Online Marketing, Attracting The Right Kind of Attention by toriola1


									Presented by Daniel Toriola
Link popularity and link relevancy are the two primary factors in the way that most search engines determine rankings. The object is to have more inbound text links than your competitors without going overboard. Click here to know more

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Online Marketing, Attracting The Right Kind of Attention By Barrett Niehus

Online Marketing, Attracting The Right Kind of Attention by Barrett Niehus

Attracting The Right Kind of Attention By Barrett Niehus If you have spent time on the internet trying to promote your web site, you have realized that it takes a great deal of work to maintain a constant level of traffic. From search engine submissions to awards and affiliates, promoting your web site takes a significant time investment. As a result you spend hours each day trying to get your traffic numbers to climb. However, the question must be asked: Does the increase in traffic result in a proportional increase in sales? As many "Dot Coms" have seen in the past two years, traffic does not necessarily equal profit. You must target your audience and sell to the groups that are most likely to see value and purchase your products. Unless your product is needed, purchased and used by every man, woman and child on the planet, you must determine exactly who your customers are. With a bit of research you should be able to accurately define the age bracket, socio-economic status, gender, race, and religion that typically purchase your products. Armed with this information, you can double your sales without having to increase the time you spend promoting your site. Instead of sending out general announcements in chat rooms, or bulk emailing, you can find ways to accurately target the people who will use your products. With knowledge about the demographic group that you serve, it should be easy to find associations, facilities, clubs and
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Presented by Daniel Toriola
businesses that also serve this group. Find these groups, generate relationships, and use their resources to boost your traffic. By finding which related products and services your customers use, you can generate relationships to leverage these demands. If your demographic is generally buys a specific product that is complimentary to yours, you may consider approaching the manufacturer of that product for some cooperative advertising. If your customers generally require a specific certification or type of training, you may approach the education institutions for cooperative advertising. You may also consider renting member contact information from these groups. Once again, by generating a relationship with the groups that have direct access to your customers, you can increase your sales without having to spend more time online. Regardless of the way that you promote your site it will take a commitment of time to make it profitable. It will take an effort both in and out of cyberspace. However, by directly targeting your customers, you will be able to create income and profit without spending a fortune attracting traffic. Target the people that buy your product. Focus your resources on these people, and stop wasting time trying to get everyone on the planet to view your website. Financial success comes from marketing to people who will purchase your product. ----------------IP Ware, Create Continual Income Streams From Real Estate

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Presented by Daniel Toriola
Evaluating The Response To Your Online Home Based Legitimate Business Promotions By Steven Fu

One of the most important ways to foster a continual improvement to your online home based legitimate business is to track and evaluate the responses to your promotional efforts. This can be done in a number of different ways. Customer surveys and embedded HTML codes are two of the most popular methods of evaluating the effectiveness of marketing campaigns. This article reveals how you can do that and why. Customer surveys can be as simple or as complex as you like depending on how detailed you want your feedback to be. However, one of the most effective ways to find out how well your marketing tactics are working is to include a question asking consumers where they first learned about your products or services. This is important, because if you find a big number of your customers come from a particular venue, it is a good indication this method of advertising is working more effectively for you.

Embedding scripts into your advertisements for the purpose of tracking feedback is also a popular method of evaluating the response to your online marketing strategies. Advertisements can be coded so that you receive feedback each time somebody clicks through a particular advertisement. This is useful for letting you know which of your online home business advertisements are attracting the most attention. If you are using more than one design for your advertisements, you will find one that attracts more attention than the others. This is when you should make the decision to convert your advertisements to the more effective style. Similarly if you run your online home based legitimate business advertisements on several different websites, you will find one that pulls in more traffic than others. You may also discover some websites are not attracting much attention at all. This would give the you a good indication of which advertisements to be canceled and which to be kept running. Finally, the response to an online home business campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an online business campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore, if you plan to use website traffic as feedback for how well your online home based legitimate business promotion strategy is working, it is important to only implement one major change at a time so they can each be evaluated separately.

Steven Fu, is an authority in testing and recommending top online home based legitimate business. Find out how you can easily start your own home based legitimate business by downloading his "FREE Toolkit" at;

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Presented by Daniel Toriola

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