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Gift Card Stats - Texas Package

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					Gift Card Program

Your Processing Needs, Our Experience,

One Powerful Partnership.

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Gift Card Trends and Statistics
It is estimated that there will be 2.6 Billion Gift Cards in market by 2007 Load Volume is estimated to be approximately $137 Billion by 2007 Gift Card Represented over 10% of all holiday sales in 2005 * Now Boosting Sales In January and February

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Gift Card Trends and Statistics
Have you ever used any of the following types of plastic cards?*
90% 80% 70% 60% 50% 40% 30%
19% 39% 48% 67% 59% 46% 33% 27% 62% 59% 63% 57% 44% 61% 87% 83%

20% 10% 0%
Retail Gift Prepaid Debit Cards Card Phone Card ATM Credit Cards Membership Cards Loyalty Cards Restaurant Gift Card Prepaid Cellular Card Smart Cards 7% 6%

* Data Received from MT&L National Consumer Survey, 2006

2005

2001
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Gift Cards Trends and Statistics
 Percentage of consumers who spend more than the face value of the gift card:
• • • • • Age, Age, Age, Age, Age, 18-24 25-34 35-44 45-54 55-64 yrs. yrs. yrs. yrs. yrs. = = = = = 51% 71% 60% 59% 53%

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Gift Card Trends and Statistics
 Consumers reported spending an additional $18.37 over the face value of the gift card
• • • • • Age, Age, Age, Age, Age, 18-24 25-34 35-44 45-54 55-64 yrs. yrs. yrs. yrs. yrs. = = = = = $14.39 $17.58 $24.73 $17.80 $15.52

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Gift Card Trends and Statistics
 Although most gift card holders spend the
value of the card within one month, Breakage is still a major value factor
How long do you have a gift card before you use it? Less than 1 month 47%

1 –2 months
3 – 6 months 6 – 12 months Over 12 months

32%
15% 4% 2%
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Gift Card Trends and Statistics
 The majority of people (87%) spend the entire value of a gift card before discarding it. In 2001 93%.

 The remainder say that “there’s very little value left on it” when they discard it without exhausting its value.
(By the time these people throw it out, there’s less than $2 left on the card, on average)
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Gift Card Trends and Statistics
For what type of occasions have you given someone a retail gift card?
Someone's birthday Christmas Wedding present Baby Shower Graduation Mother's Day Father's Day For college Other Easter Valentine's Day

2005

2001

86% 84%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 100%

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Why Merchants are Choosing 5/3
Fifth Third’s Five Differentiators
• • • One Stop Shop for all payment processing Best in class customer service and relationship management Our back office reporting tools are the most sophisticated, robust and flexible in the industry Continued investment in the gift card product Experienced Fifth Third team dedicated to the growth and success of the merchant’s gift card program

• •

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Some of Our Partners...
              

AutoZone Buehler’s Supermarket Big Y Foods Bob Evans Cardinal Health Carrows Coco’s Bakery Restaurant Coffee Bean & Tea Leaf Damon’s Grill Dean & Deluca Dollar General Eat’n Park First Watch Frisch’s Big Boy Gold Star Chili

              

Graeter’s Harley-Davidson Heinen’s Fine Foods Hobby Lobby In-n-Out Burger LaRosa’s Pizzeria Mapco Express Rainbow Apparel Roche Brothers Sally Beauty Skechers Skyline Chili Steak ‘n Shake The Fresh Market Thorntons
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