Internet Marketing Content Plan Worksheet Purpose Target Audiences Content Inventory List content to be included in your Web site. For each content item, identify the source for the content. This may include specific documents and/or individuals within your organization who will prepare/create the content. Content Item Source/Location of Content Interaction Inventory List interactive features/forms to be included in your Web site. For each item, identify the person(s) within your organization that have information needed to create the interaction. Item Description/Contact Person Information Structure Create and attach an outline of content to be included in your Web site. Main headings in the outline should correspond to groups of content that should be available from the home page of your Web site.
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