Pay Per Click Search Engines

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					Presented by Daniel Toriola
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Pay Per Click Search Engines By Adel Awwad

Before promoting one's site through a pay per click (ppc) search engine, it is very important to take into account a few important points. Paying attention to the following points will not only increase one's conversion rate, but it will also minimize the advertiser's chances of losing one's funds as a result of fraudulent clicking. Title and description When choosing the title and description for one's advertisement, one should take special care to include factual, attention grabbing information about one's service or product. For example, if one is promoting an online casino directory, then one may consider using a factual title such as "Online Casinos" as opposed to the title "Gambling" which is too broad and general. An example of a factual and attention grabbing description might be "Receive $1000+ in free casino bonuses" as opposed to a plain description such as "Directory of Internet casinos". Which title and description would you be more likely to click on? (A) "Online Casinos: Directory of Internet casinos" or (B) "Online Casinos: Receive $1000+ in free casino bonuses"? Keywords Choose relevant keywords that accurately describe the service or product that you are promoting. Given sufficient time and resources, one can literally produce thousands of related keywords for any subject. However, using a massive list of keywords is not advised because in most cases only a small fraction of these keywords are relevant while the vast majority of the keywords are not, and would merely serve to drain the advertiser's funds. For example, whereas the following keywords may accurately describe an online casino directory; "online casino, online casinos, online casino directory", other keywords such as "gambling, poker chips, Las Vegas" are too general, too vague and in most cases irrelevant to the subject of interest. Search Results Positions The first set of positions in search engine results will usually attract the most amount of traffic. Although this is advantageous for person's whose results appear in the first set of search results in google, yahoo, msn and other free search engines, it may not be the case for persons whose search results
Pay Per Click Search Engine Secrets! The ultimate guide to pay per click search engines and how to use them effectively to increase sales immediately! Page 1

Presented by Daniel Toriola
appear in the top positions of ppc search engine results. Most ppc search engines have affiliate programs which offer webmasters incentives to promote them, and the more people an affiliate webmaster can get to click on the paid listings, the more money he/she earns. While many ppc search engines have anti-fraud systems in place to minimize the risk of an advertiser losing his/her funds as a result of fraudulent clicking, some ppc search engines may not. For this reason, it is not always advisable to bid for the top 3 search result positions of a ppc search engine unless the ppc search engine has a very effective anti-fraud system to protect the advertiser from fraudulent activity. Investigating the PPC search engine Before opening an account with any ppc search engine, it is advisable to read as many reviews about the search engine as possible. Most especially, read about the experiences of persons who have used it before. Does it have good customer service? What anti-fraud measures does it utilize? What is it's rank? Who else is advertising on it? Are there any super affiliates advertising on it? How do the bid amounts of the ppc search engine compare to the bid amounts of other ppc search engnes? These will usually give you an idea of whether to use it or not. Tracking Sales Depending on the product or service being promoted, there are several ways to track the results of an advertising campaign. If you are the owner of a particular site which has it's own affiliate program, then you may wish to consider setting up a unique affiliate account for every ppc search engine that you decide to use. For example, you may set up an affiliate account for ppc search engine xyz and call the affiliate account xyz. Then you can track the effectiveness of search engine xyz by monitoring the profitability of affiliate account xyz. Some affiliate programs allow advertisers to set up unique advertising campaigns with unique linking codes, landing pages, etc. These are also ideal for tracking the profitability of ppc search engines. Monitoring Traffic One means of tracking the traffic received from ppc search engines would be to allocate a unique entry point for each ppc search engine and to monitor the statistics of that entry point. Another means of tracking the traffic received from ppc search engines would be to add the tag ?Name-of-PPC-search-Engine at the end of the url being promoted on the ppc search engine. This would serve to inform the advertiser as to which ppc search engine sent a particular visitor. The best way to monitor the traffic received from a PPC search engine is to add an indepth statistical tracker to a website in order to monitor exactly where the traffic is coming from. It is very important to keep a close eye on where your traffic is coming from because if there is any fraudulent activity going on, you'd want to stop it before your advertising funds expire. For example, if a ppc search engine affiliate has posted a link back to your service/product with misleading words in order to encourage his visitors to click on your listing, then you'd want to know about it before your advertising funds are exhausted due to fraudulent clicking. Monitor Bids It is very important to monitor the bids for the keywords chosen on a regular basis. Bid amounts constantly change as advertising accounts drop out and new advertising accounts open, etc. For example, if you are paying $0.26 per click to be in the third position of the search results for a particular keyword, but position number four is only bidding $0.05 per click, then you are wasting $0.20 per click
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Presented by Daniel Toriola
because you would only need to bid $0.06 per click to be in the third position of the search results.

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Little Known Secrets - Search Engines Little known secrets on how to get top natural listings on search engines. Search engine executive reveals all. Page 3

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Pay Per Click Management Guide By Jamie Simpson

At its most simple, Pay per Click or PPC as it is known and as the name suggests, is a way of advertising on the Internet where the advertiser pays for their ad when their ad is actually clicked on by an Internet user. As it hasn't been around for that long, many people still don't understand how Pay per Click works or if Pay per Click is something they could actually benefit from. If it's managed properly, a Pay per Click campaign can be highly lucrative. Pay per Click search engines are those search engines that offer the Pay per Click option. When an Internet user runs a search on an Internet search engine, say Google for example, which is one of the most popular Pay per Click search engines on the web, they will obviously put some key words or phrases relating to what it is they are searching for. When the results page appears, they will also see some adverts appearing on their search page. If they then click on these Ads and are taken to the landing page of the advertiser, the advertiser will pay the amount they originally bid on the particular key words or phrases. Of course there's no guarantee that by arriving at the landing page the Internet user will actually engage and sign up for or buy something, that will then depend on the appeal of the advertisers website. The fact that someone clicked on the ad is enough to generate a fee. If a content website or blog chooses to display Ads on their website, advertisers will usually pay a fixed amount for the keywords as opposed to a bid. Again, they will only pay when an Ad is clicked on. Pay per Click Campaigns Basically when setting up a Pay per Click campaign you would have to choose your key words, decide how much you are willing to pay and which search engine or search engines you want to go with and then open an account with your chosen search engines. The greater the market coverage of the search engines the higher the price you are likely to pay. Different search engines will have different 'rules' or guidelines concerning the Pay per Click ads you can place. Generally though, they will consist of a short title and description of what you are offering along with a link to your website. This title and description has to be relevant and is subject to review before your Ad will be accepted. Obviously, the particular search engines you want to go with and the key words and phrases that you choose are of the utmost importance if you want to have those click throughs to your site. When bidding on your chosen keywords you will pay more for popular keywords. It is you that decides what the maximum amount is that you are willing to pay for any particular keyword. Those who pay the most will appear higher on the search pages. The price of keywords can range from pennies to pounds or cents to dollars and will vary from country to country. A properly managed Pay per Click campaign will increase click throughs (traffic to your site) and the number of conversions (those who actually become customers) which will give you a greater return on your investment.

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Pay per click is a fantastic, measurable way of marketing your website. If you wish to learn more about external pay per click management, then talk to the PPC experts at Search Laboratory.

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Patricia Johnson Patricia Johnson Management Consultant
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