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					Product Plan Product Plan
Joe Veltri Joe Veltri
Chrysler Group LLC 2010‐14 Business Plan Chrysler Group LLC 2010 14 Business Plan November 4, 2009

Product plan development process

Identify consumer  & market trends

Commercial

Determine  opportunities  with our brands Determine optimal  use of available  platforms • Utilize existing platforms • Common parts/technologies • Speed to market Speed to market • Spending efficiencies • Cadence of actions • P fit bl Profitable growth th

Industrial I d ti l

Controlling

Ensure containment  within capital plan

Marketing

Ensure appropriate  marketing support at launch  and during product life cycle

Chrysler Group LLC 2010‐14 Business Plan

November 4, 2009

2

Product plan symbol key

PLATFORM ORIGIN FOR NEW OR RENEWED VEHICLES  DEVELOPED AND BUILT BY CHRYSLER GROUP

Chrysler  Group

Fiat  Group

PRODUCT ACTIONS Major  modification Refresh

IMPORTED VEHICLES Fiat  Group  produced

Chrysler Group LLC 2010‐14 Business Plan

November 4, 2009

3

Jeep brand product plan
h 70th

Anniversary  Commemorative  product actions  across all nameplates 

Segment

2010
Small SUV Patriot

2011

2012

2013

2014

B C

Compass Wrangler

D
Liberty Commander
International reallocation te at o a ea ocat o

E
Grand Cherokee
PLATFORM ORIGIN PLATFORM ORIGIN Chrysler  Group Fiat  Group PRODUCT ACTIONS PRODUCT ACTIONS Major  modification Refresh IMPORTED VEHICLE IMPORTED VEHICLE Fiat  Group  produced

Chrysler Group LLC Business Plan

November 4, 2009

4

Chrysler brand product plan

Segment

2010
Small car Compact Sedan

2011

2012

2013

2014

B C

PT Cruiser Sebring

D

Midsize  Crossover  300/300C

E
Town & Country
PLATFORM ORIGIN PLATFORM ORIGIN Chrysler  Group Fiat  Group PRODUCT ACTIONS PRODUCT ACTIONS Major  modification Refresh IMPORTED VEHICLE IMPORTED VEHICLE Fiat  Group  produced

Chrysler Group LLC Business Plan

November 4, 2009

5

Ram truck brand product plan

Segment

2010
Dakota Pickup

2011

2012

2013

2014

E

Midsize Truck 
(Uni‐body product)

Under consideration

Light Duty Pickup

F

Heavy Duty  Pickup Chassis Cab Large Commercial  Van Small Commercial  Van
PLATFORM ORIGIN Chrysler  Group Fiat  Group PRODUCT ACTIONS Major  modification Refresh IMPORTED VEHICLE Fiat  Group  produced

LCV

Chrysler Group LLC Business Plan

November 4, 2009

6

Dodge brand product plan

Segment

2010
Small car Caliber Hatchback Compact Sedan Avenger Journey

2011

2012

2013

2014

B C

D

Nitro Viper Challenger Charger

Under consideration Under consideration

E

Grand Caravan Fullsize CUV
PLATFORM ORIGIN Chrysler  Group Fiat  Group PRODUCT ACTIONS Major  modification Refresh IMPORTED VEHICLE Fiat  Group  produced

Chrysler Group LLC Business Plan

November 4, 2009

7

Chrysler Group showroom renewal cycle

2009 Major Product  Modifications and  Product Refreshes

2010
D ‐ Sedan Minivan D ‐ D CUV D ‐ SUV D ‐ SUV C ‐ SUV C ‐ CUV Chassis Cab E‐ CUV E‐ Sedan NA Fiat 500 NA Fi t 500 Minivan D ‐Sedan E‐ Sedan E ‐ SUV

2011

2012

2013

D ‐ Coupe D ‐ SUV
70th Anniv Models

D ‐ SUV

Viper Chassis Cab HD Pickup LD Pickup p D ‐Sedan B Car D ‐ CUV D ‐ Sedan D S d B ‐ Car D ‐ SUV C ‐ SUV B ‐ SUV

Renewals and New  Nameplates

Mid‐Size P/U
NA Fiat 500 Cabrio

C ‐ Sedan C S d Small Com Van Large Com Van C ‐ Sedan
NA Fiat 500 Abarth

HD Pickup p U.S. Nameplates* % of 2009 models  modified or renewed

23

24 75%

21 90%

25 100%

28

* Represents Chrysler engineered models (including Trucks), vehicles imported from Fiat Group and nameplates under consideration * Represents Chrysler engineered models (including Trucks) vehicles imported from Fiat Group and nameplates under consideration

75% of vehicle line renewed and refreshed by 2010 and 100% by 2012
Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 8

North American SAAR assumptions

Vehicle sales – Units millions
U.S. Industry consensus*

CAGR 2009‐2014

Chrysler U.S. SAAR 

~ 7%

Canada SAAR 

~2% ~5%

Mexico SAAR 

U.S. Market compound annual growth rate (CAGR) of +7% (2009 to 2014), Canada +2% CAGR and Mexico +5% CAGR Canada +2% CAGR and Mexico +5% CAGR
* Includes JD Power, Global Insight, CSM Worldwide, major Investment Banks, and industry peers

Chrysler Group LLC 2010‐14 Business Plan

November 4, 2009

9

Chrysler Group US market ‐ total sales by brand

Units (000)

2,500

14%

US total market share US total market share
12% 2,000 10%

1,500

8%

1,000

6%

4% 500 2%

0 2004 2005 2006 2007 2008 2009E 2010E 2011E 2012E 2013E 2014E

0%

Chrysler Group LLC 2010‐14 Business Plan

November 4, 2009

10

Chrysler Group worldwide volume ‐ by market

2009E
1.3 mil units*

2014E
2.8 mil units*

11% 6%
Mexico Int’l

18%
International

4%
US Retail

12%

Mexico Canada US Retail US Fleet

Canada

56%

8%

US Fleet US Fleet

58%

15% 12%

• International grows (11% to 18%) with distribution network expansion • Dependence on US Fleet sales is reduced (15% to 12%)
* Includes vehicles manufactured in NAFTA for sale by other OEMs

Chrysler Group LLC 2010‐14 Business Plan

November 4, 2009

11

Chrysler Group worldwide volume ‐ by segment

2009E
1.3mil units*

2014E
2.8 mil units*

1%

Small 42%

Micro
4% Small 7%
Compact

55%

Large

14%
Large

19%

Compact

21%

19%

Full‐Size

Mid‐Size

36%

23%

Full‐Size

28%

Mid‐Size

28%

45% 58%

• Micro through mid‐size grows from 45% to 58% of volume • Large and full‐size declines from 55% to 42% of volume
* Includes vehicles manufactured in NAFTA for sale by other OEMs

Chrysler Group LLC 2010‐14 Business Plan

November 4, 2009

12

Chrysler Group worldwide car volume – by platform origin

100%

% of Worldwide car v volume

75%

44%

50%

100% 56%

PLATFORM ORIGIN Chrysler  Group Fiat  Group

25%

0%

2010E

2014E

Chrysler Group LLC 2010‐14 Business Plan

November 4, 2009

13

Chrysler Group worldwide volume – by engine

100%

9% 19%

Diesel

Portfolio fuel efficiency  expected to improved by 25% expected to improved by 25% 
14%

• High efficiency 4‐cylinder engines:
Fiat 1.4L engine family Chrysler world gas engine  family enhanced by Fiat Multiair  technology New fuel efficient Pentastar V6  engine family Improved engine technologies i.e.,  Multi‐Air and Pentastar   Advanced automatic transmissions Improved vehicle‐level energy  demand management

% of Worldwide volum me

75%

4‐Cyl Gas

38%
50%

•
54%
6‐Cyl Gas 6 Cyl Gas

•
37%

25%

• •
18%
8‐Cyl Gas

11% 2014E

0%

2010E

Chrysler Group LLC 2010‐14 Business Plan

November 4, 2009

14

“Our long range plan is building our future”

• Brand‐relevant focused vehicles • Designed to achieve realistic and profitable sales growth  g p g • Balanced across all vehicle segments, with exerted strengths in the 
most critical ones

• Efficiently leverages available platforms from both Chrysler and Fiat 
Groups

• Utilizes modern fuel‐efficient powertrains • Has a steady market cadence Has a steady market cadence • Executed with world‐class processes •I Invests in the future i h f
Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 15


				
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