise development and support services for small enterprises through its national network. Support includes business information, advice, mentoring and training. national government. In this regard, the University of the Western Cape (UWC) was awarded a pilot project contract to train 100 ﬁnal-year students over a 14-week Entrepreneurship Programme in 2007, with the objective of preparing these students for self-employment by 2008. Lectures are free of charge (with a nominal fee for textbook and course material) and commenced in May 2007. Topics such as operations management, female and ethnic entrepreneurship, ﬁnancial management and marketing are presented and applied. The ﬁnal outcome of this entrepreneurship training programme is the presentation of a business plan, where prizes will be awarded to the students who submit the three best business plans. It is envisaged this module will be instrumental in changing the mindsets of students by offering self-employment or entrepreneurship as a viable alternative to becoming a job seeker. In this way, students are presented with the necessary business skills to start and run an enterprise. A participant in the programme, Buyisiwe Carol Dzimba, studying Applied Geology in her ﬁnal year at UWC, says, ‘My future plan is to be a qualiﬁed geochemist managing an exploration company in South Africa. As a science student with no business management knowledge, the Seda-UWC programme will give me more knowledge about how to start and run a business.’ 168 169 SEDA FRANCHISE CADET SCHEME Hot Dog Café, Builders Warehouse and Seda have formed a partnership that seeks to create an opportunity for 20 previously disadvantaged South African matriculants to be trained in the operation of a small business. The successful candidates are already undergoing two weeks of intensive management classroom training at the Hot Dog Café’s training facility. After the initial two-week period, half of the trainees will attend a six-month management training programme through which they will gain work experience working in Hot Dog Café diners. The remaining candidates will be given the option of entering a six-month training system, where they will be trained to operate an entry-level franchise. Once they have completed the course successfully, they will be given an opportunity to purchase a franchise funded 100% by Massmart and Umsobomvu Youth Fund. The top cadet will be awarded R50 000 seed capital to purchase their own Hot Dog Café franchise. Hot Dog Café is already formulating plans with Builders Warehouse to develop a number of in-store coffee shops called The Coffee Shop, utilising the cadet programme. INITIATIVES AIMED AT KICK-STARTING BUSINESS In a collaborative effort between Seda and South African Breweries, Seda Tshwane branch is part of a strategic partnership to spur youth entrepreneurs into business. The annual SAB KickStart competition is entered by approximately 100 existing and potential youth entrepreneurs each year. Of these, only 30% beneﬁt from the competition by winning a prize that comes with seed capital and the services of an assigned mentor. The other 70%, or non-grant winners, lose out on possible ﬁnancial and non-ﬁnancial support due to inaccessibility and lack of information about such support. Through the KickStart collaboration, existing businesses will be referred to a relevant Seda branch. In this case, the Tshwane Branch is the KickStart mentor where entrepreneurs will receive business support such as assessing business plans and any other assistance indicated by the Seda assessment exercise. SHINTSHA PROJECT Seda provincial branches, in partnership with the Danida Support to Education and Skills Development (SESD) Programme, the Western Cape Department of Education and identiﬁed Further Education and Training (FET) Colleges, has announced the initiation of a sustainable model for grassroots incubation and hand-holding of new businesses. The Seda Shintsha project is aimed at unemployed and self-employed young entrepreneurs who have already undergone training and have obtained technical skills at FET colleges. While FET college graduates will have an opportunity to start their own businesses, the programme will provide Seda branches with entry-level clients to hand-hold towards successful business start-up and growth. Seda’s Entrepreneurship Diagnostic Tool will be used to assess participants with a viable business idea and assist them to successfully run their own business. PARTICIPATING COLLEGES South African colleges who are partners in this initiative are: Pietermaritzburg Umgungundlovu FET College, College of Cape Town, Northern Cape (Kimberley) Urban FET College, Port Elizabeth Public FET College and Bloemfontein’s Motheo FET College. Successful young entrepreneurs will, from the onset, become Seda clients in the ﬁve identiﬁed provinces. Call 0860 103 703 for details of your nearest Seda branch www.seda.org.za 170
"Building an enterprising nation"