Who Shines- Shoeshine Kits As Branding Tools by toriola1


									Presented by Daniel Toriola
Shoes make the outfit. On shoes that you put on your children everyday, you may wonder if the shoes will match the outfit that they are wearing. You might wonder if it is the best shoe for the event in which they will be participating. Click here to know more

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Who Shines? Shoeshine Kits As Branding Tools By Miles Lovegrove

Every now and then you can still see a shoeshine person snapping that cloth and brushing his customer’s shoes until they gleam.... kind of like a carwash for your shoes except that there’s no water unless you count the "spit" shine. There was a time when dozens of men would get their shoes shined but times change and it’s kind of hard to shine tennis shoes. Men have shoes now that have that patent leather gloss that lasts past eternity. So, alas, the only places you may get your shoes shined now are at some of the famous hotels’ lobbies and at home. However, shoeshine kits can make a great promotional tool. While they may not be used on a regular basis, they are a novelty item, and customers are sure to remember you, along with your unique gift idea. Up through the 60's most homes had a shoeshine kit available to them.., it was used on penny loafers and Sunday shoes. The shoeshine kit consisted of a brush and some soft cloths and some shoe wax which came in a couple of different colors and varieties. That is pretty much all it took to get it started. And the most important ingredient was the grease....the elbow grease. The purpose for a shoeshine kit was for taking care of the shoes. The more care you took with them, the longer they would last and the more family money would be saved. The shoeshine kit was used for maintenance, Sunday and holiday sprucing up and was always used after rain and snow storms. Almost all shoe wear during this time was made of some leather or suede and it was important that it was well cared for. Kiwi had been a shoeshine manufacturer for years. The shoe shine kit would be brought out, the footwear cleaned and then a conditioner was applied, it was similar to an oil and you would let it soak in and rub it in with the cloths. Then holing the shoe on one hand you would take the newly cleaned shoe and apply some wax in a circular motion and then you would rub it in with the cloth and then you would buff that shine on that shoe with that cloth and brush like there was no tomorrow, It took forever to shine that shoe, and the wax in that shoeshine kit would last no matter how much you treed to use it up. Some of us would try to shine the heels but it didn’t work out that well. The shoeshine men knew how to do it. We tried to do it. And a spit shine where you add a little moisture to
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the buffing polish. I don’t believe more than 5 people in the world know how to do that. I have seen some reproductions of the old professional shoeshine kits for sale. The one thing that differentiated the pro from the home kit was the fact that their supplies were always kept in a box with a slanted wooden top. An all purpose box, footrest, carry case and briefcase for the business man in which he carried the tools of his trade. These kits are very nostalgic today and I understand why. It brings back thoughts of a time long past. Miles Lovegrove is director of Fluid Branding (http://www.fluidbranding.com), the UK's largest supplier of Promotional Shoeshine Kits and Branded Items. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit Eco Incentives at http://www.ecoincentives.com

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Promotional Shoeshine Kits – No Shoeshine Boy Required By Miles Lovegrove

Everyone knows what it's like to have a pair of shoes that needs to be shined. Men, women, everyone has had a pair of shoes that could use a good buff now and then. But unfortunately there aren't a lot of shoe shiners around any more. You can't just go up to someone and have your shoes shined these days, so you have to deal with shoes that are scuffed, dirty, dusty, and covered with grass when you want to look your best. Or do you? Some companies don't think so. They think that people should be able to shine their shoes any time that they want to. So one of the promotional items that they are using to promote their businesses are promotional shoeshine kits. Here are a couple of suggestions on how a company can use promotional shoeshine kits to promote their company. Employees The first place that a company should look when they are looking for ways to use their promotional shoeshine kits is to give them out to employees. No matter what they do in the company, the employees of a company are going to be able to use the shoeshine kits. A company can also keep some shoeshine kits there at the office for last minute touch ups before meetings. Trade shows Another way that a company can promote their business with promotional shoeshine kits is to hand them out at trade shows. If the people who are attending the trade show are going to be there for a few days, they are going to enjoy getting a shoeshine kit to use on their trip. There are a few things that promotional shoeshine kits have that makes companies want to use them to promote their business. Price One of the things that companies like about promotional shoeshine kits is that they are something that comes in a variety of prices. Because of that, they are something that just about any company can afford. Sizes Another thing that companies like about promotional shoeshine kits is that they come in a variety of sizes. The company can choose the size of shoeshine kits that is going to fit their needs and their budget. Useful The last thing that companies know and like about promotional shoeshine kits is that they are

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Presented by Daniel Toriola
something that people are going to use. When the company gives someone a shoeshine kit, they know that they are going to use it and that they are going to remember the company because of it. Promotional shoeshine kits are something that companies have found to be very useful. They are a promotional time that comes in a variety of sizes and prices, and they are something that people are going to use after the company representative gives it to them. They are something that companies can give to their employees to help them keep their shoes looking nice. When a company is looking for a promotional item that is going to be effective, they should look into promotional shoeshine kits. Miles Lovegrove is director of Fluid Branding (http://www.fluidbranding.com), the UK's largest supplier of promotional Shoeshine Kits and Promotional Products.  For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit Eco Incentives at http://www.ecoincentives.com

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