India's private radio broadcasting industry exhibits a strong growth potential

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					India's private radio broadcasting industry exhibits a strong growth potential Bharatbook.com added a new report on "FM Radio Broadcasting Industry - India" covering the Indian Radio Industry. The report is part of the Media and Entertainment Industry series. FM Radio Broadcasting Industry – India report ( http://www.bharatbook.com/detail.asp?id=127953&rt=FM-RadioBroadcasting-Industry-India.html ) shows that radio broadcasting revenues are growing at 29% per annum. Growth in this sector is being propelled by increasing radio listener base, favourable demographics, opportunities in Phase III expansion, political advertising, increasing advertising by small local brands and introduction of new performance measurement tool. The report begins with privatization of radio. The market overview section gives a quick overview of the market with estimated advertising revenues and share, and profile of advertisers on radio. The drivers and challenges explain the factors influencing growth of the industry including increasing radio listener base, opportunities in phase iii expansion, increasing advertising by small local brands, favourable demographics, political advertising and introduction of new performance measurement tool. The key challenges identified include royalty, lack of content differentiation, government regulations and bargaining tactics used by advertisers. The report also highlights the current market trends namely emergence of visual radio, satellite radio, community radio, internet radio, sales alliances and players going niche. The report identifies the current market trends including emergence of visual radio, satellite radio, community radio, internet radio, sales alliances and players going niche. The competitive landscape profiles the major players in this sector in terms of business description, number of FM stations and FM frequencies of each player. The report also provides details key developments in this sector. The competitive landscape profiles the major players in this sector including their business description, number of FM stations and FM frequencies of each player. The report also provides the key developments in this sector.   To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/detail.asp?id=127953&rt=FMRadio-Broadcasting-Industry-India.html Or Contact us at : Bharat Book Bureau Tel: +91 22 27578668 Fax: +91 22 27579131 Email: info@bharatbook.com Website: www.bharatbook.com Blog: http://bharatbookresearch.blogspot.com Follow us on twitter: http://twitter.com/3bbharatbook India,Radio,FM,Entertainment,boradcast,Demand forecast,market,research,report,market forecast,market share,market growth,market leaders,market report,market research   Bharat Book Bureau facilitates companies to take the lead of their industry with best practice business strategies and intelligence, through a unique combination of published reports, databases, country reports, company profiles and customized research services. Bharat Book Bureau provides strategic information tools to the executives, business analysts, and knowledge managers that will help them to probe into and support critical, timely business decisions and strategies.


				
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posted:12/12/2009
language:English
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