SEARCH ENGINE OPTIMIZATION A] Various techniques of search optimization:: [ http://www.theinternetdigest.net/archive/diy-search-engine-optimization.html ]
A search engine optimization campaign can easily be divided in three fundamental stages: 1. Choose the right keywords (keyword optimization) 2. Optimize your pages for your selected keywords (web page optimization), and 3. Get quality inbound links to your pages (off-site factors).
PART I: Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that: 1. clearly describe the purpose and content of your site, and, 2. allow your site to show up as close to the first results page as possible. A good position doesn't depend only on your choice of keywords. It also depends on how well do you position those keywords in your web page, and how many quality external pages link to you. first check the demand for your selected keyphrases. to validate and enlarge your pool of popular, in-demand, potential keyphrases for your web page. The next step is to check the supply, or, in other words, to see how much competition there is for your selected keywords. keyphrase that: 1. Best describes the topic and content of your page 2. Is a popular search term according to Overture's Search Term Suggestion Tool. 3. Generates a relatively small number of results after performing the Google search
PART II: Web Page Optimization
Keyphrases in the web page title: Keyphrases in your Keyword Meta Tag: Keyphrases in your Description Meta Tag: Keywords in the body of your page: o Use your keyphrases several times, and place them as close to the top of the page as possible. o Place your keyphrases between Header Tags (H1, H2 or H3) in the first two paragraphs of your page. o Place your keyphrases in bold type phase at least once. o Repeat your keyphrases often to increase your keyphrase density. Repeating your keyphrases between 5 to 10 times for every 100 words in your page is considered effective. o Since you have to repeat your keyphrases often, you must be especially careful not to make your text sound awkward. Your visitors should be able to read your page fluently and effortlessly. Remember that ultimately it is your readers who will decide if your page is worth the time they spend on it. A pleasant experience will make them more likely to come back. Other Web Page Design Considerations: o You must make your page easy to navigate by the search engines. Search engines heavily favor text over graphics, and HTML over other editing formats. o Use text heavily, especially in your navigation bar. Avoid placing text in graphic format since the search engines won't be able to read it. o Avoid frames. Search engines have trouble following them, and they may index only the framed content page and not the navigation frame. o Avoid Flash and JavaScript: search engines don't follow either one. If you use flash, make an HTML version of your site available to your readers and the search engines. If you use a JavaScript navigation menu, include an alternate text menu at the bottom of the page, so it can be followed by the search engines.
o Create a Site Map that includes all the pages in your site, and place a Site Map link close to the top of the homepage. When the search engine follows the site map link, it will find and index all the pages in your site! o If you use a left navigation bar, the search engine will read it before the body of your page. Make sure you include your most important keywords there, too. o Make sure that all your internal pages link to your homepage. o Don't try to describe all your products or services in one page. It will confuse the search engine and dilute your page's relevance to your selected keyphrase. Instead, create different very focused pages, each with its own content and keyphrases, and optimize them too.
Part III: Off Page Factors
to get linked from the best directories, and from lots of quality sites with a topic related to your site's. Get listed in DMOZ: Get listed in Yahoo!: Submit articles: There are many sites where you can publish articles in your field of expertise. This is a great way to establish yourself as an expert and to drive quality traffic to your site. Exchange links with reputable sites: You must try to find quality sites that are compatible to your site's topic (not direct competitors), and ask the webmaster for a link exchange.
Search-ranking-factors
[http://www.seomoz.org/article/search-ranking-factors]
The points that affects optimization a) Keyword Use in Title Tag Placing the targeted search term or phrase in the title tag of the web page's HTML header b) Keyword Use in Body Text
Using the targeted search term in the visible, HTML text of the page c) Relationship of Body Text Content to Keywords (Topic Analysis) Topical relevance of text on the page compared to targeted keywords d)Keyword Use in H1 Tag Creating an H1 tag with the targeted search term/phrase e) Keyword Use in Domain Name Including the targeted term/phrase in the registered domain name, i.e. keyword.com f) Keyword Use in Page URL Including target terms in the webpage URL, i.e. seomoz.org/keyword-phrase g) Keyword Use in H2, H3, H(x) Tags Placing targeted terms in the H2, H3 headline HTML tags h ) Keyword Use in Alt Tags and Image Titles Using target keywords inside alt HTML tags and img title tags i) Keyword Use in Bold/Strong Tags Positioning keyword in HTML text with strong/bold attributes j)Keyword Use in Meta Description Tag Utilizing keywords in the meta description tag in a webpage's HTML header k) Keyword Use in Meta Keywords Tag Utilizing keywords in the meta keywords tag in a webpage's HTML header l) Page Attributes The following elements comprise how the Google interprets specific data about a webpage independent of keywords Link Popularity within the Site's Internal Link Structure Refers to the number and importance of internal links pointing to the target page m) Quality/Relevance of Links to External Sites/Pages Do links on the page point to high quality, topically-related pages? n) Age of Document Older pages may be perceived as more authoritative while newer pages may be more temporally relevant o) Amount of Indexable Text Content Refers to the literal quantity of visible HTML text on a page p) Quality of the Document Content (as measured algorithmically) Assuming search engines can use text, visual or other analysis methods to determine the validity and value of content, this metric would provide some level of rating q) Organization/Hierarchy of Document Flow (i.e. broad > narrow)
The construction of document text flow - i.e. journalistic style generally dictates a detail-oriented introduction, a broad level overview of the issue and increasing specificity and detail as the article continues. r) Frequency of Updates to Page The number and time frame of changes made to the document over time s) Number of Trailing Slashes (/) in URL t)Accuracy of Spelling & Grammar The literal correctness of spelling and grammar as related to the language of the document u) HTML Validation of Document (to W3C Standards) Validation of HTML page code as per the W3C consortium, an authoritative body on the standards of web-compatible code v) Global Link Popularity of Site The overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity) w) Topical Relevance of Inbound Links to Site The subject-specific relationship between the sites/pages linking to the target page and the target keyword x) Link Popularity of Site in Topical Community The link weight/authority of the target website amongst its topical peers in the online world y) Historical Performance of Site as Measured by Time Spent on Page, Clickthroughs from SERPs, Direct Visits, Bookmarks, etc. Metric of click-through-rate, time spent on a page/site, direct navigation via bookmarks, etc. that Google may be measuring through use of their toolbar, free wifi, Google analytics, etc. (note that this is purely speculation as Google has never publicly admitted to monitoring or recording this data) z) TLD Extension of Site (edu, gov, us, ca, com, etc) The top-level domain extension of the site. Note that some domains, such as .edu, .gov, .mil and others have restrictions on who may purchase them
# Useful links : http://homebusiness.about.com/od/yourbusinesswebsite/a/DIY_SEO_Tips.htm http://www.promotionworld.com/newslet/articles/article/0607147Search.html http://homebusiness.about.com/b/a/007301.htm
B. Benefits of search optimization [http://www.vendorseek.com/benefits-of-seo.asp]
Search engine optimization can improve your competitive edge. By increasing the likelihood of a customer finding you online, they are less likely to find your competitors. The easier your products and services can be found, the more likely you will keep your current customers and increase your online market share. If your web site is a well visited one, your business will flourish. To ensure the flow of traffic all the websites and their marketers work hard to become search engine favorites. Search Engine Optimization can expand your customer base and target audience. Search engine optimization makes your site easier to find and locate on the internet. It improves your ranking, increasing traffic and chances of making sales. By expanding your market online you are exposing your products and services to more motivated and interested customers. Making money on the web is basically related to the web traffic you get. Thus becoming search engine favorite ensures that you will get quality traffic and the size of your business will also increase. This is what the online businesses are all about. Getting web traffic is critical to the success of any website and search engine optimization can help you in achieving this goal. Search engine optimization can boost sales and increase your return on investment. Studies show customers are 5 times more likely to purchase your products and services after finding your web site through a Search Engine rather than online advertising. Improved site ranking means an increase in customer visits means an increase in sales opportunities. Search results get the highest conversion rates, turning your website visitors into clients. You can save time and money through search engine optimization. Search engine optimization saves you time and money by utilizing free search engine services to promote your products and services. Once your web site is optimized and submitted it will continue to be crawled and indexed by search engines and is maintained with minimal effort. The more popular your site gets over time the higher your search engine ranking will become.
[P.T.O]
C. Search optimization with various technologies
[ http://www.marketingexperiments.com/ppc-seo-optimization/dynamic-web-pages-tested.html http://www.rankforsales.com/optimization-of-dynamic-web-sites.html]
The biggest difficulties are that crawlers cannot read and are not trained to understand any of the dynamic databases of URL's which either contain a query string delimited by a question mark or other database characters such as: #&*!% that we refer to as "spider traps". The simple reason for that is simply because dynamically generated pages don't even exist until a user actually selects or chooses the given variable (s) that generates the pages! Now all search engine spiders or crawlers are not programmed in any way to select or choose any of those variables and they were not intended for that either. optimizing dynamic web pages (10 techniques) 1. Product pages, article pages, discussion forum archives, and similar pages are all EXCELLENT keyword-rich pages that will often rank quite well in search engines. These are very often dynamically generated and will benefit greatly from the techniques in this section. 2. Avoid "?", "&", and "%". Rewrite your URLs to make them look like static pages. The next several points cover how to do this on various platforms. Effective URL ending: /products/12254/blue/xlarge/ Ineffective URL ending: /prod.asp?pid=12254 &color=blue&size=xlarge 3. If you are using an Apache web server, there is a rewrite module (mod_rewrite) available for Apache 1.2 and beyond that converts requested URLs on the fly. You can rewrite URLs that contain query strings into URLs that can be indexed by search engines. For more information on the Apache rewrite module, see: http://httpd.apache.org/docs/mod/mod_rewrite.html 4. If you use Active Server Pages (ASP), Exception Digital Enterprise Solutions offers a product called XQASP that is an excellent tool for converting dynamic ASP pages into search engine-compatible formats. More information on this product is available at: http://www.xde.net/ 5. If you are running ColdFusion, you will have to reconfigure it on your server so that the "?" in a query string is replaced with a "/". Here is a good place to get started: http://meclabs.com/cgi-bin/pl/pl.cgi?smm 6. Other solutions are possible, such as writing a CGI/Perl script that utilizes "Path_Info" and "Script_Name" environment variables to rewrite URLs, or using an XML feed to send page/product information directly to the search engines. In our Literature Review below, we have included a number of articles that cover these techniques in more detail.
7. Finally, if none of these options are feasible, you may want to continue using static web pages. While this may not be practical for large sites, it will increase your chances of achieving a "deep crawl". Weigh the benefits of increased search engine exposure against the potential time loss of not using dynamic pages to determine if this option is right for you. 8. If you continue to use dynamic URLs with no rewrite, limit the number of variables that you use (no more than 3). The fewer variables there are in the query string, the greater the chances of some of the smarter spiders (such as Google) indexing your site. KEY POINT: Eliminate session IDs if at all possible. This element in a dynamic URL will cause spiders more problems than any other. 9. KEY POINT: You must provide an actual link path to your pages if you want a spider to find them. Utilize a "site map" or "site index" to encourage deep indexing by spiders. (This page should be static.) 10. If there is a key area of your site that spiders have not visited, manually submit a static page that links to that area.
Useful links Search Engine Watch Forums – Dynamic Web Site Issues **** http://forums.searchenginewatch.com/forumdisplay.php?f=43 Search Engine Saturation Tool **** http://tools.marketleap.com/siteindex/default.htm Dynamic Site SEO Tips and Hints *** http://www.sitepoint.com/print/dynamic-site-seo-tips-hints Dynamic Pages and Search Engines *** http://spider-food.net/dynamic-page-optimization.html Dynamic Web Page Optimization and Search Engine Inclusion *** http://searchengine.us.com/dynamic_web_page_optimization.htm Building Dynamic Pages with Search Engines in Mind *** http://www.phpbuilder.com/columns/tim20000526.php3 Search Engine Friendly E-Commerce Catalogs *** http://www.rustybrick.com/seo_articles_9.php Masquerading Your CGI/PHP Scripts as Static HTML Pages *** http://www.thesitewizard.com/archive/dynamicstatic.shtml Make Way for the Deep Crawl *** http://www.clickz.com/experts/search/opt/article.php/874131 Registering Dynamic Sites *** http://www.clickz.com/experts/search/opt/article.php/828731
Solutions for Dynamic Page Registration *** http://www.clickz.com/experts/search/opt/article.php/829421 Making Dynamic and E-Commerce Sites Search Engine Friendly *** http://www.searchenginewatch.com/searchday/article.php/2161081 Optimizing Dynamic Pages – Part I *** http://www.searchinnovation.com/optimize-dynamic-pages-1.asp Optimizing Dynamic Pages – Part II *** http://www.searchinnovation.com/optimize-dynamic-pages-2.asp How to Optimize Dynamic Web Sites *** http://www.seotoday.com/browse.php/category/articles/id/233/ Deep Submit Your Dynamic Pages *** http://www.netmechanic.com/news/vol6/promo_no14.htm How to Convert Dynamic Pages into Static Pages *** http://forums.devshed.com/archive/t-166610 Dynamic Site SEO Tips and Hints *** http://www.sitepoint.com/article/dynamic-site-seo-tips-hints Getting Millions of Dynamic Pages Indexed *** http://forums.searchenginewatch.com/showthread.php?p=11551 Making Your Site Search Engine Friendly ** http://www.clickz.com/experts/search/opt/article.php/823031 Invite Search Engine Spiders Into Your Dynamic Web Site ** http://www.netmechanic.com/news/vol4/promo_no3.htm Listing Dynamic Web Pages in Search Engines ** http://search-marketing.info/organic-listings/dynamic-pages.htm Is Google Indexing Dynamic Pages Now? ** http://forums.seochat.com/archive/t-7702 Dynamic Web Pages – How Do They Work? ** http://forums.seochat.com/archive/t-14436