Pricing Products: Pricing Strategies
Which of the new-product, product mix, and price-adjustment strategies would you say Air Asia is using?
What are possible public policy issues for Air Asia’s pricing strategy?
Has Air Asia initiated price cuts in view of more competitors?
What is the best way to ensure you are paying the best price for a product?
What are the implications of using psychological pricing tactics to boost sales?
How do consumers perceive price matching guarantees? Is it good for merchants to use this tactic?
Which, if any, of the pricing strategies discussed in the chapter are being applied by Toys ‘R’ Us? Could they adopt any other strategies?
Discuss buyer reactions to pricing strategies employed in the toy retailing indsutry. How can you explain these reactions?
How should Toys ‘R’Us rhas responded to Wal-Mart’s pricing strategy?
What recommendations would you give to the management of Toys ‘R’ Us going forward?