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ch07

VIEWS: 42 PAGES: 22

  • pg 1
									Crafting Messages for Electronic Media

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 1

Media for Brief Messages
• • • • • • Memos and letters E-mail Instant messaging (IM) Text messaging Blogs Podcasts
Business Communication Today, 9e Chapter 7 - 2

© Prentice Hall, 2008

Memos and Letters
• • • • Make a formal impression Accompany physical materials Stand out from e-messages Follow legal requirements

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 3

E-Mail in Business Communication
• • • • Legal issues Confidential information Network security E-mail hygiene

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 4

Three-Step Process for E-Mail
• Planning • Writing • Completing

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 5

Planning E-Mail Messages
• Practice email etiquette
– Send necessary messages – Avoid unnecessary copies – Respect chain of command

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 6

E-Mail in the Workplace
• • • • Observe writing rules Aim for high-quality Enhance your career Avoid legal problems

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 7

Writing E-Mail Messages
• Composing effective subject lines • Keeping your emotions under control

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 8

Completing E-Mail Messages
• • • • • Revision Production Proofreading Personalization Distribution

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 9

Instant Messaging and Text Messaging
• Computer-based technology
– Routine communication – Online meeting exchanges – Internal communication

• Phone-based technology
– Person-to-person communication – Marketing messages – Entertainment applications
© Prentice Hall, 2008
Business Communication Today, 9e Chapter 7 - 10

Business IM Benefits
• Rapid response
• Reduced costs • Conversational aspects • Wide availability

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 11

Business IM Concerns
• Security and privacy
• User identification • Message logging • Incompatible systems

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 12

Three-Step IM Process
• Planning
– Conversational tone – Overall exchange – Coherent and complete

• Writing
– Minimize acronyms – Practice good etiquette – Stay professional

• Completing
– Revising – Proofreading – sending
© Prentice Hall, 2008
Business Communication Today, 9e Chapter 7 - 13

Effective Workplace IM
• Schedule usage • Protect confidential information • Avoid personal messages

• Limit impromptu meetings
• Avoid complicated messages • Minimize multiple conversations • Maintain “SPIM” filters
© Prentice Hall, 2008
Business Communication Today, 9e Chapter 7 - 14

Effective Business Blogs
• Use a personal style and authentic format • Deliver new information quickly • Include interesting topics • Encourage audience participation

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 15

Using Blogs in Business
•Project Management •Team communication •Company News •Policies and Issues •Crisis Communication •Market Research

•Customer Support
•Public Relations •Media Relations •Employee recruiting
© Prentice Hall, 2008

•Brainstorming
•Viral Marketing •E-mail replacement •News syndication
Chapter 7 - 16

Business Communication Today, 9e

Three-Step Blog Process
• Planning
– Audience – Purpose – scope

• Writing
– Content – Style – Information

• Completing
– Evaluate – Proofread – Post
© Prentice Hall, 2008
Business Communication Today, 9e Chapter 7 - 17

Using Podcasts in Business
• • • • Audio-video Training sessions Product brochures Virtual tours

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 18

Three-Step Podcast Process
• Planning
– Analyze situation – Gather information – Organize material

• Writing
– Previews/reviews – Transitions – Scripts/outlines

• Completing
– Revise – Rehearse – Record
© Prentice Hall, 2008
Business Communication Today, 9e Chapter 7 - 19

Assembling a Podcasting System
• The basics
– Microphone – Sound card – Recording software

• Advanced options
– – – – Audio processor A mixer Better microphone Improved recording/editing software
Business Communication Today, 9e Chapter 7 - 20

© Prentice Hall, 2008

Distributing Blog and Podcast Content
• Syndication • Aggregators or newsreaders • Podcatchers

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 21

Connecting with Audiences
• • • • • Feed capabilities Directories Tagging Blogrolls Trackbacks

© Prentice Hall, 2008

Business Communication Today, 9e

Chapter 7 - 22


								
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