Docstoc

Microsoft PowerPoint - 07 SAS BT

Document Sample
Microsoft PowerPoint - 07 SAS BT Powered By Docstoc
					Partnership Opportunity
SAS Championship presented by Forbes September 17 – 23, 2007

Tom Jenkins, 2006 Champion

TOURNAMENT FACTS
• • • • • • • • • WHO: WHAT: WHEN: WHERE: WHY: 78 Champions Tour Professionals Official Champions Tour Event September 17 – 23, 2007 Prestonwood Country Club, Cary, NC Tournament proceeds benefit area educational organizations through the Triangle Community Foundation HOW: 54 holes, stroke play, Friday – Sunday The Golf Channel, Live Coverage PURSE: $2,000,000 PATRONS: 2006 - 42,000 (according to TOUR estimates) 2005 – 68,000 (according to TOUR estimates) CHAMPIONS: 2006 – Tom Jenkins 2005 – Hale Irwin 2004 – Craig Stadler 2003 – D.A. Weibring 2001 & 2002 – Bruce Lietzke

Hale Irwin, 2005 Champion & World Golf Hall of Fame Member

CHAMPIONS TOUR
• • 27th Year
– 29 events with prize money over $54 million

Charles Schwab Cup - $1 million First Prize
– Season-long, points-based competition, rewarding excellence and consistency – In 2006, Jay Haas won the Charles Schwab Cup by 20 points over Loren Roberts

• •

Get Inside The Game
– Fan features provide “inside the ropes” platform for players, fans and sponsors to interact

Giving Back – The Heart of the PGA TOUR
– All three Tours (PGA TOUR, Champions Tour & Nationwide Tour) have donated a total of over $1 Billion since the TOUR’s inception

Jay Haas, 2006 Charles Schwab Cup Champion

SAS CHAMPIONSHIP
• 7th Annual
– Excellent annual growth in attendance and community participation

•

One of the Top Fields of the Year
– Past players include Arnold Palmer, Gary Player, Lee Trevino, Tom Watson, Fuzzy Zoeller, Tom Kite, Hale Irwin, and Craig Stadler

• • •

$2.0 million Purse – Champion’s Share $300,000
– One of the largest purses on Champions Tour, outside the Majors

The Golf Channel
– Live coverage, Friday, Saturday and Sunday

Diverse, Week-long Event Calendar
– Pro-Ams, Special Events, and Championship Competition

Craig Stadler, 2004 Champion

CHARITY
• Triangle Community Foundation
– TCF is the host organization for the SAS Championship, donating net proceeds to area charities TCF is a careful steward of more than 550 donorinspired funds with the mission to expand private philanthropy Tournament’s signature project With Tournament proceeds, CISWC has built the SAS Community Learning Center in Kentwood The Center is a gathering place for children to access tools needed to supplement their education

–

•

Communities In Schools of Wake County
– – –

•

CISWC recognized as ‘2003 Charity of the Year’ by the Champions Tour

Raymond Floyd, World Golf Hall of Fame Member

TOURNAMENT SCHEDULE
Monday, September 17 • Prestonwood Pro-Am – Day 1 • Champions Tour Practice Tuesday, September 18 • Carolina Hurricanes Day • Prestonwood Pro-Am – Day 2 • Champions Tour Practice • Sports Council Tee-Off Luncheon • Skins Game • Short Game Clinic • Youth Clinic • Tournament Reception Wednesday, September 19 • SAS Pro-Am – Day 1 • Grand Champions Pro-Am Thursday, September 20 • SAS Pro-Am – Day 2 • SAS Pro-Am Awards Reception Friday, September 21 • WakeMed Cary Hospital Health Day • 1st Round Championship Play • 1 – 3 p.m. The Golf Channel Saturday, September 22 • News & Observer Family Day • 2nd Round Championship Play • 1 – 3 p.m. The Golf Channel Sunday, September 23 • Bank of America Day • Final Round Championship Play • 1 – 3 p.m. The Golf Channel

Nick Price, World Golf Hall of Fame Member & 2007 Rookie

EXECUTIVE ENTERTAINMENT
• • • Rub elbows with the game’s legends A Pro-Am is an unbeatable way to impress with a day that will be remembered forever Each Pro-Am Participant receives:
– Official Pro-Am Gift Package – Invitation to the Tournament Reception on Tuesday – Money Clip Credential and Guest Credential – Awards Banquet

•

Entertainment Opportunities:
– Prestonwood Pro-Am (Mon./Tues.) – SAS Pro-Am (Weds./Thurs.)

Fuzzy Zoeller, Two-Time Major Champion

CORPORATE HOSPITALITY
• • Put your company on the green This high-prestige environment is uniquely suited for the client who wants to watch the action from the best vantage point – a bird’s eye view of the pivotal 18th Green Hospitality Opportunities:
– 18th Green Suite
• Private, two-story, climate controlled deluxe suite • Sold Out

•

– Champions Club
• Semi-private, two-story, climate controlled deluxe suite

– Tent
• Private structure, built to suit

– 17th Green Skybox – Eagles’ Nest
• Open air, tiered seating

Lee Trevino, World Golf Hall of Fame Member

ENTITLEMENT PROGRAMS
• • • • Own a part of the excitement Entitlement Programs provide unique promotional opportunities, in addition to providing an experiential marketing encounter with the thousands of patrons Each Entitlement Program will be custom tailored, including brand exposure through signage and full integration with the Tournament’s overall Marketing and Promotional Plan Entitlement Opportunities:
– Special Events:
• Skins Game, Walking Clinic, Youth Clinic, and Short Game Clinic

– Promotional Events:
• Giveaway Items to Patrons on Competition Days • Friday, Saturday and Sunday

– Experience:
• Pavilion, Putting Green, and Driving Range

– Signage:
• Caddie Bibs and Quiet Paddles

Scott Hoch, Raleigh Native & 11-Time PGA TOUR Champion

BRAND EXPOSURE
• • • Go for the pin Build brand awareness within upscale demographic audience Brand Exposure Opportunities:
– Exhibition Space
• Exhibit Tent in the extremely high traffic area near the Putting Green and the Main Tournament Entrance

– Hole Sponsorship
• Corporate logo placed on Tee Sign and on Hole Description in Spectator Guide, adjacent to your Spectator Guide Ad

– Advertising
• Spectator Guide
– – – Official Tournament Publication, includes hole-by-hole analysis of the Championship 18 at Prestonwood Includes foldout map Daily schedule of tee times

• Pairings Sheet

Tom Kite, World Golf HoF Member & Course Record Holder (61)

CONTACT INFORMATION
• Tournament Director – Jeff Kleiber
– – jeff.kleiber@octagon.com (919) 531-0240 paul.campion@octagon.com (919) 531-0200 mark.francois@octagon.com (919) 531-0338 caroline.taylor@octagon.com (919)531-1829 david.shoemaker@octagon.com (919) 531-0400

•

Sales Director – Paul Campion
– –

•

Marketing & Communications Manager – Mark Francois
– –

•

Tournament Coordinator – Caroline Taylor
– –

•

Operations Coordinator – David Shoemaker
– –

Curtis Strange, Two-Time U.S. Open Champion


				
DOCUMENT INFO