[Business Name] Executive Summary
Contact Information
[Name
Address Phone/Email School] Industry [General Industry] [Specific Industry/Segment] Educational Goals [Short Term Goals] [Long Term Goals]
BUSINESS
[First, tell us what your business is in one or two sentences. Don’t assume these one or two sentences have to explain everything about your company. They simply need to communicate enough of the idea to get the basic point across.]
[Next, tell us where your business is in one or two sentences. Are you a concept living on a few napkins? Have you been in business for a while? Do you already have some funding?]
THE TEAM/RELEVANT EXPERIENCE
[Briefly introduce your team, emphasizing what YOU bring to the table. Explain the role and responsibility of each member and any other human resources that you would need to make this business successful.]
COMPETITION
[Briefly list your current and future competitors. What is your competitive advantage?]
MARKETING STRATEGY/PLAN
[Briefly describe how you plan to pull this off. Summarize your sales, marketing, development and partnership plans. Highlight milestones achieved to date and planned for future]
FINANCIALS
[Briefly describe the financial resources that you have or need to make this business be successful. Include available and projected start-up investment and Financing strategy. Explain how far will the investment take you and how do you plan to continue from there]
POTENTIAL RETURN ON INVESTMENT
[Explain the potential profit from this idea]
PROBLEM/OPPORTUNITY
[Describe your target buyer’s need or desire. Avoid technical terms and only focus on explaining the opportunity. Include the profile of target customers]