Business Name
Business Plan
Day Month Year Contents 1.0 Executive Summary 3 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to Success 3 2.0 Company Summary 4 2.1 Company Ownership 4 2.2 Company History 4 2.3 Company Locations and Facilities 4 3.0 Products 5 3.1 Product Description 5 3.2 Competitive Comparison 5 3.3 Sales Literature 5 3.4 Technology 5 3.6 Future Products 5 4.0 Market Analysis Summary 6 4.1 Market Segmentation 6 4.2 Target Market Segment Strategy 6 4.2.1 Market Needs 6 4.2.2 Market Trends 6 4.2.3 Market Growth 6 4.3 Industry Analysis 6 4.3.1 Industry Participants 6 4.3.2 Distribution Patterns 6 4.3.3 Competition and Buying Patterns 6 4.3.4 Main Competitors 6 5.0 Strategy and Implementation Summary 7 5.1 Strategy Pyramids 7 5.2 Value Proposition 7 5.3 Competitive Edge 7 5.4 Marketing Strategy 7 5.4.1 Positioning Statement 7 5.4.2 Pricing Strategy 7 5.4.3 Promotion Strategy 7 5.4.4 Distribution Strategy 7 5.4.5 Marketing Programs 7 5.5 Sales Strategy 7 5.5.1 Sales Forecast 7 5.5.2 Sales Programs 7 5.6 Strategic Alliances 8 5.7 Milestones 8 6.0 Management Summary 9 6.1 Organizational Structure 9
Business Name Business Plan Day Month Year Page
6.2 Management Team 9 6.3 Management Team Gaps 9 6.4 Personnel Plan 9 7.0 Financial Plan 10 7.1 Important Assumptions 10 7.2 Key Financial Indicators 10 7.3 Break even Analysis 10 7.4 Projected Profit and Loss 10 7.5 Projected Cash Flow 10 7.6 Projected Balance Sheet 10 7.7 Business Ratios 10
1.0 Executive Summary
(Description)
1.1 Objectives
(Example) 1. To increase sales to $(dollar amount….) 2. To increase gross margin to $(dollar amount….) 3. To maintain at least 30% market share of Product X….
1.2 Mission
(Description)
1.3 Keys to Success
1. (Description) 2. (Description)
2.0 Company Summary
(Decription)
2.1 Company Ownership
(Decription)
Business Name Business Plan Day Month Year Page
2.2 Company History
(Decription)
2.3 Company Locations and Facilities
(Description)
3.0 Products
(Description)
3.1 Product Description
(Description) (Description)
3.2 Competitive Comparison
(Description)
3.3 Sales Literature
(Description)
4. Technology
(Description)
3.6 Future Products
(Description)
4.0 Market Analysis Summary
(Description)
Business Name Business Plan Day Month Year Page
4.1 Market Segmentation
(Description)
4.2 Target Market Segment Strategy
(Description)
4.2.1 Market Needs
(Description)
4.2.2 Market Trends
(Description)
4.2.3 Market Growth
(Description)
4.3 Industry Analysis
(Description)
4.3.1 Industry Participants
(Description)
4.3.2 Distribution Patterns
(Description)
4.3.3 Competition and Buying Patterns
(Description)
Business Name Business Plan Day Month Year Page
4.3.4 Main Competitors
(Description) 5.0 Strategy and Implementation Summary
(Description)
5.1 Strategy Pyramids
(Description)
5.2 Value Proposition
(Description)
5.3 Competitive Edge
(Description)
5.4 Marketing Strategy
(Description)
5.4.1 Positioning Statement
(Description)
5.4.2 Pricing Strategy
(Description)
5.4.3 Promotion Strategy
(Description) (Description)
5.4.4 Distribution Strategy
1. (Description) 2. (Description) Business Name Business Plan Day Month Year Page
5.4.5 Marketing Programs
(Description)
5.5 Sales Strategy
(Description)
5.5.1 Sales Forecast
(Description)
5.5.2 Sales Programs
(Description) (Description)
5.6 Strategic Alliances
(Description)
5.7 Milestones
(Description) 6.0 Management Summary
(Description)
6.1 Organizational Structure
(Description)
6.2 Management Team
(Description) (Description)
Business Name Business Plan Day Month Year Page
6.3 Management Team Gaps
(Description) (Description)
6.4 Personnel Plan
(Description) 7.0 Financial Plan
(Description)
7.1 Important Assumptions
(Description)
7.2 Key Financial Indicators
(Description)
7.3 Break even Analysis
(Description)
7.4 Projected Profit and Loss
(Description)
7.5 Projected Cash Flow
(Description)
7.6 Projected Balance Sheet
(Description)
Business Name Business Plan Day Month Year Page
7.7 Business Ratios
(Description)
Business Name Business Plan Day Month Year Page