Commercial Signage

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Commercial Signage Powered By Docstoc
					Presented by Daniel Toriola
Digital Signage comes in various varieties, and commercial signs are there to identify or attract business for the store, building or vehicle displaying the sign. Signage, as most graphic design, is a form of communication. Click here to know more

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Commercial Signage By Patricia Holland

Commercial building signage is a fantastic way to attract customers into your company. Not only are you telling customers where you are located, but you’re also advertising your business to those that are simply driving or walking by at any time of the day. There are various types of commercial signs available to choose from so you’re guaranteed to find the one that matches the look you want to present. Custom commercial signs provide you with countless ways you can create your sign for both the indoors and out. Commercial interior signage is available and can be conveniently used for various reasons, such as directing customers around your store. Metal and Aluminum Construction Commercial metal signs can be made into various shapes, such as oval, rectangular and arched. You are then given various choices in order to create a design that matches your wants and needs. Multiple colors are available for the background and you can choose from silver or gold lettering. Cast aluminum commercial building signs are weather resistant, so they’re perfect for the outdoors. You will also have the option of where you want to display your sign. Different shapes can be surface mounted, lawn mounted, or in a hanging style. Designs Commercial real estate signs are much more attractive than your other sign options. You can easily make custom arrangements so that the sign matches the home for sale. Commercial retail signs also provide a professional look that potential customers are more likely to remember. Exterior commercial signs are perfect for businesses, schools, hotels, and libraries. Brass numbers, letters, and punctuating marks are available in various sizes and finishes. Business and home identification is simple when displayed in solid, high quality brass. Large or Small Signs Commercial business signs can be as large or as small as you want. You can easily have a small plaque designed with just the address shown or a large building sign that displays your companies name, logo, and address. Homes can also take advantage of the elegant look outdoor signs portray. You will give your guests an easy way to find your house while not ruining the home’s exterior
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appearance. Commercial building signs are made to be long-lasting and hold up in harsh weather conditions. You won’t have to worry about bringing the sign in when it rains to prevent unwanted damage. Indoor or Outdoor Signs With so many options to choose from, it’s no wonder why businesses and homes enjoy commercial interior and outdoor signage. There are many shapes, background colors, emblems, and options for mounting the sign to choose from that allow you to incorporate your needs for the sign as well as creating a look that will attract others. Commercial business signs don’t only come in signs meant for the outdoors. You can easily have signs created to label offices and other rooms within the building. Custom Choices You will easily find commercial building signage that will not only attract potential customers, but will give you a unique and distinguished appearance that matches its surroundings. Custom commercial signs are perfect for those that want to control the look of the sign while still portraying the information that needs to be displayed in a way that can easily be seen. XPB Locker. Read more about commercial signage.

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Digital Signage: Learning From Old Media Advertising By Frank Lucer

Have you ever watched a television commercial, engrossed in the visuals, but confused about its purpose? For example, think back to the last car commercial you watched. Maybe it showed a sleek car zipping along a deserted lane, winding up a lush hill which sits near the ocean. Admittedly, it may be a slick-looking commercial, but it's focused on presentation rather than improving sales. Automakers are notorious for this. They hire high-profile advertising agencies who develop ad campaigns that are meant to win awards. On digital signage networks, spectacular presentations seldom translate to the bottom line. They may grab attention and captivate viewers. But, the message is often buried under the design. In this article, we're going to take a look at television advertising in the context of developing your signage content. I'll explain the value of keeping your message simple, communicating benefits, and the potential pitfalls that you'll need to avoid. Supporting A Brand A lot of large companies are interested in maintaining their brand. But, advertising managers - and the creative agencies they hire - often forget that their brand is ultimately built upon benefits and perceived value. For example, a nationwide discounter's brand might be recognized because their stores deliver good value for the dollar. An athletic shoe company's brand might be recognized because of its extreme durability under stress. When you see a car commercial, you're unlikely to remember the automaker's brand. It's buried under the visuals. This happens in every sector. The most effective way to communicate a company's brand through your digital signage content is to drive home the benefits of the products. If you focus on developing signage content that dazzles viewers, you might keep their attention, but lose their motivation to take action. Keep It Short And Simple Behaviorists have found that the easiest way to elicit a response is through clarity and brevity (at least, in the context of selling). The content that you distribute on your signage network must get to the point quickly and clearly. Let's go back to our automaker's television commercial. It may be short (after all, network advertising rates are expensive), but it's certainly not clear. By contrast, your content should boldly communicate the benefits of a product and it should do so as clearly as possible. This leads to another potential problem. Even in simplicity, viewers can be distracted from a brand or a product's benefits. For example, consider a television commercial showing Tiger Woods using a particular golf club. The purpose may be to sell the club, but the design of the commercial may cause viewers to focus on other details (i.e. Tiger Woods's swing, clothes, etc.). That's why it's important to not only keep your signage content ad segments short and simple, but also tightly-focused. Any aspect that ultimately dilutes the power of the segment in communicating a product's benefits should be eliminated. Beauty Is Only Skin Deep

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Here's a good analogy: think of your digital signage content in the same manner as you would perceive an attractive person. That person may look spectacular. They might be able to grab and keep a passerby's attention. But, if there's little substance underneath the "shiny" exterior, they will lose an observer's interest. Your signage content works in a similar way. The biggest difference is that it must deliver its entire message quickly. Communicate benefits clearly and boldly. Keep it short and simple. And most importantly, always include a clear call to action. There's a lot we can learn from old media advertising; mostly, what we should avoid doing. Four Winds Interactive is a leading provider of digital signage networks and software, check us out online at

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Related eBooks: Digital Signage: Learning From Old Media Advertising Avoid Digital Signage Without Purpose The Top 3 Objections To Digital Signage And Why They Are Wrong Digital Signage Basics Digital Retail Signage – Color it Green Get more Free PDF eBooks at Related Products: 101 tips to stay fit and live longer. Software Index Gate Crash into the Interior Design Industry. Newbie’s Guide to Stop Spam The Subliminal Black Book! A genuine resource center for Quality Ebooks and Softwares
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Patricia Johnson Patricia Johnson Management Consultant
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