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Pricing Products Pricing Strategies

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					Pricing Products: Pricing Strategies

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Which of the new-product, product mix, and price-adjustment strategies would you say Air Asia is using?

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What are possible public policy issues for Air Asia’s pricing strategy?

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Has Air Asia initiated price cuts in view of more competitors?

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What is the best way to ensure you are paying the best price for a product?

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What are the implications of using psychological pricing tactics to boost sales?

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How do consumers perceive price matching guarantees? Is it good for merchants to use this tactic?

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Which, if any, of the pricing strategies discussed in the chapter are being applied by Toys ‘R’ Us? Could they adopt any other strategies?

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Discuss buyer reactions to pricing strategies employed in the toy retailing indsutry. How can you explain these reactions?

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How should Toys ‘R’Us rhas responded to Wal-Mart’s pricing strategy?

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What recommendations would you give to the management of Toys ‘R’ Us going forward?