The Italian Official Gazette published on April 15th the by jf89fjkwkw0oik


									                   INTERNATIONAL MARKET INSIGHT

Redevelopment of the ex Industrial Area of Bagnoli
Tourism and Culture seem to be the password for the future of the former Naples steel
mill site. Requalification by developing a network of economic activities, such as a
tourist port, research centers, laboratories for handicraft and high-tech products, shops,
hotels, conference and service infrastructure and creation of a large public park.

Bagnoli Futura S.p.a, the company established to plan and carry out urban
transformation operations, will shortly publish several announcements to bid to rebuild
the part of the ex Bagnoli Industrial Site that it owns.

In 1986 the Bagnoli Industrial Area was declared a potential ecological hazard. Ten years
later, in 1996, the first redevelopment plan was drafted. In 2000, 75 million euros (about
USD 90,000,000) in public funds were granted for land reclamation. As a great
opportunity to stimulate Naples’ economic and social progress, the Bagnoli issue has
stirred up the interest of the private sector, who hope to play an active role not only in the
reclamation activities, but in future projects as well.

Opportunities for US companies operating in requalification of abandoned industrial
areas are abundant. Grants are available to US companies that partner will local firms or
that have a subsidiary in Europe. Bagnoli Futura’s plans (see,
currently divide the Bagnoli project area into 9 “Theme Areas”.

   •   Theme Area # 1 – Urban Park and Beach: a large urban park of about 120
       hectares, with a combination of natural and historical areas, with 16 of the most
       significant steel mill buildings and structures being preserved and upgraded as
       examples of “industrial archaeology;” about 33 hectares of beach are to be
       reclaimed; and a port channel excavated.

   •   Theme Area # 2 – Coroglio – Bagnoli: tourist, hospitality and congress/
       convention facilities, commercial pleasure boating, other activities and a
       residential area. Basically, a seaside town with hotels, luxury residences,
       conference and sports facilities, and areas for other leisure activities.

   •   Theme Area # 3 – Cavalleggeri: residences, production units, commercial units,
       university activities, various services, with special attention to open-air sports,
       integrated with the existing school structure in the neighbouring residential area
       of Cavalleggeri.

   •   Theme Area # 4 – Cocchia: facilities for providing services and specific
       structures for research.

   •   Theme Area # 5 – Diocleziano – Campegna: residences, production units, and
       commercial units specifically aimed to suround the new Cumana station (one of
       Naples’s subway lines).

   •   Theme Area # 6 – State Railway Workshops: activities for providing services.

   •   Theme Area # 7 – Existing Residences: this area will retain its existing
       residential nature.

   •   Theme Area # 8 – Arsenale: training equipment, which is also to be integrated
       with the existing school system for the adjacent areas.

   •   Theme Area # 9 – Sports Center: a real Sports Center of about 42 hectares for
       open-air sports; also includes a possible campsite covering a maximum of 3

For now Bagnoli Futura’s shares are divided as follows: Municipality of Naples - 90%,
Campania Regional Council - 7.5% and Province of Naples - 2.5%. The aim is to
establish a public /private company. The major shareholder is seeking international

Harbin N. 1 Construction Engineering Corporation, one of the biggest Chinese
companies, recently met with Bagnoli Futura’s President and expressed its interest in this
project. It is willing to buy Bagnoli Futura’s shares and to participate in the development
of the projects.

Interested US firms should contact Albina Parente, Commercial Service, American
Consulate General Naples, phone: 011-39-081-583-8206; fax: 011-39-7611592., e-mail:

This report was prepared by U.S. Commercial Service (CS) Italy.

CS Italy, among the U.S Department of Commerce Commercial Service’s network of
commercial offices in Europe, consists of four posts throughout Italy. In addition to the
U.S. Embassy Rome, the Commercial Service maintains offices at the U.S. Consulates
in Milan, Florence and Naples. CS Italy provides a range of services to American firms
interested in the Italian market as well as Italian firms seeking U.S. products and
services. It has an active trade events and business promotion schedule that focuses on
assisting small and medium-sized American firms wishing to enter the Italian market and
supporting larger firms seeking to take advantage of the privatization and restructuring
taking place in the telecommunications, energy, health and other sectors in Italy.

CS Italy’s offices have a commitment to excellence and to producing measurable results.
It has taken to heart the priority the Secretary of Commerce has given to assisting
American small and medium-sized enterprises (SMEs) in accessing export markets. CS
Italy is proud to be a part of American companies’ efforts to broaden their business
activities abroad and stands ever ready to support and assist them in the years to come.

For additional information on CS Italy’s activities, please visit the following website:

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