The Importance of Search Engine Optimization One of the main things new businesses have to worry about is being seen. If the customer doesn't know you exist, how can he visit your store? In the "real" world, radio, television, newspaper, and postal mailings all help businesses get attention. What other things can you do to reach people who may be new in the area and not have had the opportunity to view or listen to you ads? Signs. By placing signs at your storefront and in other strategic places, you call out to everyone who passes. This is how search engine optimization works. You need to have the biggest, most noticeable signs to get discovered. Just like cars flying down the highway, travelers on the Internet need something to catch their attention. The words you use and how you use them to describe what your site offers is the way to bring in consumers. This is where search engine optimization done properly will help you out. If you can figure out the best set of keywords to portray your site, and if you can use those words in the content of your site, then you increase your chances of directing that speeding traffic to your site instead of directing them down the road to your competitor. If the customers don't come to you, they will go to your competition. Show up well on a search engine's results won't cost you a penny. But it can cause you to lose everything if your site doesn't appear. The amount of profits you get from your business will be directly related to how well you can use this marketing strategy. If the customers can't find you, the profits will never arrive. Internet surfers are a fickle breed. They know what they want and seek out only that item or service. They will search, find, and buy. It doesn't matter to them where they get what they seek, but it could make all the difference to you. So when you consider why effective search engine optimization is important, just think of the internet as a large highway with travelers speeding by.