THE NURTURE REPORT                                               an article


Healthcare industry offers new take on senior living
According to Boomer Marketing News, more than 70 million             “The purpose of skilled nursing
Americans will be over age 65 by 2030, a demographic wave
                                                                      facilities is changing, episodic
that has huge implications for where and how seniors will live
once their health begins to fail.
                                                                      treatments and therapies are being
                                                                      offered and the purpose is to
In preparation, the healthcare industry is rethinking the role of
skilled nursing centers for the aged—and baby boomers are
                                                                      maintain health,”
already seeing the results within the context of caring for their     Joseph Wronski
elderly parents.                                                      Principal of JW Design Architectural Studio
                                                                      Royal Oak, Michigan
Once an extension of aesthetically sterile hospital environments,
today’s skilled nursing centers are transforming into warmer, more   “Consequently, their design must reflect their role as a place where
engaging facilities with many of the comforts of home.                life continues, not just a place that provides temporary treatment.”
           THE NUTURE REPORT                                                                                   Research Comes to Life

                                                                            “We want to deliver
                                                                             care in a personal way.”
                                                                                Gail Clarkson
                                                                                CEO of Medilodge Group

Medilodge Senior-Care Facility

Today’s senior facilities aren’t designed according to cookie-      What’s more, senior residents don’t necessarily fit a single mold.
cutter models. Rather, they often reflect the sensibilities         Most are full-timers, or “lodgers” in the Medilodge vernacular,
of the community in which they’re located.                           while others just need short-term rehabilitation, perhaps following
                                                                    a stroke, heart attack, or hip replacement. Senior-care facilities fill
“We look hard at what residents enjoy doing.” says Gail Clarkson,
                                                                     the gap for these patients who are ready to be discharged from
 CEO of Medilodge Group, which operates 16 senior-care
                                                                    acute care, but not ready to go home.
 facilities throughout Michigan. “In a city environment, where
people are accustomed to cultural events, we make sure              “Rehabilitation residents have a different set of expectations,”
 residents have access to activities such as theater outings.        Clarkson says. “They’re focused on healing and going home, and
If they’re accustomed to an educational culture, perhaps in          they appreciate a hotel atmosphere while they’re being cared for.”
a college town, we’ll bring in continuing education classes
                                                                     For all residents, both permanent and temporary, the most
or lectures.”
                                                                     significant change involves more opportunities to develop personal
“Medilodge is on the cutting edge of developing the future of        relationships with other residents and staff.
 senior care,” says Ingrid Ams, Sr. Account Executive, Healthcare
                                                                    The newest skilled nursing centers designed for Medilodge
Specialist with NBS, a Steelcase dealer in Troy, Mich. “The
                                                                    encourage personal connections through small neighborhood pods
organization has embraced the idea that residents desire to live
                                                                     that eliminate any sense of living in a sprawling facility. Small
in environments that are much more like home. That philosophy
                                                                    dining rooms that can accommodate no more than 15 people go
 has led to rooms with Wi-Fi, flat-screen TVs, and built-in
                                                                    a long way toward developing this sense of community.
 wardrobes. Common spaces are changing too, with shops,
cafes, and multiple small dining rooms instead of one               Meanwhile, traditional nursing stations are a thing of the past.
 large area.”                                                       Instead, nurses move their computers on a rolling cart into each
                                                                     lodger’s room.

                                                                    “We want to deliver care in a very personal way,” Clarkson says.
                            “Medilodge is on the cutting            “Each lodger is assigned to a specific caregiver, so they have a
                             edge of developing the future          chance to know each other personally. This relationship helps our
                             of senior care,”                       caregivers anticipate the needs of their lodgers.”
                             Ingrid Ams
                             Sr. Account Executive,
                             Healthcare Specialist
                             NBS - Troy, Michigan
           THE NUTURE REPORT                                                                          Research Comes to Life

To make resident rooms more like home, medications are stored in
 locked wardrobes within the rooms—which means no more rolling
medicine cart. Cleaning supplies are also kept within the rooms,             To make resident rooms more like home,
making them more convenient when needed. In addition, food is                medications are stored in locked wardrobes
available to residents 24/7—just like it had been at home.
                                                                             within the rooms—which means no more
Medilodge facilities even keep a chef on staff.
                                                                             rolling medicine cart.
“People don’t get hungry just at certain times of day, and they
don’t all want to eat the same food,” Clarkson says.

Also popular are fireplaces, shops, and coffee bars, all of which
 help create a lifestyle similar to what residents had experienced in
 their previous home. An annual Medilodge survey indicates that
 resident, family, and employee satisfaction have all increased with
 the neighborhood style of care.

“Some resident communities have
 gardens, and many have books clubs,”
 Clarkson says. “The Wii has also become
 a fun addition, something residents enjoy
 doing with their grandkids as well as
 each other.”

Today’s senior-care facilities have evolved into living environments
many could not have imagined 30 years ago. The market is at
 least four times larger than the market for acute-care hospitals
and promises continued growth.

“It’s my hope that we’re able to continue on this path of personal
care even as the senior population expands,” Clarkson says.
“We’re greatly concerned about developments related to
 government funding for senior care. Some of the amenities in
newer nursing centers may seem like luxuries, but they’re really
nothing more than the average person desires.”

                                                                        NBS - Steelcase dealer

                                                                                                 THE NUTURE REPORT

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