Email Marketing Guide For Campaign Performance Management Without winning strategies, managing email marketing can be tricky. Read this whitepaper that to get insights on email marketing best practices for optimized results. The dynamics of the market change every moment, you never know when people in your target market will have a need for your service. It is a proven fact that the more number of times you reach your targets, the more probability you will have that your recipients turn into prospects and your prospects into customers. Email marketing is the most cost effective channel to reach and repeat your marketing programs. Here are some golden strategies for email campaign performance management: Obtain permission Law requires that you send emails only to those who have consented to receive your marketing messages. Don’t assume that permission is granted. But, truthfully, identify if the names on your list have actually granted you permission to email them. The process of permission will get easier for you if you consider their needs in your permission process. Make it easy for your recipients to unsubscribe from your email list whenever they want to. Segment your list Email marketing data offers a great scope of segmentation, which helps you to reach an audience who might otherwise be inaccessible. Recent researches have proved the fact that segmentation gives incredible results, so start it immediately. Refine your opt-in campaigns Review of the data that you have got and the confirmation email you are sending. In case you are not using well-structured opt-in policies, then start it before long. As your recipients will get cheesed of unwanted emails, you will see a marked decrease in response rates. Make your messages appealing Make your message stand out amongst the mass of emails getting into the inbox. If your email is in an html format, some email clients do not show images. It may happen so that your customer might read your mail without opening the image. Be it an html email or just a text email, ensure that your messages are appealing enough even without the images. Rethink Tired Campaigns Tweak your campaigns that have run for a while to sound fresh and new. Email offers a unique platform to quickly and cost-effectively change campaigns for the better, so make the best use of it. Brand affinity Your brand is key to your success. Every aspect of your email marketing campaigns needs to be in sync with the brand personality. Therefore check whether message design reflects your brand and the content is relevant to your client Compliance Go through the CAN SPAM regulations and check whether you are abiding by them. Compliance with legal regulations can spare you much trouble and increase your reputation. Test, test and test Shoot different types of text messages and html messages with different graphic elements, Examine to what your clients are best responding to. This will give you insight about your clients’ needs. Increase your open rate How many of your recipients are opening the email that you send in order to actually GET the marketing message? Factors that might influence your open rates: • Maintaining an in-house list • Using lists of reputed list vendors to reach your targets • Reach and repeat campaigns as they generate higher rates • Using names in the “From” field which has the maximum brand value • Writing an appealing subject line • Not using too many promotional words • Not shooting mails at the odd hours of the day Track your email marketing Embed hyperlinks within your emails that will take them to pages where they can reach a customized landing page or make online purchases. It allows you to track sales specifically arising from the email. You can also embed a hyperlink in your email to take the customer to a page where they fill in a form indicating interest in your offering. This allows you to distinguish customers who find you via your emails from those who find you via other means. A good email-tracking platform could give you real-time campaign status including opens, clicks, leads etc. About SalesBrowser Sales Browser is a leading provider of business and consumer lists that can be used to reach customers and potential clients. The company’s aim is to help its clients to grow customer database, keep up to date information, and create swift return on investment. With over 13 years of experience in the mailing list industry, Sales browser is addressing such needs of a large and continually growing clientele. The company provides clients with one source of business information consisting of details such as email address, job titles, phone number, fax number, postal address, besides detailed demographics such as sales, industry, and employees and sic code. With an average of one million businesses changing every month, Sales Browser’s dedicated data team is continuously refining and updating lists everyday and all records are verified to ensure 100% delivery. The company’s value services also include email appending, phone appending and campaign tracking. Call 800-547-3146 or visit www.salesbrowser.com for more information.
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