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					Sustainability Packaging

May 2007

Sustainability Topics

How HOT is the topic of Sustainability?  San Francisco just banned the use of plastic bags OK, how HOT is Global Warming? By show of hands who here has seen the movie “An Inconvenient Truth?”  Supreme court ruling on EPA (April 2, 2007) Is San Luis Obispo going to become ocean and the Sierra Hall dormitory beachfront property? Recycling – In the US are we recycling less???


Recent Headlines

 Banning plastic grocery bags. • San Francisco banned from – large grocery chains and pharmacies (Rite Aid / Walgreen's). • New York – Legislators are working on a state wide ban by 2009  Gov. Arnold Schwarzenegger in Washington DC • - boasted Wednesday that California's leadership is making environmentalism both sexy and mainstream, not a guilt-driven movement for "tree-huggers" and "fanatics."
source -

 Rumor - Arnold is going to start the Recycling Channel! It is Sexy!!!
Source Star Magazine

What is Sustainability?
The Sustainable Packaging Coalition envisions a world where all packaging is sourced responsibly:
Designed to be effective and safe throughout its life cycle  Meets market criteria for performance and cost  Manufactured using renewable energy sources  Recycled efficiently  True Cradle to Cradle system.
source – Sustainable Packaging Coalition

By definition – Sustainable Packaging does not exist today
 Glass bottles – recyclable, but energy used to create them is not renewable. Certain colors difficult to recycle. Aluminum Cans – recyclable, but energy used to create them is most likely not renewable energy.  Paper products – recyclable, but energy used to create them is not renewable. Wood fiber may not be from sustainable forest. (most are sustainable)  Organic Biodegradable materials – Corn / Rice cellulose based bowls/plates/forks etc…. * It will only biodegrade if you compost it or throw it out your window on the freeway?

Cradle to Grave
 Cradle to Grave – old way of manufacturing  Manufacture product  Consumer Uses it,  Product is thrown away and ends up in a Landfill grave  Landfill waste does not breakdown. – lack of oxygen.

Cradle to Cradle
 Cradle to Cradle – new way to manufacture products 2 main cycles – Biological and Technical
 Biological cycle – Biodegradable* - Manufacture - Consumer use product - Product is discarded and biodegrades back into the soil. * In LANDFILLS a lack of oxygen prevents biodegradable products from degrading and completing the cycle.

Assuming production energy is Renewable

Cradle to Cradle

The Second Cradle to Cradle Cycle  Technical cycle – Recyclable synthetic and natural materials - Manufacture - Consumer uses product - Product is recycled - Re-manufactured Closed loop system – Cradle to Cradle Ideal scenario.  Aluminum Cans  Glass bottles – White Brown Green easiest to recycle  Zeftron Savant – Recyclable carpet product

Cradle to Cradle
Silver Certification

 Ice Stone Counter tops made of Recycled Glass and concrete  Day lit factory in Brooklyn, NY Cradle to Cradle Certification by sustainability pioneer William McDonough's firm, MBDC.
source –

Wal-Mart video
I really like the Music

Old business adage:

You get what you measure!

Progress Report
Spring Quarter 07
GRC 101 PKG 101 Estimating A B+ B-



needs improvement

Sustainability Progress Report Card
Spring Quarter 07  Mode of transportation  Drinks draft or bottle  Weekends 4x4 all of the above LA road-trip! F C D

Corporate Goals

Packaging SVN Goals The R’s



• Remove • Reduce

• Reuse • Recycle

• Renew • Revenue

Scorecard Metrics

Distance to Transport Cube Utilization Greenhouse Gas Renewable Energy

•Product to Package •Package Recovery

•Material Type •Recycled Content •Package Innovation
source –

Packaging Principles - The R’s
Remove Packaging

Reduce Packaging
Reuse Packaging Renew (able) Packaging Recycle (able) Packaging Revenue - Costs Read - Education
source –

Zero Waste

Kid Connection Private Brand Toy
source –

Wal-Mart Scorecard criteria
15% Green House Gas (GHG)/ CO2 /ton of Production 15% Material Value 15% Product / Package Ratio 15% Cube Utilization 10% Transportation 10% Recycled Content 10% Recovery Value 5% Renewable Energy 5% Innovation

source –

source –

Global Warming is Controversial, pleasing customers is not
 Environmental thinkers are divided along a sharp fault line; doomsayers predicting the collapse of the global ecosystem and technological optimists who believe that we can feed 12 billion people and solve all our problems with science and technology.  Increasing sales and profits by leveraging Sustainability.  Understanding the Sustainability metrics measured by Wal-Mart & Tesco (your biggest customers) may give your company an advantage.

Global Warming is Controversial, pleasing customers is not
There are real opportunities with packaging. They are not controversial. It makes good business sense, regardless of politics and regardless of what is or is not “the culprit” on global warming.

Be aware of the energy needed to create the material for your packaging.

Energy Used to Produce Packaging Materials

Source – Sustainable Packaging Strategies

Greenhouse Gas Emissions

Source – Sustainable Packaging Strategies

CO2 Emissions
Supreme Court Ruling April 2nd 2007 5-4 ruling the EPA does have the authority to directly regulate the C02 Emissions for the U.S. Massachusetts Attorney General Martha Coakley said “As a result of today’s landmark ruling, EPA can no longer hide behind the fiction that it lacks any regulatory authority to address the problem of global warming,”

Tesco Carbon Footprint
 Tesco Is going to place a Carbon footprint on all packaging in stores.  Local suppliers will have an advantage. Less shipping = less CO2 emissions. Suppliers who take advantage of renewable energy sources will have an advantage as well.  Benefit - The consumer makes final decision on which product they will support.

Source –

Sustainability Report Card
Summer Quarter 07 Mode of transportation Scooter/Bike


Drinks draft or bottle Draft  Local Brew in Pint Glasses cradle to cradle system
Weekends Isla Vista Trip!



Cal Poly Sustainability Report Card
(Model Student)

Spring Quarter 07
Mode of transportation Drinks draft or bottle Walk/Mass Transit A

Draft A (Picks up cans to recycle on the way to the pub.)

Spends weekends in



Harvest trees = plant more trees

More trees = more carbon stored

Paradigm Shift
 U.S. leads the world in: Green House Gas emissions Oil Consumption Energy usage  Our consumption habits are not sustainable We can improve our Sustainability report card by understanding Cradle to Grave and Cradle to Cradle systems and recycling!

What Can we do?
Promote Renewable Resources
 93% of corrugated boxes produced in the U.S. are supplied by Sustainable Forestry.  Forest Products Industry plants 1.7 million trees every day

 60% of the energy used by the U.S. paper industry comes from biofuels bark, wood residues and pulping liquors.
 MID 2007 13% renewable resources (Wind, biomass, small hydro electric. - 40% comes from large hydro electric. Over 30MW does not qualify as a renewable resource.
Source – Fiber Box Association /

What Can we do?
Promote Recycled Content
 Support the use of recycled materials  On average corrugated packaging is 43% recycled material
-This is the number Wal-Mart will use if you use corrugated packaging regardless of actual recycled content.

 Less virgin fiber is needed, significantly reducing the energy cost needed to produce material.

What Can we do?
 PSC recycles all scrap, pull sheets, and waste paper material.  PSC recycles 1,700 tons of paper per period.  76.6% of paper board containers produced in 2005 were recovered for recycling. (24.7 million tons)

 Recycling relieves pressure on landfills

Per Capita Beverage Containers Recycled in the U.S.
S eries 1

Non-depos it s tates S eries 1

10 D epos it s tates 0 200 400 600

Source – Sustainable Packaging Strategies

Per Capita PET Beverage Containers Wasted & Recycled in the U.S. , 1996-2006E

Source – Sustainable Packaging Strategies

Reducing VOC’s

 Air Quality Management (AQM) has set strict guidelines that will be implemented July 7, 2007.
 Current limits are 500grams / liter  July 7, 2007 limits reduce to 100grams / liter  How will the industry comply???

Productivity vs. VOC Content
Volatile Organic Compounds Light blue bars represent VOC’s White bars represent productivity In the 1990’s water miscible solvents allowed for increased production while decreasing the amount of VOC’s used. Currently VOC levels have dropped below the levels during the 1960’
1960's 1980's 2000's

50 40 30 20 10 0

productivity voc content

With further improvements in technology VOC levels will possibly drop close to “0” by 2015

How to meet VOC standards
 Next generation fountain solutions have benign surfactants to reduce surface tension of water. Replaces alcohol.  New press washes use less petroleum solvents reducing VOC’s  Lock & Key systems under development -Lock (chemical trigger) in the ink -Key is the wash -When the two combine the ink resin converts from being oil soluble to water soluble and washes out of the press.

Keys to a Sustainable Future
 Personal – Recycle, Reduce Emissions, Seek Cradle to Cradle systems  Corporate drivers – Retailers; Wal-Mart / Tesco driving the Sustainable agenda  Government Regulations – Air Quality Management, EPA may tighten CO2 emissions standards.

 Walk to the Local Pub have Micro brew on draft and spend weekends at the Avila beach!

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