Catering_1_ by domainlawyer

VIEWS: 17 PAGES: 50

									How to Maximize Profits Thru Catering in 2008
Jeffrey Harsh Brent Oswald

$30,000

What We Will Cover
1. Why cater? 2. How much money can I make? 3. What will my investment be? 4. Who should I target? 5. Operations 6. Marketing your catering business 7. Checklists that will help you succeed

Why Cater?
1. Increase overall sales of your business 2. Food cost is better when catering 3. Low investment – quick R.O.I.

Why Cater?
Success stories

How Much Money Can I Make?
1. Add 20% - 40% to your store sales

How Much Money Can I Make?
Basic
Cost 4 oz. Ice Cream Dish Syrup Dry Topping Napkin, Spoon Total $.65 Price per serving - $3.99 Profit per serving - $3.34

Super Deluxe
Cost
8 oz. Ice Cream 2 Dishes

4 oz. Syrup
Dry Topping

Price per person - $5.99 Profit per person - $4.69

Napkins, Spoons
Total $1.30

Event Profit Example
Basic Package
Profit per person $3.34 Number of people attending 35 35 x $3.34 = $116.90 Labor – 2 hours x $8.00hr = $16 Profit for the event $100.90

Event Profit Example
Three events of 35 people per week = $15,740 profit per year

Event Profit Example
Super Deluxe
Profit per serving $4.69 Number of servings 35 35 x $4.69 = $164.15 Labor - 2 hours x $8hr = $16 Profit for the event $148.15

Event Profit Example
Two events per week = $15,407.00 profit per year

Year Profit Example
3 basic - $15,740 2 super deluxe - $15,407

Total year profit = $31,147 for 5 events per week.
This is money you take to the bank!

What Will Your Investment Be?
1. Primary investment is in inventory at your store already
2.Labor cost 3.Product cost 4.Marketing cost

5. Equipment cost

Equipment List
Freezer Push cart Insulated bags Scoops Spades 6 foot tables Table coverings Sign & Easel (to promote your business at events)  Dolly (for transporting heavy items)        
A truck, van or trailer might be needed to transport some of the above equipment

 Plastic brochure rack (to promote your business to the catering audience)


  

Garbage cans
Garbage bags Squeeze bottles Fudge warmer


 

Napkin holder
Dry topping unit Plastic gloves

 Pop up tent

BCS Freezer

8 Hole Visual Dip Case

Push Cart

Equipment List
Freezer Push cart Insulated bags Scoops Spades 6 foot tables Table coverings Sign & Easel (to promote your business at events)  Dolly (for transporting heavy items)        
A truck, van or trailer might be needed to transport some of the above equipment

 Plastic brochure rack (to promote your business to the catering audience)


  

Garbage cans
Garbage bags Squeeze bottles Fudge warmer


 

Napkin holder
Dry topping unit Plastic gloves

 Pop up tent

Who Should I Target?
 Two types of customers 1. Price conscious 2. Wants the best

What is Important to Clients?
Business/School/Church • Professional Service • Reliable Service • Efficient Service • Easy Contract • Easy Payment Options • Service/Price Value
• • • • Residential Quantity Value Price Value Time Value Status Value

Should I Add Other Options?
1. Other Food

2. Entertainment

Operations of My Catering Business

Equipment
Freezer Push cart Insulated bags Scoops Spades 6 foot tables Table coverings Sign & Easel (to promote your business at events)  Dolly (for transporting heavy items)        
A truck, van or trailer might be needed to transport some of the above equipment

 Plastic brochure rack (to promote your business to the catering audience)


  

Garbage cans
Garbage bags Squeeze bottles Fudge warmer


 

Napkin holder
Dry topping unit Plastic gloves

 Pop up tent

Operations of My Catering Service
• Menu – Set up packages

Basic – Minimum of 15 people
• Per serving full serve (1hr) $3.99
    One dish of ice cream (your choice of one flavor) Choice of two syrups Choice of two dry toppings (cold toppings only) Dishes, spoons, napkins provided

Deluxe – Minimum of 15 people
• Per serving full serve (1hr) $4.99
 Dish of ice cream or waffle cone ( your choice of two flavors)  Choice of two syrups  Choice of two dry toppings  Dishes, waffle cones, spoons, napkins provided

Super Deluxe – Minimum of 15 people
All you can eat!
• Per serving full serve (1hr) $5.99
 Unlimited ice cream in a dish or waffle cone (your choice of three flavors)  Choice of three syrups (including hot & cold toppings)  Dishes, waffle cones, spoons, napkins provided  Scoopers are dressed up as soda jerks

Entertainment
Party hats - $1.00 per person Coloring Books & Crayons - $1.50 per person Balloon Fun Person - $50 Makes a balloon creature for each person (approximately 30 minutes) Face Painter - $2 per person (15 minimum) Magician -$75 (30 minutes) Big Bird - $75 (30 minutes) Elvis - $100 (30 minutes) Sumo Wrestling - $250 per hour A minimum of 10 days is needed to book entertainment. Limited times and days, call for availability.

Catering Event Order Form
Name: Phone: Email Address: Budget: Number Attending: Full Service Package: A C Self Service B D

Today’s Date:___________ Order Taken By:_________ Business Name: Event: Date of Event: Time of Event: Location of Event:

Electric Available: Entertainment: Magic: Balloon Animals:

Yes Yes

No No

Ice Cream Flavors:

Payment
A. Cash B. Pay now, Pay later C. Credit card deposit

Under Promise/Over Deliver
• Say Thank You
A. In person B. Mail C. Email

Catering Business Plan
• • • • • What equipment I need Target Menu Labor Marketing

Marketing Your Catering Business
• Who do I cater to?

Listing of Catered Events to Target
Event Type
• • • • • • • • • • • • • • • • • • • Apartment Pool Parties Award Banquets Bar/Bat Mitzvahs Business Open Houses Church Events Customer Appreciation Parties Employee Appreciation Parties Grand Openings Holiday Parties Networking Receptions Picnics School Cafeteria Catering Sports Banquets Rehearsal Dinners Birthday Parties Showers Anniversary Parties Graduation Parties School Sporting Events (swim meets, wrestling meets, etc.) • • • • • • • • • • • • • • • • • • •

Lead Source
Apartment Complexes/Property Mgr. Non – profits/schools Temples/Synagogues General Business Listings Churches General Businesses General Business Business Journals General Business Chambers of Commerce/Business Clubs Churches/General Business/ Schools Schools Churches/Wedding Planners Word of mouth Word of mouth Word of mouth Word of mouth Athletic Director/ Coach

Use of Customer Databases
1. 2. 3. Past Customers Prospective Customers What to Include
A. B. C. D. E. F. G. H. Name Address Title Phone Number Email Past events they ran with you Category Tickler File

Target Potential Customers That are Similar to Current Customers
• Use database • Target customers where they live, work and play locally • Sales letters

Sales Letters
• How can you make your employees feel sincerely appreciated with an investment of less than one hours pay or less (per person).

Sales Letters

Store Location Marketing
1. Banner 2. Posters

Banner

Poster

Store Location Marketing
1. 2. 3. 4. 5. 6. Banner Signs inside the store Word of mouth Brochures Business Cards Have testimonials available

Example Testimonial Letter
1/8/08

Event Marketing
1. Easel with a poster advertising your store location and catering business 2. Brochures & business cards they can take with them 3. Say thank you, send a thank you

Take it to the Streets
1. 2. 3. 4. 5. 6. 7. Business Cards Sales letters, emails Gift certificates with letters to past customers Telephone prospecting (use scripts) Media Trade advertising with other businesses Legwork is the key!

Summary
1. 2. 3. 4. 5. 6. Increase your sales significantly Small investment, quick R.O.I Develop a basic business plan Keep it simple Market, Market, Market Have fun!

$30,000
+

Thank You for Attending


								
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