phoenix convenTion cenTer
EXpo hours: TuEsDAy, FEBruAry 16 | 3:00 PM - 6:00 PM wEDNEsDAy, FEBruAry 17 | 10:00 AM - 5:00 PM ThursDAy, FEBruAry 18 | 9:00 AM - NOON
FEBruAry 16-17-18, 2010
Tapping inTo The neW emerging markeTing mix
Many traditional marketing medias no longer reach our target consumer. Today’s and certainly tomorrow’s shoppers are looking to new technologies to gather information on products and where to buy. The internet, satellite TV, cellular communications and social community sites and blogs are the new gathering places and information super highway. Do you know how each works...its place and importance in society and how it can impact you in your marketplace? Well, you should because it is here and the future.
Where To sTay
The Wyndham hoTel
Located in the city’s vibrant core,
ATTEND ThE EmErGiNG TEChNoloGiEs CoNFErENCE AND you’ll hAVE your EyEs opENED To opporTuNiTy.
AGENDA | Tuesday, February 16, 2010
7:30-8:00 Am | CoFFEE, juiCE, soDA, wATEr – rEGisTrATioN siGN-iN 8:00 Am | GENErAl sEssioN opEN ThE FuTurE oF CoNsumEr CommuNiCATioNs: An eye-opening, visual and audio
the best of phoenix is just outside. The Wyndham hotel
has just completed a major renovation. All rooms offer upgraded SERTA plush-top
presentation of today’s emerging technologies for marketers. Forrester Research, a leading interactive marketing firm will set the stage and share an overview of the trends in consumer communications technologies.
mattresses, triple sheet
luxury linens and FREE highspeed internet access. Features two restaurants, a fitness center, heated outdoor pool and executive business center.
10:00-11:30 Am | BrEAkouTs oNE: wom... “worD oF mouTh” mArkETiNG sTrATEGiEs
A recommendation from a trusted friend or recognized influential is the number one driver of purchases and product trial. Learn how to harness the power of Word-of-Mouth Marketing for your store. We’ll share the exciting test results we’ve had at Purina Mills with WOM Marketing and how to make it work for you.
Two: VirTuAl CommuNiTiEs & CommuNiCATioNs
Today’s social networking sites are exploding...MySpace, Facebook, You Tube, Twitter, Flickr are but a few. To reach today’s and tomorrow’s customers, you must understand how to navigate and control the message on today’s social networks. They cannot be ignored and overlooked...just ask your kids. You’ll learn about each, and how you can play and win there.
11:30 Am | luNCh – CoNFErENCE luNChEoN “iN A VirTuAl worlD” 12:30-2:00 pm | BrEAkouTs rEpEAT 2:00-3:00 pm | GENErAl sEssioN ClosE DiGiTAl sTrATEGiEs: In the current economy when both retailers and consumers are tightening their belts, it’s more important than ever to understand how to balance online and offline marketing channels. * conference session topics subject to change.
Special EXPO room rate is $189.00. Cut off date for room reservations is January 21, 2010. Call (800) 996-3426 or direct at (602) 333-5000. Mention Retail Solutions EXPO.
blocks are limited!
February 16-17-18, 2010
Phoenix Convention Center
rEGisTrATioN DEADliNE | jANuAry 29, 2010
please compleTe The folloWing: Contact Name:______________________________________________________________________________________________________ Dealer Name:____________________________________________________________________________________________________ Dealer Address:___________________________________________________________________________________________________ City:__________________________________________ State:________________________________ Zip:___________________________ Phone:____________________________ Fax:_____________________________ E-mail:________________________________________
All cancellations must be in writing. No refunds will be made after January 29, 2010. Cancellations prior to January 29, 2010 will be a 100% refund. It is your responsibility to make and cancel hotel room reservations. Name (as printed on badge) Name 1 Name 2 Name 3 Name 4 TOTAL: make all checks payable To: Land O’Lakes Purina Feed Attn: Jane Smedra - EXPO P.O. Box 66812 St. Louis, MO 63166 Phone: (636) 742-6224 • Fax: (651) 234-8475 _____________________________________________________ Signature
some of The over 100 exhibiTing companies plus feed:
Action Company Activant Solutions Advanced Bedding Management (ABM) Ag2Ag Agri-Sales Associates American West America’s Country Store Andis Company Animal Health Atwood Hat Company Banixx Wound Hoof Care Behlen Country Better Animals Program Bradfield Organics Breyer Animal Creations Bridon Cordage/ Universal Cooperatives BWI Companies Cactus Ropes/Pro Equine Cashel Company Central Garden Group Central Life Sciences Central Life Sciences/Farnam Central Pet Chambers Belts Checkerboard Store Chem Tech, Ltd. CMC Steel - Southern Post Cowboy Hardware Cowboy Living Cowgirl Justice Cowgirl Tuff Company Cut Heal Animal Care Products, Inc. Dare Products, Inc. Davis Wire Corp. Del Oeste’ Sales Double H Boots DRI Duck Traders Earth Carpet ECI Advantage Equibrand Eqyss Grooming Products Exclusive/Red Flannel Fabrimetrics, Inc. Feedealer.com Forage First GameGuard Global Distribution Services Gold Crest Distributing Hamilton Animal Products HealthyCoat Heritage Trading Co. Hutchison Western Intervet Inc. Jones Seed Company JT International Justin Workwear Key Industries Kinetic Technologies
3 o EXpo & Conference o $125 o $125 o $125 o $125 o $
3 o EXpo only o $30 o $30 o $30 o $30 o $
o Check Enclosed $_______________________________
(Checks must accompany this form)
o Draft My Account (Customer #) ________________________________ ________________________________ Date
Olds Garden Seed Orgill, Inc. Outback Trading Company Painted Sky Designs Parker McCrory/Conair Corporation Pfizer Platform Powder River Premier Services Program Priefert Ranch Equipment Purina Mills Aqua Purina Mills Cattle Purina Mills Family Livestock Purina Mills Horse Purina Mills Swine Purina Mills Wild Bird Purina Mills Wildlife R.B. Rubber Products Radio Systems Corp. Red River Clothing Retail Development Showcase Rocky Brands Rubbermaid Commercial Products Safari Ltd. Schleich North America Schuld/Bushnell Show Feeds Silver Stag Silverado Business Systems Sioux Steel Company Smoky Mountain Summit Flexible Products Tarter Gate Texas AFI The Gilmour Group The Original Muck Boot Co. The Retail Computer Group Tingley Boots & Rain Suits TLC Premium Bedding Trenditions Triple Creek Tru-Test Universal Cooperatives Animal Health Urine Off by Bio-Pro Research W. Silver, Inc. Walls Industries Weaver Leather West & Company Jewelry Wild Ride Beef Jerky Winfield Solutions Wrangler Yeoman & Company 2009 Exhibitor List
Land O’Lakes Ag Business Placement Land O’Lakes Animal Milk Products Land O’Lakes Cattle Lehman Feeders LifeTime Gate Mazuri Merial Ltd. Midwest Air Technologies Miracle Corp. Motomco National Security Sales Neogen Corporation Nikon Northwest Food Products Transportation Novartis Animal Health Nutri Source Nuzzle Oklahoma Steel & Wire Co.
Anyone who wants to be around tomorrow, or who wants to be a viable retailer in their market.
Who should aTTend
An understanding of today’s emerging Marketing Mix. Details on how to harness the power of Word-Of-Mouth Advertising – the most powerful and eﬀective form of marketing. How to use the internet and digital strategies to cultivate current & future customers. DON’T LIVE IN THE PAST, STOP PRETENDING IT
WhaT you’ll geT
DOESN’T MATTER OR DOESN’T EFFECT YOU...IT DOES.