Autonomy Interwoven Solutions We by fjzhxb

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									Website Optimization Solution
Dramatically improve your online conversions and the bottom-line performance of your Website

Autonomy Interwoven Solutions

Low conversion rates plague online campaigns
While paid-search and other forms of online advertising can help you attract lots of visitors to your website, the bigger challenge is getting people to take action once they get there. Moreover, marketers usually have access to a lot of valuable data from their web analytics packages that may reveal their websites’ biggest bottlenecks and the places where improvement is most needed, but they need a solution to make that data actionable.

With Interwoven Optimost you can quickly and easily optimize:
Everywhere
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Everything
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Everyone
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	 Landing Pages 	 Registration Pages 	 Shopping Cart Pages 	 Credit Card Pages 	 E-mail Creatives 	 Banner Ads 	 Pop Ups/Popunders

	 Copy 	 Forms 	 Headlines 	 Images 	 Layouts 	 Offers 	 Pricing 	 Rich media

	 Behavioral Characteristics 	 Demographics & Geography 	 E-mail Responders 	 New & Repeat Visitors 	 Traffic from Ad Banners 	 Traffic from PPC Campaigns 	 Traffic from Browser & Device Type 	 Weekday & Weekend Traffic

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Comprehensive Website Optimization improves conversion rates and increases online revenue and performance
Autonomy Interwoven’s Website Optimization solution provides a dramatic and measurable boost to the bottom line performance of your online business by significantly improving conversion rates, including online sales, clickthroughs, registrations, leads, downloads, page views, or other measures of online success. Interwoven clients typically get doubledigit increases to the conversion rates on their sites, often adding up to millions of additional dollars to the bottom line! Interwoven’s solution also gives marketers unparalleled insight into visitors’ behavior by learning how each piece of content affects behavior. Interwoven enables your organization to maximize these website conversion rates based on the real-time behavior of actual customers. Using advanced online testing techniques coupled with patent-pending technology, Interwoven provides your company with a simple solution for testing virtually limitless permutations of copy, offers, layouts, and any other factors, resulting

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in dramatic increases in conversion rates and online sales. Interwoven also offers a powerful content and audience targeting engine that allows you to segment your visitors according to specific characteristics and then optimize content appropriately for each individual segment. Content targeting can be used:
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tion solution for your business. There are multiple types of experiments you can leverage to ensure that the right content gets delivered to the right visitor including Page Concept (A/B), Simple Multivariable, and Full-Page Multivariable Testing.
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	 in conjunction with testing to optimize each page differently for each segment 	 after an optimization experiment to deliver “winning” creatives to different audience segments 	 as a standalone to deliver appropriate combinations of content to different visitors.

	 Page Concept (A/B) Testing is used to test radically different page concepts and gain initial insights and direction for Multivariable Testing. 	 Simple Multivariable Testing allows you to easily test offers, price points, images, and content on your site simultaneously. 	 Full-Page Multivariable Testing is the most powerful and flexible online optimization method. It enables you to test millions of content variations and test relationships among elements to identify optimal combinations for any web page.

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Empowering marketers to engage customers
Whether you are new to online testing or need a sophisticated solution capable of handling a large set of complex business requirements, Interwoven has the optimiza-

Optimize your entire site with minimal IT involvement
The technology and methodology behind Interwoven Optimost is flexible and

“The Interwoven team was invaluable in guiding us through our optimization program. Their expertise was crucial to our success.”
Brian DAmato, GM of Strategy & Measurement, Delta.com

campaigns, etc.) using any testing style. Since implementation only requires a single JavaScript callout, you can quickly start optimizing without placing heavy burdens on your IT department. The tracking capabilities of the product allow you to easily monitor the performance of all site visitors, while the advanced targeting engine enables you to automatically provide ongoing targeted content to individual audience segments, eliminating the need for internal creative resources.

The Optimost Advantage:
Methodology
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What It Means for Your Business:
The flexibility of Interwoven Optimost enables you to use any test design including our proprietary Optimal Design, which was specifically developed to leverage the power of the Internet for online testing. Our “wave” approach to testing allows you to quickly interpret, validate, and act on testing results.

	 Supports any type of experimental design
(Optimal, Taguchi, Full Factorial, etc.)

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	 Unique iterative “wave” approach

Technology
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	 Unlimited flexibility to test any web page 	 Supports all testing styles (Page Concept—
A/B Testing, Single Element Testing, Multivariable Testing)

Actionable learnings at your fingertips
Whether you prefer to use one of the standard real-time reports or develop your own customizable reports, you can dig into the details of your tests and easily generate reports focusing on your key metrics to provide regular updates to your key stakeholders. Audience segmentation attributes are tracked automatically, so you can view data by segment. You learn not only what worked, but why, and can then apply that knowledge across your site and your online campaigns.

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	 Only requires a single JavaScript callout,
regardless of the scope of the test

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	 Ability to track unlimited success events
anywhere on the site

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	 Advanced targeting engine automatically
generates creative content and supports audience segmentation

The technology behind the Interwoven Optimost engine is flexible and powerful enough to test any web page (landing pages, web forms, email campaigns, etc.) using any testing style. Since implementation of Optimost only requires a single JavaScript callout, you can quickly start testing without placing heavy burdens on your IT department. The tracking capabilities of Optimost allow you to easily monitor the performance of all site visitors, while the advanced targeting engine enables you to automatically provide ongoing targeted content to individual audience segments, eliminating the need for internal creative resources.

Reporting
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	 Over a dozen standard real-time reports 	 Completely customizable reports with
support for over 60 metrics for each success event

Unparalled expertise ensures superior results
As the pioneer in the testing and optimization space, no one has more experience optimizing a wide range of sites across industries than Interwoven. The company provides a suite of professional services to ensure that clients maximize their success. Our dedicated team of seasoned professionals can leverage Best Practices and planning strategies from hundreds of tests conducted annually to ensure your continual success.

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	 Supports primary metrics, secondary
metrics, custom groupings

Whether you prefer to use one of the standard real-time reports or develop your own customizable reports, you can dig into the details of your tests and easily generate reports focusing on your key metrics to provide regular updates to your key stakeholders.

Professional Services
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	 Dedicated Interwoven account team 	 Best Practice recommendations
and test planning

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	 Superior test results and data analysis 	 Unmatched expertise and experience

As the pioneer in the testing and optimization space, no one has more experience testing a wide range of sites across industries than Interwoven. The company provides an unmatched suite of professional services to ensure that clients maximize their success. Our dedicated team of experienced professionals can leverage Best Practices and planning strategies from hundreds of tests conducted annually to ensure your continual success.

A global leader in Website Optimization
Interwoven, through its Optimost product, pioneered the market for website optimization in 2001, and has been the leader ever since. Over 200 companies have chosen Interwoven Optimost, including Delta, EarthLink, InterActiveCorp, QVC, Time Warner, and Wachovia.

of the variables), the Interwoven Optimost engine was able to quickly identify and generate over 1.4 million possible permutations of the page. In addition to testing a wide range of variables like the passenger information fields, instructions, and billing information, Delta was able to conduct segmentation tests, looking at conversions during weekdays, weekends, and different day parts. After only a few months of testing, Delta was able to increase their online revenue by tens of millions of dollars! Based on this success, Delta has dramatically increased the scope of its testing program and its entire culture has shifted to become more testing-centric, using optimization as the central approach to improve every stage of their customers’ interaction online.

Delta Air Lines builds an optimization-centric business
Delta Air Lines is one of the largest airlines in the world offering flights to 453 worldwide destinations in 97 countries. Millions of customers each day rely on delta.com to research flights, purchase tickets, and manage itineraries. Delta’s online purchase process consists of five steps, from entering flight information through entering personal information and purchasing. An analysis of their site traffic revealed that a large percentage of web visitors dropped off after reaching Step 3, the page that requires them to enter their personal information. This drop-off was especially confusing to Delta since visitors reaching this stage have already seen pricing and made their flight selections. Realizing that changes needed to be made, Delta brought in Interwoven to help analyze their sales funnel, conduct online tests as needed, and ultimately increase their online revenue. The dedicated Interwoven team conducted multivariable tests on the Step 3 page. Based on the test plan, which included 8 variables and 52 values (different versions

competitor. Autonomy’s technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy’s software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis. Autonomy’s customer base is comprised of more than 20,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestlé, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit www. autonomy.com to find out more. Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.

Getting Started
To learn more about how the Interwoven Website–Optimization Solution can help you optimize your online presence and determine the best experience for all of your visitors, please visit us at www.interwoven.com or contact your Interwoven sales representative.

About Autonomy
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. It was recently ranked by IDC as the clear leader in enterprise search, with market share nearly double that of its nearest

Autonomy Inc. One Market, Spear Tower, 19th Floor, San Francisco, CA 94105, USA Tel: +1 415 243 9955 Fax: +1 415 243 9984 Email: info@us.autonomy.com

Autonomy Systems Ltd Cambridge Business Park, Cowley Rd. Cambridge CB4 0WZ, UK Tel: + 44 (0) 1223 448 000 Fax: + 44 (0) 1223 448 001 Email: autonomy@autonomy.com

Other Offices Autonomy has additional offices in Antwerp, Barcelona, Beijing, Bogota, Boston, Buenos Aires, Calgary, Cambridge, Chicago, Dallas, Darmstadt, Kuala Lumpur, London, Madrid, Mexico City, Milan, Munich, New York, Oslo, Paris, Pleasanton, Rome, San Francisco, Santa Clara, Shanghai, Singapore, Santiago, Sao Paulo, Stockholm, Sydney, Tokyo, Utrecht and Washington, D.C.

Copyright © 2009 Autonomy Corp. All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners. Product specifications and features are subject to change without notice. Use of Autonomy software is under license. sbro_website-optimization_20090315


								
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