Rasmussen Reports, LLC by onetwothree4

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									                                         Rasmussen Reports, LLC
                                      Discover-Small Business Watch
                                            Nov. 14-15, 2009


BASE DISCOVER ‘WATCH’ QUESTIONS
Measuring Economic Confidence of Small Business Owners

1* Generally speaking, are the economic conditions for your business getting better or worse in the next 6
months?

         19% Better
         53% Worse
         23% Same
          5% Not Sure

2* Over the past 90 days, has your business encountered any temporary cash flow issues that caused you
to hold off on paying some bills?

         52% Yes
         41% No
          6% Not Sure

3* Over the course of the next few months, will your company be hiring more workers, laying off workers,
or making no change in the workforce?

          7% Hiring more workers
         15% Laying off workers
         75% No change
          3% Not Sure

4* Generally speaking, how would you rate the U.S. economy these days? Excellent, good, fair, or poor?

          2% Excellent
          6% Good
         30% Fair
         62% Poor
          1% Not Sure

5* Are economic conditions in the country getting better or worse?

         28% Better
         53% Worse
         16% Staying the same
          3% Not Sure

6* Over the next six months, will your company increase or decrease spending on business development
activities such as advertising, inventories, and capital expenditures?

         19% Increase
         53% Decrease
         26% No change
          2% Not sure
FOR SMALL BUSINESS OWNERS
Gauging Attitudes on Economic Expectations of Holiday Season on Small Business Owners

1* Is the holiday season your busiest time of year, slowest time or year or somewhere in
between?

13% Busiest time of year
29% Slowest time of year
56% Somewhere in between
 2% Not sure

2* Approximately what percentage of your annual income is generated during the holidays?

46% - Less than 10%
26% - 10%
15% - 25%
 3% - 50%
 1% - 75%
 0% - More than 75%
 9% - Not sure

3* During this year’s holiday season, do you expect more business than last year, about the same
amount of business or less business than last year?

11% More business this year
39% About the same
46% Less business this year
 4% Not sure

4* Do you extend credit to your customers?

24% Yes
71% No
 9% Not sure

5* In the past three months have any of your customers delayed a payment or asked if they
could delay a payment?

73% Yes
26% No
 1% Not sure

6* Where do you expect to do most of your holiday shopping?

17% Department stores
29% Discount department stores
10% Warehouse and club stores
 5% Electronics retailers
 7% Small retail and specialty stores
 9% Some other type of store
23% Not sure
FOR FULL SAMPLE

1* Where do you expect to do most of your holiday shopping?

18% Department stores
30% Discount department stores
 7% Warehouse and club stores
 4% Electronics retailers
 7% Small retail and specialty stores
 9% Some other type of store
25% Not sure

2* What is your preferred method for making holiday purchases from larger department discount
and chain stores….cash, check, debit card or credit card?

32% Cash
 6% Check
30% Debit Card
27% Credit Card
 4% Not sure

3* What is your preferred method for making holiday purchases from small businesses….cash,
check, debit card or credit card?

41% Cash
 7% Check
27% Debit Card
22% Credit Card
 3% Not sure

4* How much of your gift shopping will be done online? All of it, most of it, about half, some, or
will none of your holiday gift shopping be done on-line?

 3% All of it
 9% Most of it
12% About half
33% Some
41% None
 2% Not sure


5* Have you ever made purchases from a small business because you want to help keep it from
closing?

68% Yes
23% No
 9% Not sure

								
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