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					Tools for Strategic Planning: A Journey Towards Neighborhood Improvement
Neighborhood Training December 3, 2005 Amy Raines, Team Leader Fort Worth Public Health Department/Outreach Division

Objectives
To describe the benefits of strategic planning for neighborhood groups To identify and explain the steps of creating a strategic plan To introduce Asset Mapping as a planning tool To share information about community resources to assist in planning

A Journey/Expedition
An organized group of people undertaking a journey for a specific purpose Every journey needs a map
A strategic plan is that map!

Why Plan? Why change?
Usually some event, anticipated change, request, need for improvement

Where do you want your neighborhood to go?

The Big Picture Exercise
Instructions: 1. You will each be given a piece of data. 2. You will be asked to spend the next 15 minutes figuring out what to do.

Benefits of Strategic Planning
Improves the organization’s efficiency and effectiveness Encourages teamwork Facilitates ownership of the process and outcomes Creates a consensual vision of the future

What is a Strategic Plan?
Strategic planning is a continuous and systematic process where people make decisions about intended future outcomes, how outcomes are to be accomplished, and how success is measured and evaluated. A roadmap to get you where you are going

Steps of the Journey: Components of a Strategic Plan
1. Organize for Success/Partnership Development
Recruiting your team and planning the trip

2. Visioning
Deciding where you are going and how you are going to conduct yourself along the way

3. Assessments/Data Collection
Your roadmap, your GPS, keeping on the right trail

4. Identify Strategic Issues
What are the most important things that must be done to accomplish the Vision

5. Formulate Goals and Strategies
Exactly how, when, at what level, by whom and by when

6. Action Cycle
Implementing the strategies

7. Evaluation
Did you reach your destination?

Visioning
A collaborative and creative process that leads to a shared community vision and common values.
Provides focus, purpose and direction An overarching goal Kept alive throughout the process and beyond

Group Exercise

Your Tour Guides: Assessments and Data Collection
What would you want to know if you moved into a new neighborhood? Provides facts, information Collects community perceptions and opinions

Types of Assessments
Needs Assessments Asset Mapping Strengths, Weaknesses, Opportunities and Threats Community Forums, Focus Groups Health, Demographic, Land use data

Needs Assessments
Formal tool for identifying local needs
Examples:
• City of Fort Worth Community Needs Assessment • United Way of Metropolitan Tarrant County Needs Assessment

Benefits: rich sources of information to help identify needs and resolve problems of importance to community Disadvantages: end up with a list of problems

The Road Less Traveled: Asset Mapping
Community development should begin with a systematic assessment of the assets that exist in a community
Residents Formal Institutions Informal Institutions

An effective tool for understanding the wealth of talent and resources that exist in each community

“Needs” vs. “Assets”

Comparison of Approaches
Needs
Focuses on deficiencies Results in fragmentation of responses to local needs Makes people consumers of services; builds dependence Residents have little voice in deciding how to address local concerns

Assets
Focuses on effectiveness Builds interdependencies

Identifies ways that people can give of their talent Seeks to empower people

KEEPRA: Institutions that Exist in Your Community
Kinship (family) Economic Education Political (government) Religious Associations

Roadblock: Small Group Exercise on Asset Mapping

S.W.O.T: Strengths, Weaknesses, Opportunities and Threats
Strengths: Weaknesses: Opportunities: Threats: What is good about your neighborhood? What needs to be improved? How can the strengths be used to improve the weaknesses? What situations exist that may endanger the future?

Community Forums/Surveys
Ask the questions:
What is important to our neighborhood? What is preventing the neighborhood from moving forward? What would encourage people to get involved?

How to get this information:
• • • • Personal Interviews at community events Short surveys as part of give-always Windshield survey Collection of print material from the neighborhood

Additional Sources of Data
Existing Needs Assessments
City of Fort Worth Community Needs Assessment United Way of Metropolitan Tarrant County Community Assessment

U.S. Census Crime Rate: Your Neighborhood Police Officer Assigned to your area is the best source of this information Health Data Chamber of Commerce Planning Department

Back on the Road Again: Identification of Strategic Issues
Uses information gathered from assessments to identify top issues Different Methods to identify issues:
Large group process Small group meeting prior to larger meeting Homework assignments Tip: Utilize different learning
styles. People walk around room with assessment findings posted on wall. Write down top 5 issues, then consolidate similar issues together

Not all Issues are Strategic Issues
A Strategic Issue:
poses a threat, presents an opportunity, or requires a change requires action involves conflict or tension between current and future capacities, actual and desired conditions must be conditions about which participants can do something about tend to be complex and will have more than one solution involves more than one organization

Example of Strategic Issues
1. Lack of Community Involvement
Access and Availability of Health Services Street Condition Stray Animals Trash Speeding Lazy people

3. Lack of Supervision and Activities for Children
Gangs

4.

Housing
Condition of homes Drug Houses Vacant houses Absentee landlords

2.

Drug and Alcohol Abuse
Prostitution

Rest Stop: Time to Formulate Goals and Objectives
What do we want to achieve by addressing this strategic issues? How do we want to achieve it? What action is needed? What resources are needed?

Goals and Objectives
Goals:
A quantified statement of a desired future state or condition Broad statement Not measurable, but attainable Long-term

Objectives:
Answers who, what, at what level and by what time. Specific Measurable Time-limited Short term

How to Write an Objective:
To ______ ______ ______ by ______.
Action Outcome Cost or level Date

Must be performance, behavior or action oriented Must be precise in language Must be clear and state the level, condition or standard Must have outcomes Must have time frame Action steps follow objectives

Examples of Goals and Objectives
Goal: Improve the physical environment of the neighborhood. Objective: To improve the physical appearance of the neighborhood by publicly recognizing residences that have exemplary maintenance or improvements by placing signs in selected locations quarterly.

Additional Examples
Goal: To increase community involvement in neighborhood activities. Objective: To recruit 25 neighbors into the the Citizens on Patrol program by December 2006.

Implementation/Action Plan
Specific actions you will take to accomplish objectives Same Example:
Action Steps:
• Identify number of current COP members • Contact Neighborhood Police Officer and set training date • Decide recruitment plan: flyers, presentations, door-to-door canvassing • Recruit Participants • Hold Training and collect information about participants

The Destination: Evaluation
How will you know when you have arrived?
Through evaluation

Did you get where you were trying to go?

Putting It all Together
Goal: To increase community involvement in the neighborhood. Objective: To recruit 25 neighbors into the Citizens on Patrol program by December 2006.
Action Steps:
• • • • • Identify number of current COP members Contact Neighborhood Police Officer and set training date Decide recruitment plan: flyers, presentations, door-to-door canvassing Recruit Participants Hold Training and collect information about participants

Evaluation Measure: number of people that were recruited by neighborhood association and trained, collected by sign-in sheets

Once the Plan is in Place, you are ready to go!

Questions?

List of Tools
What Date to Collect and Where to Find It How to Conduct a SWOT Analyses How to Write Objectives and Goals Sample Questions For Community Survey Sample Questions for Visioning Exercise List of Additional Resources

References
Achieving Healthier Communities through MAPP: A User's Handbook http://www.naccho.org/pubs/detail.cfm?id=195 Building Communities from the Inside Out: A Path Toward Finding and Mobilizing a Community's Assets (Paperback) by John P. Kretzmann, John L. McKnight Zoom by Istvan Banyai