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Marketing Channels and Supply Chain Management - PowerPoint

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									Marketing Channels and Supply Chain Management

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What appears to be Caterpillar’s primary distribution strategy? How is this different from other competitors’ strategies?

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How has Caterpillar’s dealers attempted to build a strong customer relationship?

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What are the basic principles used by Caterpillar to establish strong partnerships? Which of these do you think is the most important? Explain.

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List and briefly describe the major logistics functions. Provide an example of a decision a logistics manager would make for each major function.

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Suppose a company has identified several channel alternatives and wants to select the one that will best satisfy its long-run objectives. Discuss the criteria that should be evaluated in making this decision, especially using third party logistics like Li & Fung.

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Sketch the supply chain for Zara from raw materials to consumer purchase.

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Discuss the concepts of horizontal and vertical conflict as they relate to Zara.

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Which type of vertical marketing system does Zara exhibit? List all the benefits that Zara receives by having adopted this system.

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Does Zara incur disadvantages from its “fastfashion” distribution system? Are these disadvantages offset by the advantages?

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How does Zara add value for the customer through major logistics functions?

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What recommendations would you make to Zara’s management regarding its Asian expansion plans? How can it preserve its speed advantage without sacrificing its cost competitiveness in the region?


								
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