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<h1>The newsroom of Alaska's future? - With a new owner’s investment, an online Alaska newsmagazine gets ambitious</h1> <div><h3></h3></div> <p class="credits"> By Brendan Joel Kelley<br> Published on Wednesday, September 23, 2009 5:38 PM AKDT </p> <br /> <div class="social_links" align="center"> <div class="social_links"> <A HREF="http://www.anchoragepress.com/articles/2009/09/23/news/doc4abaa258b 8609058335461.prt" target="printable">Print this story</A> <a href="http://www.anchoragepress.com/articles/2009/09/23/news/doc4abaa258b 8609058335461.eml" target="emailafriend">Email this story</a> <a href="#comment">Post A Comment</a> <script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=bb369d3c-3b844310-aece-e060c4a7e1fc&type=website&embeds=true"></script> </div><br /> </div> <br /> <div class="post"> Colored neon and plastic signs for an aircraft maintenance service and a pilot lounge decorate the windows and facade of a building on Merrill Field Road. And indeed, inside the building there’s a cavernous hangar where a Cessna 206 Turbo is parked, next to offices where, according to the occupants, the future of Alaska journalism is taking shape.<BR /><BR />The Cessna—on amphibious floats during the summer and wheel-skis during the winter—belongs to Alice Rogoff Rubenstein, the wife of Carlyle Group founder and gazillionaire David Rubenstein. Rogoff is the new publisher and majority owner of <a href="http://AlaskaDispatch.com">AlaskaDispatch.com</a>, an online newsmagazine launched last August by <em>Press</em> veterans Tony Hopfinger and his wife Amanda Coyne. Since Rogoff bought in, the <em>Dispatch</em> has established a genuine office (adjacent to the hangar), and hired star reporters from traditional media outlets—most notably Jill Burke from KTUU and Rena Delbridge from the <em>Fairbanks News-Miner</em>—as well as Maia Nolan, who’s covered arts for the <em>Anchorage Daily News</em> (and penned a recent <em>Press</em> cover story about Sarah Palin and the internet), Josh Saul, who’s worked for <em>Portfolio</em> and the <em>New York Post</em>, and Craig Medred, the grizzled outdoor writer who recently took a buyout from the <em>Anchorage Daily News</em>.<BR /><BR />Former Governor Sarah Palin was launched into the national spotlight via her vice-presidential run not long after Hopfinger and Coyne launched
the <em>Dispatch</em>, and the pair plugged away at getting Alaskans to contribute pieces to the site—some 125 in total. But with Rogoff’s buy-in and commitment to exposing the entire state of Alaska, particularly the rural components, to the world, the <em>Dispatch</em> is at a pivotal point, and its owners and employees believe they’re building a new model—an Alaska-specific model—that will change the face of journalism in the state. <table align="right" width="300"><tr><td> <div class="multimedia"> <div class="slideshow-block"> </div><!-- pic / slideshow--> <br> <script type="text/javascript"> <!-aCampaigns = new Array(); aCampaigns[1652] = 100; aAds = new Array(); nAdsysTime = new Date().getTime()/1000; document.usePlayer = 1; if ((nAdsysTime >= 1219208400) && (nAdsysTime <= 1534827599)) { aAd = new Array('+bigad', '143824-1249447196', 'js'); aAd[7] = 1; aAd[8] = 0; aAd[9] = 1652; aAd[10] = 0; aAd[11] = 0; aAds[aAds.length] = aAd; } if ((nAdsysTime >= 1249362000) && (nAdsysTime <= 1564981199)) { aAd = new Array('+bigad', '197773-1249428655', 'js'); aAd[7] = 10; aAd[8] = 0; aAd[9] = 1652; aAd[10] = 0; aAd[11] = 0; aAds[aAds.length] = aAd; } if ((nAdsysTime >= 1254459600) && (nAdsysTime <= 1262325599)) { aAd = new Array('+bigad', '205095-1254871098', 'swf'); aAd[3] = '300'; aAd[4] = '250'; aAd[5] = new Array(); aAd[5][0] = 'https%3A%2F%2Fwww.cu1.org%2F'; aAd[6] = '%2Bbigad'; aAd[7] = 10; aAd[8] = 0; aAd[9] = 1652; aAd[10] = 0; aAd[11] = 0; aAds[aAds.length] = aAd;
} if ((nAdsysTime >= 1254459600) && (nAdsysTime <= 1267509599)) { aAd = new Array('+bigad', '205096-1254530549', 'gif'); aAd[3] = 'http://midnightsunbrewing.com/'; aAd[4] = '1'; aAd[6] = '1'; aAd[7] = 10; aAd[8] = 0; aAd[9] = 1652; aAd[10] = 0; aAd[11] = 0; aAds[aAds.length] = aAd; } if ((nAdsysTime >= 1256274000) && (nAdsysTime <= 1261115999)) { aAd = new Array('+bigad', '207432-1257986353', 'js'); aAd[7] = 10; aAd[8] = 0; aAd[9] = 1652; aAd[10] = 0; aAd[11] = 0; aAds[aAds.length] = aAd; } if ((nAdsysTime >= 1258092000) && (nAdsysTime <= 1573711199)) { aAd = new Array('+bigad', '209845-1258151595', 'swf'); aAd[3] = '300'; aAd[4] = '250'; aAd[5] = new Array(); aAd[5][0] = 'http%3A%2F%2Fwww.anchoragedowntown.org%2Fcategory%2Fevents%2Fwinterevents'; aAd[6] = '%2Bbigad'; aAd[7] = 10; aAd[8] = 0; aAd[9] = 1652; aAd[10] = 0; aAd[11] = 0; aAds[aAds.length] = aAd; } adsys_displayAd('http://adsys.townnews.com', 'anchoragepress.com', aAds, aCampaigns); // --> </script> </div><!-- multimedia --> </td></tr></table> Rogoff has a history in the business side of journalism, and, she says, a life-long obsession with the 49th state. She was once assistant to <em>Washington Post</em> publisher Donald Graham, and went on to be chief financial officer of <em>U.S. News and World Report</em> for a dozen years.<BR /><BR />Though she says she’s been infatuated by our state for a long time—“I’d been meaning to come my whole life,” she says—she first visited here in 2001. Then in March of 2002, some pilot friends of hers invited her up to fly along the
Iditarod trail. When they arrived in Nome, a “magnificent” high-pressure system allowed them to continue to Little Diomede Island—where they landed on the sea ice—and on to Shishmaref, where she first encountered the Alaska Native whalebone and ivory carving that are the residents’ specialty.<BR /><BR />An infatuation with Native art followed, Rogoff became a co-founder of the Alaska Native Arts Foundation the same year. The trip to Shishmaref was, in her words, “what really opened my eyes to the extraordinary skills and talents of people who live in those places, and don’t have access to a market, so the American way wasn’t working for them in terms of economic development.”<BR /><BR />Through the Alaska Native Arts Foundation, Rogoff also became involved in the Alaska Manufacturing Extension Partnership, which assists small manufacturers and rural Alaskans in expanding to new markets. She was also instrumental in establishing the Alaska House in New York City, which serves as both a gallery for Alaska Native art and a sort of cultural embassy for East Coast-ers to experience our far-flung state.<BR /><BR />According to a 2003 profile in the <em>Washington Post</em>, Rogoff’s husband, David Rubenstein, travels some 300 days a year as the public face of the Carlyle Group, one of the biggest private investment firms in the world (and one much maligned by conspiracy theorists for its political and defense contracting connections). So Rogoff decided to move to Alaska permanently. She wanted to become a pilot, “and I didn’t want to fly where the skies are so crowded.”<BR /><BR />Alaska media—particularly Hopfinger and Coyne’s coverage of the corruption scandals involving Bill Allen and Senator Ted Stevens—immediately fascinated Rogoff. “I read every word that was written,” she says. “I even remember telling some journalist friends of mine back East to start following the <em>Dispatch</em> if they wanted to understand the Alaskan point of view on what was happening, because I thought it was so well done, well sourced, well documented. I knew about them before I knew them.”<BR /><BR />Rogoff had been working to develop an outlet called Alaska Native Media, a website with village residents blogging—with an editor; “a cut above” blogging, Rogoff says—and presenting a view of Alaska that went beyond the state’s urban centers.<BR /><BR />Then a mutual friend introduced Rogoff to Hopfinger.<BR /><BR />“Our visions were aligned,” Hopfinger says. And the timing of Rogoff’s arrival on the journalism scene was fortuitous: Newspaper journalism in this state has suffered as a result of layoffs, particularly at the <em>Anchorage Daily News</em>. “There’s just not anyone who’s making that kind of investment in journalism in this state,” Hopfinger continues. “There’s no one coming along saying, livable wages, health care, and we’re gonna do it online only. [Rogoff’s investment] gave us the horsepower to carry out what we wanted to do in the first place.”<BR /><BR />Hopfinger and Coyne had juggled their day jobs—he as a Bloomberg correspondent, she as a professor at Alaska Pacific University, both of them prolific freelancers—along with running the <em>Dispatch</em>. Soliciting contributions was a considerably more difficult proposition without the capital to pay journalists. But that all changed with Rogoff’s majority purchase of the <em>Dispatch</em>.<BR /><BR />One longtime observer and participant in Alaska journalism, who wished to remain anonymous, notes there hasn’t been any significant capital
pumped into journalism since the newspaper wars between the <em>Anchorage Daily News</em> and the <em>Anchorage Times</em> in the late 1980s.<BR /><BR />“Everyone’s becoming more localized in their areas of coverage,” Hopfinger says. “Less traveling, less telling stories in other parts of the state; the true Alaska stories. That’s what I came up here for ten years ago—<em>ADN</em> had <em>We Alaskans</em>, I wanted to write for them; they killed that off a year after I got here.”<BR /><BR />“It turned out to be remarkably congruent,” Rogoff says of her vision for Alaska Native Media and Hopfinger’s vision for <a href="http://AlaskaDispatch.com">AlaskaDispatch.com</a>. “Once we started talking it just became so clear that it would be the right thing to do; it was just a matter of formalizing it after that.”<BR /><BR />Once it was formalized, the operation moved from Hopfinger and Coyne’s home office to the Merrill Field complex where Rogoff already had her Cessna hangared. Then the hiring began. Longtime KTUU reporter and weekend anchor Jill Burke was lured away from the television gig. And Rena Delbridge, who’d covered resources as well as state government and the legislative session in Juneau for the <em>Fairbanks News-Miner</em> since she started there in June 2008, moved down to the big city.<BR /><BR />“I wasn’t looking to make a move,” Delbridge says. “The <em>News-Miner</em>’s an amazing place to work. But when Tony contacted me about this new endeavor it was irresistible—a sense that you could be building something new and needed from the ground up and have the chance to explore topics important to people in Alaska beyond the headline of the day.”<BR /><BR />The <em>Dispatch</em> has also enlisted Craig Medred as a contributor, who left the <em>Daily News</em> after more than a quarter-century recently. “[News] is transitioning to electronic media whether we like it or not,” he says. “I started in radio; to some degree going online is radio with words—a real time forum. On the other hand, it’s better than newspapers for long form. It’s a mix of both worlds, the real time adventure of radio, and there are a lot of stories that need a lot more detail than you have room for in a newspaper.”<BR /><BR /><a href="http://AlaskaDispatch.com">AlaskaDispatch.com</a> may be the most ambitious and well-funded of the bunch, but several other media types have delved into the online world as well. There’s the <em>Alaska Standard</em>, conservative talk radio host Dan Fagan’s multicontributor blog, which presents mostly opinion. And then there’s <a href="http://AnchorageDailyPlanet.com">AnchorageDailyPlanet.com</a>, a brand new site launched by advertising mogul and talk radio host Mike Porcaro, with <em>Anchorage Times</em> veteran Paul Jenkins at the editorial helm. Although compared to the <em>Dispatch</em>, the <em>Daily Planet</em> is in an embryonic stage, it’s the closest to approximate an online newspaper model.<BR /><BR />“I’m in the advertising business, and part of what I see, unfortunately, is the collapse of the newspaper business,” Porcaro says. “I think newspapers are extremely vital for our society—the more newspapers the better; I’d love it if we had 12 up here. But I kept thinking, well, maybe there’s a niche that’s going to be unfilled. <em>ADN</em> is doing as good a job as they possibly can do, but I thought, ‘let’s see what we can do.’”<BR /><BR />Porcaro’s hired a couple of young journalists, Jeremiah Scoby and
Kirsten Adams, as reporters, and Jenkins provides the commentary, with his trademark libertarian/conservative bent. “The philosophy that I have is pretty simple,” Porcaro says. “The news is the news, everything else is everything else. The news should be as pristine and unblemished by human beings as possible. I realize we all do come with biases and preconceived ideas, but I want the news to be straight; just say what happened. On the opinion side, our opinions tend to be more conservative than the <em>Daily News</em>, but it doesn’t mean we’re right and they’re wrong. In writing the opinions, what we’re trying to do is foster some thought, rather than attack the other side.”<BR /><BR />As Senator Ben Cardin (D-Maryland) introduced a bill this week to bail out newspapers by making restructuring them into 501(c)(3) nonprofits, Jenkins went on the attack, asking “Why in the world would anybody with an IQ larger than the number of teeth in their head want government involved in bailing out newspapers? Do we really need new propaganda arms?”<BR /><BR />The <em>Alaska Dispatch</em> culls style points from <a href="http://TheDailyBeast.com">TheDailyBeast.com</a> and <a href="http://Slate.com">Slate.com</a>, with a long vertical stripe down the middle, called “Alaska Beat,” a creation that seems like a meld of the <em>Daily News</em>’s “Alaska Newsreader” and the <em>Daily Beast</em>’s “Cheat Sheet”—a collection of links to Alaska-centric stories from across the web, updated every morning.<BR /><BR />On the left is a collection of recent features and blog posts, with tags like “Rural Alaska,” “Outdoors,” “Energy,” “Dining,” etc. The Dispatch also has several stand-alone blogs: “Talk of the Tundra,” described as “commentary and opinion from all around Alaska”; “Palin Watch,” which is self-explanatory (and a sure bet for bursts of hits); “The Outpost,” which is “musings and news by staff and friends of <em>Alaska Dispatch</em>”; and “Bush Pilot,” perhaps the only blog devoted to Alaska’s adventurous, unorthodox piloting community.<BR /><BR />“People are interested [in the site] beyond just Alaska,” Hopfinger says. “So we see our audience as not only here in Alaska, but all around the world; anyone that’s interested in the Arctic or Alaska, they’ll come to our site. We’re focused on rural Alaska, and the politics of the state. Our site will just scream Alaska for the most part. And maybe you can affect change by Alaskans telling the story of Alaska to people back in D.C. or New York or wherever.”<BR /><BR />The <em>Dispatch</em>—particularly in its new, expanded, staffed incarnation—has yet to prove it will meet its mission, but it does have elements working in its favor. Rogoff didn’t just make an investment in the outlet; she’s its publisher. “We’re fortunate to have an owner who can sustain this while we get on our feet,” Hopfinger says. “And we feel very much so that it can be profitable. There’s money out there; people are spending it already. The difference is, we don’t need a printing press, we don’t have a bunch of delivery vans; we use our computers, our video cameras and whatever and just do the stories. And we don’t need to make a profit—if we make one dollar, cool, we’ll put it on the wall, and the rest of the money goes back into the operation.”<BR /><BR /><em><a href="mailto:bjk@anchoragepress.com">bjk@anchoragepress.com</a></em>
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<div id="comments" class="section"> <h2><span>Comments</span></h2> <div class="inner"> <span class="simpleblog-count">5 comment(s)</span><br /><br /> <ul class="comments"> <a name="blogcomments"></a><div class="simpleblogresults"><div class="simpleblog-comment-1"> <a name="dfe7d78f0e028ef2c89adcae295f761c"></a><p><span class="simpleblog-name">Memory Hole</span> wrote on <span class="simpleblog-date">Oct 6, 2009 5:34 AM:</span><div class="simpleblog-response">" BJK dismisses her husbands' Carlisle Group money.<br /><br />In fact, this reads like a job application by BJK.<br /><br />Is it her money or her husband's ill-gotten gains from selling arms to third world dictators ? <br /><br />Also, BJK totally, and I mean TOTALLY missed Rubenstien's role in the baling out of some Alaska Native Corporations back in the 1980's. <br /><br />If I recall, Rubenstien made some pretty good coin over swapping some Native
Corporation debt in exchange for a corporate bailout with some pretty nice tax write offs. "</div><br /></p> </div> <div class="simpleblog-comment-2"> <a name="15b9463bda5924a85dc06046e1c85944"></a><p><span class="simpleblog-name">poonchkie</span> wrote on <span class="simpleblog-date">Sep 28, 2009 8:21 PM:</span><div class="simpleblog-response">" With the radio and television reporting being reduced to Fox appealing to the lunatic-fringe and MSNBC leaning way left, it's no wonder that so called News has been reduced to the internet.<br /> <br /> If the Dispatch is a truly balanced outlet free of lunatic ramblings or pushing anything but diverse opinions and the truth, I will read it and even participate. But if it caves to hyperbole and blatant untruths, I'll be one less reader. "</div><br /></p> </div> <div class="simpleblog-comment-1"> <a name="f48cf11cd9cb11acae171148a5f4a859"></a><p><span class="simpleblog-name">Kodiak</span> wrote on <span class="simpleblogdate">Sep 25, 2009 4:44 PM:</span><div class="simpleblog-response">" Rogoff and Rubenstein investing in Alaska<br /><br />http://www.youtube.com/watch?v=EFYAG7wEo6Q "</div><br /></p> </div> <div class="simpleblog-comment-2"> <a name="70651c19757fe1b2526523ef34a93975"></a><p><span class="simpleblog-name">Nome</span> wrote on <span class="simpleblogdate">Sep 24, 2009 3:08 PM:</span><div class="simpleblog-response">" And the Rubensteins continue their steady and calculated strategy to take Alaska and its precious resources, including its indigenous population. "</div><br /></p> </div> <div class="simpleblog-comment-1"> <a name="bd20ee59b43d822606f4df6a4ff95c40"></a><p><span class="simpleblog-name">Casey</span> wrote on <span class="simpleblogdate">Sep 23, 2009 8:38 PM:</span><div class="simpleblog-response">" I'm curious: Is Rogoff's money -- what she invested in Alaska Dispatch -separate from her husband's? Is that why we shouldn't also consider him as an owner/publisher? "</div><br /></p> </div> </div> </ul> </div><!-- inner --> </div><!-- comments -->
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