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Adding Value to Your Business in 2010

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					Ad Metrix: Adding Value to Your Business in 2010

Presented by: Ciaran O’Sullivan cosullivan@comscore.com

Introduction – What is Ad Metrix?

Allows advertisers, agencies and publishers to quantify and evaluate the overall display advertising landscape

Ad Metrix reports on 12,000+ advertisers (September 2009)
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Introduction – How does it work?
Leverages our panel to track display ads as they’re delivered to actual people – not spiders.

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Introduction - Ad Metrix vs. current solutions
General Facts
Key Competitors UK Data # Reportable Publisher Entities (UK) Ad Measurement Methodology Yes 250-300 Spider

Ad Metrix
Yes 1,100+ Panel

Data Frequency

Daily - Quarterly

Monthly

Reporting Measures
Key Competitors

Ad Metrix
Yes
Yes Yes Yes Yes Yes Yes Yes

Display Ad Views
Ad Clutter Share of Ads (Adv / Pub) Exposed UVs Advertising Reach % Average Frequency GRP Publisher Demos

Yes
Yes/No Yes/No No No No No No

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Introduction - What counts as an Ad View?

What is counted
Impressions reflect display ads, including rich media, that:
 are fully loaded into a browser  are used within an http environment  meet standard IAB ad sizes and/or are served from a known ad server

And what isn’t
The Display Ad View Metric does not reflect:
 text, video or search impressions (these are tracked in other comScore services)  potential or undelivered inventory

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Ad Metrix – Today’s Agenda
•Who is advertising in your sector? •How much? •Reach? •What are the creatives? •Where are they advertising? •What are the results?

•Who is advertising on Publisher sites? •How many ads are being served on publisher sites? •What is the Ad Clutter and Ad exposure to their audience? •Future enhancements •A quick recap •Goals for today •Q&A
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Ad Metrix

Who is advertising within your vertical?

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Ad Metrix

Who is advertising within your vertical down to product level? How much are they advertising?

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Ad Metrix

Who is advertising within your vertical down to product level? How much are they advertising? How many UV’s are they reaching and how often?

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Ad Metrix

What are they advertising and what does the creative look like?

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Ad Metrix
1,708,296,000 Telefonica O2 pi’s served in September
1st 4.5% 2nd 3.7% 3rd 3.5%

Sept 7th – Sept 13th Size 160x600 Duration: 7 days

Sept 21st – Sept 27th Size 160X600 Duration: 7 days

Sept 14th – Sept 20th Size: 160X600 Duration: 7 days
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Ad Metrix

Where are they advertising?

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Ad Metrix

Where are they advertising? How are they apportioning the campaign?

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Ad Metrix

Where are they advertising? How are they apportioning the campaign?

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Ad Metrix

Where are they advertising? How are they apportioning the campaign? What are the results?

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Ad Metrix

Who is advertising on the publishers sites? Competitive analysis Campaign success

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Ad Metrix

How many ads are being served on publisher sites?

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Ad Metrix

How many ads are being served on publisher sites? What is the Ad Clutter and Ad Exposure to their audience? Who is being exposed to the ads?

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Ad Metrix

What are demographics of those exposed to Display Ads?

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Ad Metrix

Integrates with Media Metrix

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Ad Metrix: Future Enhancements
European Launch Plans:

 United Kingdom, France, Germany – available now
 Additional countries to follow in 2010

2010 Enhancements

 In depth creative summary report  View by particular ad format (e.g. PointRoll)

 Thumbnail scrolling of creative for easier navigation
 View aggregate advertiser spend & impressions across months, quarters & year  Trend advertiser spend & impressions across a defined date range

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Ad Metrix – A quick recap
Competitive analysis – Campaign intelligence – Sales leads – Media buying & planning strategies – Creative analysis – Policing your campaigns

Ad Metrix
provides the answers to the

Who? What? When? Where? & How’s?
Of the online advertising landscape

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Ad Metrix – Goals from today

• Register your interest today for your attendee discounted rate • Tell me what you else you would like to see? This tool is designed
around you

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• Let me know if you would like to know more about our other
services?

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Ad Metrix

For more information on Ad Metrix and Ad Metrix Mobile:
Ciaran O’Sullivan Sales Manger comScore Europe T +44 (0)20 7099 1788 M +44 (0)782 477 5435 email cosullivan@comscore.com

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Description: Adding Value to Your Business in 2010 Ad Metrix Comscore Presentation