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					MOBILE MARKETING -
PRODUCTS & SOLUTIONS
EFFECTIVE MOBILITY




                     Mobile Marketing. Mobile Loyalty. Mobile Applications.
Content Delivery

The content pipeline
The Content Delivery Service provides your customers with an easy way of ordering
mobile content e.g. wallpapers, ring tones and mobile Java games. By texting a key-
word, several content pieces can be delivered anytime, anywhere. Mobile content can
be implemented into on-pack campaigns, TV commercials and print media allowing
your customers to have fun.




Order & Deliver                                                  Upgrades and options
» Your customers order content by texting in a valid             Content-On-Demand
  keyword to a short number.                                     You can use different keywords to track individual mobile
» We answer every incoming text message by sending               content pieces and the effectiveness of ordering channels.
  out a mobile download-link to the users.
» After receiving the link, the customer can download            Short Codes
  mobile content direct to their phone.                          To increase awareness the response message can be
» Multiple requests can be controlled so that users              branded so that the customers see your company name
  receive different content                                      in their inbox.

                                                                 System Messages
Reporting                                                        Use text messages like “how to use” texts to provide
You receive a weekly report detailing the total number           consumers with further information about your campaign.
of messages that have been sent and received. Also the
number of completed content downloads per day for the
previous week. Additional reports are available on request.
Web Content Delivery

World Wide Mobile Entertainment
The Web Content Delivery Service provides customers with the option to
order mobile content from your website. This service can be used to increase
a brands online traffic and mobile presence.




Order & Delivery                                                  Reporting
» Your customers order a content item from your website,          You receive a weekly report including the number of inbound
  e.g. a wallpaper, a ring tone or a branded mobile game.         requests, sent messages and content downloads per day
» Your website sends a standardized request to our                for the previous week. Additional reporting is available on
  system, including the content item code and the                 request.
  mobile phone number to which the content should be
  delivered to.                                                   Upgrades
» Your clients receive a handset specific mobile download-        Short codes
  link enabling them to click on it and start downloading
                                                                  To increase awareness, the return message can be
  their mobile content.
                                                                  branded so that the user sees your company name
» Multiple requests from one user can be tracked and
                                                                  in his inbox.
  limited i.e. by sending them a text message to say that
  participation is limited to one transaction.                    System Messages
                                                                  Order additional text messages, e.g. “how to use” texts
                                                                  or to provide further information on your campaign.
On-Pack Codes

Reach The Mass Market
By printing unique codes on product packaging you can offer your customers added
value. They simply text a valid code to redeem a range of attractive mobile content
e.g. Java games, ring tones or wallpapers.




Reward Within Seconds                                             Upgrades
You                                                               Short codes
» provide us with a list of unique codes.                         To increase awareness, the response message can be
                                                                  branded so that the customers see your company name
Your customers                                                    in their inbox.
» discover a code on the product packaging.
» follow on pack instructions to text in the code                 Keywords
  to a short number.                                              You can use different keywords to track the effectiveness
                                                                  of different communication channels.
We
» receive incoming text messages and respond with                 System Messages
  a message which includes a mobile download-link                 Our system can deliver up to three bespoke messages to
  enabling customers to access content.                           your customers.

Reporting                                                         Further Options
You receive a weekly report including the number of               Prize Draw
inbound and outbound messages per day for the previous            When the customers text in a code to redeem mobile
week. Additional reporting is available on request.               content they can also be entered into a prize draw
                                                                  for a chance to win additional content or prizes.

                                                                  Generated Codes
                                                                  We can generate codes on your behalf for a fee.
SMS Broadcast

Spread the News
SMS-Broadcast is a service that enables you to send large amounts of identical text
messages to predefined mobile phone numbers. It’s a CRM-Tool and a modern way
of keeping customers up to date with information. This service can also be used to
promote an SMS Newsletter or an E-mail Information Service. Get in touch with your
customers whenever you want and target them wherever they are.




Connect easily!                                                   Reporting
You                                                               You receive a same-day report each weekday which details
» provide us with a list of recipient mobile phone numbers        the number of outbound messages.
  as text, Excel or CSV
» provide a message using no more than 160 characters             Upgrades
  per message.
                                                                  Short codes
We                                                                To increase awareness, the response message can be
» set up the SMS Broadcast on our system and upload               branded so that customers see your company name in
  your list of numbers.                                           their inbox.
» send out your message(s) to the numbers provided
                                                                  Additional Messages
  at a time set by you
                                                                  The number of messages sent to the customer base can be
                                                                  dictated by you.
SMS Couponing

Reward and attract Customers
The SMS Couponing Service responds to inbound mobile requests with a unique
discount or free content coupon. This service can be used to attract new customers,
reward customer loyalty and increase brand specific online traffic.




Order & Delivery                                                  Upgrades
» Your customers text in a keyword to a short number,             Short Codes
» They instantly receive a text message as a reply                To increase awareness, the response message
  containing a unique code or “coupon” straight                   can be branded.
  to their mobile.
» These coupons can be redeemed at a brand store                  Keywords
  or website.                                                     You can use different keywords to track the effectiveness
» Multiple requests from one mobile number can be                 of different communication channels.
  tracked and limited
                                                                  System Messages
                                                                  We can deliver up to three bespoke response messages to
Reporting                                                         your customers per request. These can be used to provide
You receive a weekly report including the number of               further information, and promote additional services or
inbound and outbound messages per day for the previous            offers.
week. Additional reporting is available on request.
SMS Prize Draw

Hit The Jackpot!
The SMS Draw Service offers you the ability to create prize draws for your
customers which they access via their mobile phones. Customers participate
by texting in a keyword making this a simple and entertaining mechanic. This
service can be used to stay in touch with customers and reward loyalty.




Text & Win                                                        System Messages
                                                                  Our system can deliver up to three bespoke messages
» Your customers text in a valid keyword to a short
                                                                  to each customer per send-in.
  number which automatically enters them into a draw.
» Our system responds to each request with a confirmation         Drawing frequency
  message. Multiple entries by the same user are tracked          The frequency of the prize draw(s) is in your control.
  and controlled.
» We send you the mobile number of each winner.
                                                                  Further Options
Reporting                                                         Collect & Win
                                                                  The customer can collect up to 8 keywords to enter
We send you a weekly report detailing the number of               into the draw.
inbound requests and outbound messages per day for the
previous week. Mobile phone numbers of the winners will           Instant Winning
be communicated to you once a week. Additional reporting          The customer takes part by texting a correct keyword
is available on request.                                          to instantly win mobile content such as Java games, ring
                                                                  tones or wallpapers.
Upgrades                                                          Collect & Instant Winning
Short codes                                                       The user collects and texts in several keywords (up to 8).
A number of short codes can be used ranging from standard         He instantly wins mobile content, e.g. Java games, ring
rate to premium rate. To increase awareness the response          tones or wallpapers.
message can be branded enabling the customer to see
your company’s name in their inbox.
SMS Information Service

We Know The Answer
Whatever your customers ask for, use our SMS Information
Service to reply. This provides simple, quick facts such as shop
location, product information or price detail. This inexpensive
mobile service responds to incoming text messages (tracked
via correct keywords) with the requested information.




Request & Reply                                                    Upgrades
» Your customer’s text in a keyword corresponding with             Short codes
  their question to a predefined                                   To increase awareness, the response messages can be
  short number.                                                    branded so that users see your company name in
» Our system chooses the corresponding facts from the              their inbox.
  database you delivered to us.
                                                                   Keywords
» Your customers instantly receive an answer message
  containing the requested information.                            Use different keywords to track the effectiveness
                                                                   of different communication channels.

Reporting                                                          System Messages
                                                                   Our system can deliver up to three bespoke response
You receive a weekly report including the number of
                                                                   messages to your customers per send-in.
incoming and sent messages per day for the
previous week. Further reporting is available on request.
SMS Newsletter Service

Update On The Go
Reach your customers anytime and anywhere via the most popular and accessible
communication medium - the mobile phone. The SMS Newsletter Service offers
direct information in the form of text messages which can be sent to any mobile
phone. Information is regularly updated and this service is best used for pre-
defined subscribers.




Keep Your Clients In The Loop                                   Upgrades
You                                                             Short codes
» provide us with a newsletter text and schedule.               Different short codes can be used to represent each service.
                                                                To increase awareness, the response message can be branded
Your clients                                                    so that users see your company’s name in their inbox.
» order our SMS Newsletter Service by texting in
  a keyword to a short number,                                  Keywords
                                                                Use different keywords to track the effectiveness of
We
                                                                different communication channels.
» answer each inbound request by sending out a response
  message including information on how to cancel the            System Messages
  subscription.                                                 Our system can deliver up to three bespoke messages per
» deliver your brand’s latest news via text message to all      newsletter issue to your customers.
  recipients of the service at a pre-defined point
  according to your schedule.                                   Newsletter Messages
                                                                Users of this service can receive a number of SMS Newsletters.
Reporting                                                       SMS Series
You receive a weekly report including the number of inbound     This is the modern way to inform customers about topics they
and outbound messages per day for the previous week plus        are interested in e.g. your daily business news.
the time each text information update was sent. Additional
reporting is available on request.
SMS Opt-in Service

Invest In The Future
Our 12snap SMS Opt-in Service offers you the ability to build a database of mobile
phone numbers for ongoing mobile marketing campaigns. Customers simply agree
to receive mobile marketing messages by opting into the activity. This is executed
by them texting in an ‘opt-in’ keyword.




Opt-in & Opt-out                                                  Options
» Your customers text in a keyword to a short number              Short codes
  thereby automatically agreeing to participate e.g. in           You can use different short codes for multiple services. To
  your CRM-program.                                               increase awareness, the response message can be branded
» Our system responds to each inbound SMS with                    so that customers see your company’s name in their inbox.
  a confirmation message.
» Users’ mobile numbers are saved in a database and can           Keywords
  be integrated with other mobile CRM-campaigns they’ve           You can use different keywords to track the effectiveness
  signed up to.                                                   of different communication channels.
» By texting in an opt-out-keyword, customers are
                                                                  System Messages
  removed from the database.
                                                                  Our system can deliver up to three bespoke response
                                                                  messages to your customers per send-in.
Reporting
You receive a weekly report including the number of
inbound SMS and outbound messages per day for the
previous week. Additional reporting is available on request.
SMS Quiz

Successful? Guess why?
With this service you can offer your customers the ability to create mobile
quizes. The SMS Quiz can be promoted on-pack with the question printed
inside the packaging. Customers participate by simply texting in their answer.
This encourages customers to purchase and reveal the question, derives
entertainment value and drives sales.




Text & Win                                                         Keywords
                                                                   Participants can choose from up to four different keywords.
» The user texts in his chosen keyword from several
  possible answers to a short number and participates              System Messages
  in the quiz draw.                                                Our system can deliver up to three bespoke response
» The 12snap system responds to all correct answers with           messages to your customers per send-in.
  a confirmation message.
» Wrong answers receive an error message and customers             Drawing frequency
  are encouraged to participate again.                             You can define the frequency of the draws.

Reporting                                                          Further Mobile Quizzes
You receive a weekly report including the number of                Keyword & Parameter
inbound and sent messages per day for the                          The customer texts in a keyword and a parameter, separated
previous week. Mobile phone numbers of the winners                 by a blank, e.g. “BLUE A”. You can use different keywords
will be communicated weekly. Additional reporting is               to track the effectiveness of different communication
available on request.                                              channels.

Upgrades                                                           Instant Win
                                                                   This service combines a mobile quiz with an instant
Short codes
                                                                   win mechanic.
To increase awareness, the response message can be
branded so that customers see your company name in
their inbox.
SMS Ticketing

Deliver Tickets fast and easy
This service is a quick and easy way of ordering tickets. Customers simply text
in a correct keyword to gain a ticket/code via their mobile.




Order & Delivery                                                   Upgrades
» Your customers order their ticket by texting in                  Short codes
  a correct keyword.                                               To increase awareness, the response message can be
» The 12snap system responds to each incoming text                 branded so that the customers see your company name in
  message by sending a unique ticket code straight to the          their inbox.
  user’s phone.
» Multiple requests from an individual customer can be             Keywords
  tracked and the ticket codes limited.                            You can use different keywords to track the effectiveness
                                                                   of different communication channels.
Reporting                                                          System Messages
Our clients receive a weekly report detailing the number           Our system can deliver up to three bespoke messages
of inbound messages and outbound messages per day                  to your customers.
for the previous week. Additional reporting is available on
request.
SMS to E-mail Information Service

You’ve Got Mail!
With our SMS to E-mail Information Service you can offer your customers
the ability to order an E-mail newsletter. They simply text in a correct keyword
and E-mail address. This is a good way of encouraging customers to interact.




Order & Deliver                                                     Upgrades
Your customers                                                      Short codes
» order the E-mail information Service by texting in a              To increase awareness, the response message can be
  keyword and their E-mail-address to a short number.               branded so that users see your company name in
» receive an opt-in text to confirm their order.                    their inbox.

We                                                                  E-mail addresses
» verify that the entered E-mail address is in a valid              Have the received E-mail addresses be forwarded to you
  format and route it to you according to the reporting             instantly, via HTTP or E-mail.
  frequency agreed.
                                                                    Keywords
Reporting                                                           You can use different keywords to track the effectiveness
                                                                    of different communication channels.
Our clients receive a weekly report including the number of
inbound and outbound messages per day for the previous              System Messages
week. Additionally you will receive a list of the E-mail            Our system can deliver up to three bespoke messages to
addresses once a week. Standardized online-reporting and            your customers per request.
further reporting is available on request.
SMS Voting

Get To Know Your Customers
Use the Mobile Voting Service to get your customers feedback to a specific question.
Implemented into an on-pack campaign this mechanic can relate directly to the
product itself e.g. “Which brand do you like best”? Let your customer interact with
your advertising activities and gain valuable market data.




Text & Vote                                                        Further Mobile Voting options
» Your customers text in a valid keyword to a short code           Keyword & Parameter
  to participate in the voting.                                    The customer texts in a keyword and a parameter, separated
» Our system responds to participants with a confirmation          by a blank, e.g. “BLUE A”. You can use different keywords
  message.                                                         to track the effectiveness of different communication
» We can prohibit multiple votes by tracking requests and          channels.
  responding with an invalid message.
                                                                   Different Keywords & Bonus Content
                                                                   When the customer texts in a keyword to a short number
Upgrades
                                                                   their vote is registered and to thank them for participating
Short codes                                                        it is possible to send them free mobile content.
To increase awareness, the response message can be
branded so that customers see your company’s name in               All Inclusive
their inbox.                                                       The customer texts in a keyword & a parameter, e.g. “BLUE A”
                                                                   to a short number. He instantly receives an answering
Keywords                                                           message including a mobile download link to get free
Use up to 5 different voting keywords. Synonyms are not            mobile content.
possible.

System Messages
We can deliver up to three bespoke response messages
to your customers per vote.
Store Locator

Be Everywhere
Let your customers find you anytime and anywhere. Customers simply text
a valid postal code and our Store-Locator-Service responds with the location
of your brands nearest outlet.




Query & Answer                                                    Upgrades
» Your customers text in a correct keyword plus a valid           Short codes
  postal code to a short number.                                  To increase awareness, the response message can be
» Our system evaluates the incoming text message and              branded so that the customers see your company name
  looks up the given postal code in the delivered database        in their inbox.
  containing the shop or office location information.
» A text message with the requested information, e.g.             Keywords
  address and phone number of your brand’s nearest                You can use different keywords to track the effectiveness
  shop/office, will be sent out.                                  of different communication channels.
» If the incoming text message does not contain a valid
                                                                  System Messages
  postal code, an error message will be sent to your
  customer’s phone.                                               Our system can deliver up to three answer messages
                                                                  to your customers per request.

Reporting
You receive a weekly report including the number of
incoming and sent messages per day for the previous
week. Additional reporting is available on request.
12snap Germany GmbH • Lazarettstraße 4 • 80636 München • Germany
               mmp@12snap.com • www.12snap.com

				
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