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									United Nations Development Fund for Women

Xi’an, Shaanxi Province 26 – 29 October 2006 The overall objective of this workshop is to provide training to the first group of recipients of the UN China Gender Facility grants, in order to improve their knowledge and skills in advocacy and communications, to be able to design and implement effective strategies that would assist in bringing the findings of the CGF research projects to the upfront of policy level and public discourse. The expected outputs of the workshop are as follows: § Improved knowledge and skills of the workshop participants in advocacy and communications; § Key messages identified by the CGF grant recipients based on their respective projects’ research results against the expected outputs and outcomes; § Advocacy strategies and Action plans formulated for further implementation. 26 October, Thursday. Day 1 FOCUS FOR DAY ONE: Catching up and sharing among the workshop participants 1) Sharing projects’ results: first achievements, outputs and outcomes 2) Experiences and lessons learned 8:30–9:15 1. 1 Opening Session Welcome and introductions (Overview of the agenda; assignments; expectations for participants and the training workshop organizers) § Opening remarks by Dono (5 min) § Brain storming on workshop expectation facilitated by Ruixiang (15 min) § Results of the needs assessment by Chris (5 min) § Agenda of the workshop by Ruixiang (5 min) 9:15–10:15 1.2 Sharing projects’ results: first achievements, outputs and outcomes Experiences and lessons learned Where we are now? Assessment of the progress made by the CGF projects: § What are the preliminary results of our projects? § How we can measure the results against expected outputs and outcomes? § What is the impact of our work? § What were the media interactions you experienced? § What are the lessons learned? § What are the priorities for next steps? Cases of practical work will be presented by the project implementers organized in panels and reviewed critically at the plenary. Moderator: Dono Abdurazakova 10:15–10:30 Break 10:30-12:00 1.3 Session continued Moderator: Guo Ruixiang 12:00 – 14:00 Lunch 14:00-16:00 1.4 Session continued Moderator: Dono Abdurazakova 16:00 – 16:15 Break 16:15-16:45 1.5 Summary of the panel discussions 16:45-18:00 Catching Up on definition of advocacy

27, October, Friday, Day 2 FOCUS FOR DAY TWO: STEP BY STEP TO ADVOCACY 1) Learning and Understanding the Methodology and Procedures of Advocacy Initiative Planning 2) Putting the Methodology into Action to Develop Specific Advocacy Plans by Undertaking Practical Group Exercises

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08:30 – 9:30


9:30 – 10:15

10:15 – 10:30 10:30 – 11:30

Formulate the Proposal How to turn a possible solution to a problem into an advocacy proposal? What do you need to do? How do you prioritize solutions? What mistakes do you need to avoid making? Presentation by facilitator of involved methodology; Group Exercises: Evaluating solutions and defining participants specific proposals 2.2 Analyze the Decision-Making Space Identifying who has decision-making power with regard to the proposal, what will the decision-making process be, what is the specific time frame involved. What information do you need to know to determine this? How do you learn and obtain this needed information? Presentation by facilitator of involved methodology; Group Exercise: Analysis of decision making space of participants specific proposals Break 2.3 Analyze Channels of Influence Identifying those with power to influence, positively or negatively, the decisionmaker about the proposal. How to use power-mapping to identify and analyze these “key actors”. How to use this information to define strategies of influence. What do you need to do and to know to determine this? Presentation by facilitator of involved methodology; Group Exercises: Analysis of channels of influence for participants specific proposals 2.4 Do a S.W.O.T. Analyze Analyzing internal and external factors that might affect the success of the advocacy campaign. Identifying internal strengths and weaknesses; identifying opportunities and threats in the political environment. How to use this information in formulating advocacy strategies. Presentation by facilitator of involved methodology; Group Exercises: SWOT analysis of participants advocacy capacities for their specific proposals Lunch 2.5 Design Advocacy Strategies What are the types of advocacy strategies? How do you decide which strategies to use to try to influence the decision-maker and other key actors? What do you need to know about using coalitions in advocacy strategies? What do you do if the strategies aren’t achieving desired results? Presentation by facilitator of involved methodology; Group Exercise: Participants design socio-dramas about strategies in real situations Develop an Activity Plan What preparatory tasks should you undertake as part of developing your plan? How do you draft a proposal summary sheet? What research do you need to support your proposal? How do you use this research in your advocacy activities? Developing concrete activities to influence the decision-making space. What mistakes do you need to avoid making? Presentation by facilitator of involved methodology; Group Exercises: Participants write a proposal summary sheet; develop concrete advocacy activities for their specific proposals


12:30 – 14:00

14:00 – 15:00



16:00 - 16:15


16:15 – 17:00 17:00-18:00

2.7 2.8

Develop an Activity Plan Continue with group exercises Carry Out Continuous Evaluation Evaluation is a key element of any political advocacy process geared toward achieving social change. Ongoing evaluation permits us to measure and verify the activities being carried out, so that advocacy efforts can be redirected if necessary. How best to conduct evaluation of the planning process? How best to evaluate the plan’s execution? Using three levels to evaluate the impact of the advocacy initiative.

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Presentation by facilitator of involved methodology; discuss and explain the provided exercises associated with evaluating advocacy initiatives 28 October, Saturday, Day 3
FOCUS FOR DAY THREE: ADVOCATING TO THE MEDIA AND GOVERNMENT 1) Learning and Understanding the Elements of a Media Plan; 2) Preparing for and Conducting Meetings with Government Officials

8:30 - 10:30


Element of a Media Plan What do you need to learn about the media? How does the media decided which stories to cover – what criteria do they use? How do you design an effective message to deliver about your advocacy initiative? How to write a news release that will catch the media’s attention? What other initiatives can you use to gain media coverage? What do you need to know about conducting media interviews? Presentation by facilitator of components; Group Exercises: Participants write a news release about their specific advocacy initiative; identify possible grassroots activities to support their initiative

10:30 – 10:45

Break 3.2 Meeting with Government Officials 10:45 - 12:30 Your success or failure will depend a great deal on your ability to communicate your concerns and meet the needs of the politician(s) to whom you are speaking. So what are the basic needs of politicians? What do you need to do? How and what topics should you raise for discussions? How to approach small and large meetings? What skills does an advocate need to meet with government officials? What persuasive techniques should you use? Presentation by facilitator of components; Group Exercise: Teams present their strategies and activity plan for their advocacy goal; group listens as ‘key actors’, provides critique 12:30 – 14:00 Lunch 14:00-18:00 Take the field visit to the CGF #053 Shaanxi Women Legislation Participation Project Site as a case study with the objective to observe one Project interaction with beneficiaries for advocacy purpose 29 October, Sunday, Day 4
FOCUS FOR DAY FOUR: Next step actions 9:00-11:30 Feedback of the field visit and possible improvement of individual advocacy plans 4.2 Next Steps after the training workshop Plenary session to identify highlights and next step actions after the training. Warp-up and Conclusions. Training Evaluation Individual Project meetings Lunch and departure from Xi’an 4.1

12:00 -

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