10 Website Copywriting Tips

							                              10 Website Copywriting Tips
       SEO Website Copywriting Has a Tremendous Impact on Sales and Marketing




Powerful search engine optimized (SEO) Website copywriting can have a tremendous
impact on your sales and marketing. Here are 10 Website copywriting tips to create a more
effective Website and dramatically improve the way you do business online:

1.Keyword research: This is step one of Website copywriting. There are many excellent free
and paid services online that you can use to identify what terms your target audience is
searching to find your competitors online. Targeted keyword research plus strategic SEO
Website copywriting equals better search rankings than your competition on Google and
other search engines.
2.Headline: The headline is number two on my list, but it’s number one for SEO Website
copywriting. You absolutely must include your keyword in the headline. If you don’t, it’s like
putting up a “For Sale― sign without stating what’s for sale. For instance, if you had a 20
Black Honda Accord for sale but your sign said “Car for Sale,― how much are you not
communicating?
3.Keyword placement: In addition to the headline, your primary keyword should appear in
the first one or two sentences, be sprinkled throughout the copy as much as possible without
distracting from your message, and be included towards the end of the page.
4.Homepage copy: This is where we see some of the most problems with Website
copywriting. You’ve undoubtedly seen sites with two sentences on the homepage, as well as
sites with thousands of words on the homepage. Both strategies are unsuccessful. Too little
copy doesn’t allow for keywords to be used and simply doesn’t persuade a visitor to take
action. Too much copy can dilute important keywords, and usually bores a visitor into
clicking away from the site quickly—a double whammy when you consider your Website
copywriting goal was to attract the potential customer to your site with relevant keywords
and then compel him/her to take some kind of action.
5.Persuasive copy: “Why am I here, and why do I care?― People are busy. No matter how
great your site looks (put all the bells and whistles on it if you like), if the copy isn’t engaging
they will very quickly move on to a competitor’s site. It’s that simple.
6.Bullets: This is an often overlooked aspect of Website copywriting. The search engines
pay attention to bullets because they call-out important items, so include a keyword or two in
your bullets as well. Bullets break up chunks of copy and make information easier to digest.
Since many Web users are skimmers, they may only read the bullets anyway, so make sure
you include key benefits of your products and services.
7.Customer-focused copy: “What’s in it for me?― Visitors to your Website don’t care abo
It’s the brutal truth. They care about your solutions to their problems. Your Website
copywriting needs to reflect this fact. How does your product/service benefit them? Do they
save money? Time? Get a unique product? Personal service? Give them the benefits before
the features in your Website copywriting and they’ll be more likely to take action.
8.Subheads: Are your keywords in your subheads? The search engines recognize keywords
in subheads to be more important and, like bullets, compelling subheads help break up the


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copy.
9.Strong call to action: Your Website copywriting isn’t complete without a persuasive call to
action. Whether it’s asking the visitor to contact you for more information or to purchase a
product on your site, the call to action needs to specifically state what you want them to do in
a way that reminds them of the benefits of your products/services.
10.Metadata: After you’ve completed your Website copywriting, remember to provide your
Web programmer/designer with the meta title, meta description, and keywords to include in
the code for the search engines.

There’s still one question you need to ask yourself: What do I want my Website to
accomplish? Figure that out, and you’ll know your Website copywriting strategy.

Want to learn more about Website copywriting so you can increase your exposure online,
drive more targeted traffic to your Website, and increase sales? Call 714.335.5677 or email
info@novowriting.com for your FREE Website copywriting consultation. Visit us online at
www.novowriting.com.

About Novo Writing:
Based in Long Beach, California, Novo Writing is a full-service copywriting firm specializing
in marketing. Novo helps companies get more exposure online by writing compelling copy
for search engine optimization (SEO), Web sites, SEO press releases, article marketing,
blogs, email marketing, and more. Novo brings creative thinking, persuasive writing, and
tangible results together to make businesses stand out from the crowd. The firm’s strategic
copywriting solutions help companies reach their target audience quickly and more
effectively, communicate their brand and value to the marketplace, and sell more products
and services.

Call 714.335.5677 or email info@novowriting.com for more information and a FREE
consultation. Visit Novo online at www.novowriting.com.

http://novowriting.com




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