Circle of Blue Applies QlikView Technology To Visualize the Fresh Water Crisis

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					Circle of Blue Applies QlikView Technology To Visualize the Fresh Water Crisis
Online Application Illustrates New Dimensions of Increasing Water Pollution and Scarcity, Revealed to be Public’s Top Concern
Copenhagen, Denmark (PRWEB) December 14, 2009 -- Circle of Blue, a prominent international network of journalists and scientists reporting on diminishing supplies of clean fresh water, today unveiled a unique application of online visualization technology to add new dimensions of insight and understanding to an urgent global environmental and public health crisis. In collaboration with QlikView, which donated its powerful data visualization software, Circle of Blue developed vivid new details and depth to its WaterViews survey and report, which probed public attitudes about access to fresh water in 23 countries. The results of the survey, the first of its kind ever conducted globally, and the display of QlikView data visualization tools, is being showcased online during the United Nations Climate Change Conference. Circle of Blue applied QlikView’s advanced analysis and visualization capabilities to enable online visitors to fully explore the findings of the independent survey, commissioned by the U.S.-based multi-media news organization and conducted by global survey research firm GlobeScan. The survey revealed that people around the world view the fresh water crisis as the planet’s top environmental problem, greater than air pollution, depletion of natural resources, loss of habitat and climate change. The comprehensive survey of 15,000 people in 15 countries found that people around the world view water pollution as the most important facet of the fresh water crisis, and that shortages of fresh water are very close behind. Across the countries surveyed: • 93 percent say that water pollution is a very serious (72 percent) or somewhat serious (21 percent) problem. • 91 percent believe that a shortage of fresh water is a very serious (71 percent) or somewhat serious (20 percent) problem. The QlikView visualization technology deployed by Circle of Blue includes interactive maps, charts and graphs, as well as detailed findings for each of the 15 countries featured in the survey. Circle of Blue provides online visitors the capacity to compare and contrast the public opinion data in a number of new ways — country-specific, year-over year comparisons, and through a wealth of statistics about fresh water shortage, water pollution, water-related illnesses and overall water usage. QlikView’s technology enabled Circle of Blue to display and stage the findings of the global survey in ways previously unavailable to news organizations and to considerably advance the state of the art in making complex data much easier to shape and understand. “With concerns about water at a critical level of public consciousness, one of our key goals is to present actionable information in the best way possible so people can truly understand the issues,” said J. Carl Ganter, co-founder and director of Circle of Blue. "In the current era of mass data streaming and unprecedented data

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flow, we simply cannot afford to keep the realities of today’s environmental challenges locked in a static document. QlikView is helping us empower individuals with meaningful context about the decisions they make every day.” “By providing a means for interactive, relevant visualization, they are not simply delivering survey statistics, but putting the power to act in response to the water crisis into the hands of decision-making organizations and individuals worldwide,” added Anthony Deighton, senior vice president of products at QlikTech. “We’re thrilled that Circle of Blue is using QlikView to bring its important research findings and larger fresh water issues to the public.” Building on the achievements of its initial application, Circle of Blue is currently developing a mobile application that will fully leverage QlikView for the iPhone’s GPS functionality. Expected to launch in 2010, the iPhone app will automatically deliver local water information and give users the ability to run time period-based comparisons of key statistics, such as quality, usage, and availability. About Circle of Blue: Circle of Blue is the international network of leading journalists, scientists and communications design experts that reports and presents the information necessary to respond to the global freshwater crisis. It is a nonprofit affiliate of the internationally recognized water, climate and policy think tank, the Pacific Institute. Circle of Blue publishes WaterNews, the daily go-to source for global water news and data. It is also the co-founder of the global initiative, Designing Water’s Future, which emerged from a World Economic Forum session led by Circle of Blue and Collins: Transformative Design. For more information, please visit www.circleofblue/org/waternews. About QlikTech: QlikTech is the world’s fastest-growing business intelligence (BI) company. Its flagship QlikView product delivers instant business answers, enabling users to easily explore their data without limits. Unlike traditional BI, QlikView delivers immediate value with payback measured in days or weeks rather than months, years, or not at all. It is the only BI offering that can be deployed on premise, in the cloud, or on a laptop or mobile device—from a single user to the largest global enterprise. Through QlikView’s disruptive, in-memory associative approach, business users have experienced unprecedented success and satisfaction, backed by its unique 30-day money-back guarantee. QlikTech has more than 12,000 customers in 95 countries and over 800 partners worldwide. For more information, please visit www.qlikview.com. QlikTech and QlikView are trademarks or registered trademarks of QlikTech International AB. Other company names, product names and company logos mentioned herein are the trademarks, or registered trademarks of their respective owners. ###
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Contact Information Peter Gau 212-468-3068

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