Market Research Student Spending

Market Research Student Spending Market Research Student Spending - Colorado Market Research Services has presented some interesting information on market research student spending. Indeed, a growing area of study in the area of marketing trends is market research student spending. What has been revealed via market research student spending is the fact that students - and we speak of college students generally - spend a significantly disproportionate amount of their income on entertainment related expenses. The disposable income in the hands of younger men and women has grown significantly in recent years. In point of fact, market research student spending has revealed that students spend nearly five times the amount of money on alcohol than they do on books, school supplies and all other costs associated with college - save tuition expenses. (Of course, a significant portion of the advertising budgets for alcohol producers is spent on advertising pieces designed to attract college aged students to their products.) Market research student spending also reveals that students - male and female alike - spend a significant amount of money on clothing. Their clothing spending makes the college aged student a particular target of the clothing industry. Market research student spending also reveals that students actually are inclined to pay an excessive amount of money for cars. They spend a good deal on cars than they actually can afford when considering their overall budgets and disposable incomes. Market research student spending will continue to be a primary interest of market research companies, advertising agencies and various businesses. The college aged student will continue to be main target of advertisers the world over. No one expects this trend to alter any time in the near future. In fact, more and more advertising dollars are expected to be spent on attracting more and more people in their late teens and early twenties to buying a huge selection of consumer products. Whenever we think of college students, we get a picture of a ruffled, harried person, living in a dorm, trying to manage work and studies, always strapped for cash and dreaming of the good life. However, according to a recent Market research student spending survey conducted - a majority of the students are adults over 25, living off campus and with paid jobs. A small percentage said they get money regularly from home. As they are one of the largest groups of consumers Market research student spending survey is not one to be disregarded or taken lightly. This is a survey that is instrumental in showing the purchasing power of the students. The study conducted by Harris Interactive takes various angles, comparisons and tabulates them to get an accurate percentage. Studies are conducted twice a year and across a wide variety and cross section of students including part time and full time students, resident and non-resident students, what kind of degree they are studying for, type of school they go to etc. Market research student spending survey shows that demographically there are more women than men in the college campuses with a ratio of 8.7 million women to 6.6 million male students. The other sub divisions are 4-year degree students, 2-year degree students, part timers and full timers. With the next bit of statistics we can now understand how students seem to spend all their life partying and being on holiday. Market research student spending survey show that the students have an average of 11.3 hours of free time, with 1.7 hours of class, 1.6 hours studying, 2.6 working hours and the rest in sleeping leaving them with almost 12 hours of non stop fun. So how do they spend that time, well studies show that most of the students surf the Internet and a large percentage do so daily while most surf a few times a week. TV watching, reading magazines, listening to the radio were some of the other activities. Hanging out with friends was also a well-loved activity by many students. Shopping, is the all time favorite of any young person, students certainly have a lot of time to spend browsing through shops.