Authentic Conviction

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Authentic Conviction By Robert Middleton

Have you ever found yourself talking (or writing) about your business or your services and felt that you were struggling to convince yourself that you had value to offer? In other words, somewhere in the back of your mind you have doubts that your services will really provide the value you are promising. And this puts you in an awkward position. If you come off as lacking conviction, you simply won't persuade anyone. If you try to fake conviction, you risk turning people off even more; it could sound as if you're lying. What you're aiming for is authentic conviction. But this can be hard if you have all kinds of doubts about the ultimate value of your services. You think: "Well, it usually works, but not always," or "Most people get results but not everyone," or "I don't have a lot of experience or much of a track record yet." You could also have a stellar track record and still hesitate about speaking with conviction: "I don't want to trick anyone into thinking I have all the answers," or "If I sound too confident, people will think I'm bragging." The inevitable result of all these doubts is that you either clam up completely or end up talking about your services hesitantly (and sounding very unsure of yourself). And, of course, that's bad marketing! The good news is that you can express authentic conviction, and you don't have to change anything about your services or your business experience to do so. What you need to do is recognize and tap into your past and current experiences and results. You need to find the truth and express it in a very straightforward way. For instance, if you relate to me, in detail, the story of one of your greatest successes with a client, you will automatically become more confident and enthusiastic as you speak. You don't have to put
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anything on. Another way of saying this is: Get out of your mind (where all the undermining doubts reside) and get into your actual experience (where your authentic conviction resides). You don't need to change anything to do this. It's already there. The following exercise is a powerful way to liberate your authentic conviction. It comes from the wonderful book, "Brag!" by Peggy Klaus. Just answer these questions: 1. What are your biggest strengths or positive characteristics? (According to you and others) 2. List the ten most interesting things you have done or have experienced in your life. 3. How did you get into the business you're in now? 4. What are you passionate and excited about in your business? 5. How does your business best take advantage of your greatest skills and talents, and how are you utilizing them right now? 6. What business or work success are you most proud of having accomplished? (Current or past) 7. What new business skills have you learned in the past year? 8. What obstacles have you overcome to get where you are today, (both professionally and personally), and what essential lessons have you learned from some of your mistakes? 9. What training/education have you completed and what did you gain from those experiences? 10. What professional organizations are you associated with and in what ways? - member, board member, treasurer, etc. 11. How do you spend your time outside of work, including hobbies, interests, sports, family and volunteer activities? 12. In what way are you making a difference in people's lives? Take some time to thoughtfully write the answers to these questions and I promise you that you'll experience more authentic conviction when you speak or write about your services. Authentic conviction isn't something you make up. It's already there in your past and current experiences. Tap into the power of those experiences by writing about them. (Just thinking about them doesn't really work.) Robert Middleton, the owner of Action Plan Marketing, has been helping Independent Professionals be better marketers since 1984. On his web site http://www.ActionPlan.com find valuable resources, products and programs for attracting more clients. Get a free copy of his Marketing Plan Sart-Up Kit.

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Things You Must Know Before You Buy Your NFL Jersey By Peter Clark

So you're an NFL fan and you love NFL jerseys. Perhaps you're looking for a great NFL jersey for yourself, maybe you'd like to buy a great looking jersey for a gift. But there's a few things you need to know before you ruch out to buy your first NFL jersey. There is a wide range of prices for NFL jerseys, and it pays to know how, why and where the prices vary, what you want to buy and where you should get it at the cheapest price. If you're looking for a cheap NFL Jersey you need to know a few things. There are a number of different types of NFL jerseys. Authentic NFL jerseys are generally the most expensive and can be the most sought after, but will be of good quality. An authentic NFL jersey should be as good quality as you would find in the jerseys worn by the NFL players themselves. They are a heavyweight fabric and have all the graphics sewn on, including the numbers, and should last for years. You can also get authentic customized NFL jerseys. You select the name and number of the NFL player you want on the jersey and this is custom ordered for you exactly how you want it. This can take some time because obviously it has to be made one off specially for you but it means that you get exactly the right NFL jersey for you. This is a great way to order your jersey but not cheap. If you can't afford an authentic NFL jersey you can go one step down and order a premier NFL jersey. These are cheaper than the authentic NFL jerseys which is great, but are not of the same quality that you get with the authentic jersey. A premier jersey is made of lighter material and is usually nylon/polyester. It as sewn on numbers and names but doesn't have the same quality of material as an authentic jersey. It should look just as good as an authentic jersey, but is made cheaper. A good option if you want an authentic jersey but just can't afford it. And cheaper again is a replica NFL jersey. These jerseys are made from thinner fabrics so won't last as well as the more expensive authentic jerseys, but are much cheaper. The graphics and numbers are not sewn on but are screen printed instead, a cheaper process. A good authentic NFL jersey isn't cheap, but there are ways to get cheap authentic NFL jerseys if you know where to look online. However you can pay up to $300 in some offline stores, so if the cost of buying an authentic NFL jersey is a problem for you then you need to spend a little time online. There are always better options when it comes to buying NFL products online, and if you know where to look you'll pick up a great authentic NFL jersey online at a price that might rival a cheap replica jersey in an offline store. Happy searching and enjoy your NFL jersey when you get it. Be proud of it. For a website totally dedicated to Cheap NFL Jerseys visit Peter's Website Buy Cheap NFL Jerseys at http://buycheapnfljerseys.info/and find out about authentic and vintage NFL jerseys at http://buycheapnfljerseys.info/Store/vintage-NFL-jerseys

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Patricia Johnson Patricia Johnson Management Consultant
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