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Multi-Channel Solution Is This The Solution You Are Looking For-


									Presented by Daniel Toriola
A good Ecommerce Solution should include strategy, web site design and development, online marketing, storefront, catalog, shopping cart, payment processing, fulfillment, customer service, and tracking/analysis. Click here to know more

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Multi-Channel Solution Is This The Solution You Are Looking For? By Arie Shpanya

You have the best product but does the world know about it? As a matter of fact, is it known to at least the neighborhood of your company? With growing of Internet marketing in leaps and bounds in the recent times, your product needs strong online presence and it is possible through multi-channel solution which could help the message reach out to millions in just about a click. The buzzword in today’s online business model is multi channel ecommerce. Multi channel ecommerce service does not only target one product of your organization, it basically helps to build brand credibility and thus better product visibility (two for one and a value-for-money service). Some of the salient features of the services that enhance Internet marketing selling multi channel include affiliate management, PPC (Pay Per Click concept) and search engine optimization. So, if you are ready to build your brand and make the most of Internet marketing to increase your business profitability, the solution is to scout for the right ecommerce agency that would render nuances of product selling the multi-channel way and help take your business to greater heights. But how does the ecommerce agency help create the right brand? There are several internet marketplaces such as eBay, Amazon and many more, the right ecommerce agency would help make your products sell on eBay, sell on Amazon and create a dedicated ecommerce online store on behalf of the clients. The complete ecommerce platform solution includes creating channeladvisor stores design and providing with best auction templates for again the right eBay stores design. Apart from online strategy evaluation, a one-stop ecommerce merchant solution enhances branding services through channeladvisor store. For a successful launch into the Internet business community, creating a brand value in the cyber market and products selling on eBay and selling on Amazon are extremely important. Simply because; online shopping is going to be the most happening thing in the coming decade that would accelerate your business. Just so you know if you have an online presence, a right ecommerce agency would help you get eBay best match and can also aid in getting the most out of channeladvisor stores. Apart from providing with right template of eBay stores design, you should also get access to a wide range of online customers by creating brand presence in the other leading marketplaces including Overstock, Amazon and other channels of sales.

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Presented by Daniel Toriola
There are companies that have a team of experienced professionals and merchant advisors who do branding services including website design, logo creation and search engine optimization for most channel advisor stores, eBay stores and even ecommerce websites. Most of the features of channeladvisor stores include refined search functions, automated order processing, integrated shipping features, Livechat system and so on. Do not select many tools for the eBay best match, instead select an all-in-one professional eCommerce platform system that brings together all the tools that a seller needs into one package.

Should you like to get value added multi channel solution for optimized sale and sophisticated business strategies for your business profits to grow cutting through the competition check with multi channel ecommerce solution providers that had good track record. Check the site to see what they have got to offer you.

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Presented by Daniel Toriola
Multi-Channel Retail - Plan For Success By Craig Smith

The maturation of multi-channel commerce More and more retailers are realizing the benefits of multi-channel retailing. Leveraging brand equity in multiple touchpoints has been proven to drive loyalty and interaction among consumers. With trends clearly showing the Internet as the core component to pre-purchase research, brick and mortar brands can ill-afford to take a wait and see approach as it relates to core multi-channel offerings. Three core enhancements must be executed flawlessly to have true multi-channel integration: • In-store associate kiosks Leveraging the eCommerce store within an in-store environment solves fundamental out of stock situations, provides a new channel for up/cross selling, and maximizes profitability per square foot. • In-store pickup Incorporating buy online and pickup in-store functionality eliminates the barrier of shipping in the online sales equation. With shipping costs being the number one driver to why shoppers choose to not purchase online - this initiative help reduce key customer based purchase inhibitors while drive incremental sales in-store traffic. The solution also provides added convenience and satisfaction to the consumer, as they no longer have to wait to receive their merchandise. • In-store returns Returning products that were bought online, in-store, can bring many back-end technology bottlenecks to the radar screen. Forward thinking retailers must accurately map their order processing and inventory data to empower service associates with the data they need to reconcile and close the transaction efficiently at the POS. Slow processing and a poor return experience will virtually erode a consumer relationship that was costly to start and maintain. Getting your organization on board with change Convincing company executives that these initiatives deliver ROI may be challenging, but that challenge pales in comparison to what is faced in your store network. The perspective change within the rank and file employees in your organization will prove to be your most daunting task as it relates to these initiatives. Within all three of the solutions above, the web transaction integrates with the physical store. The store is the final piece of the puzzle in all three scenarios, making it the most crucial element to deliver a proper transaction. If your employees do not execute properly on this level, the result will be an un-utilized solution, or even worse, a customer perspective that your employees are incompetent. Your web hosting solution. Page 3

Presented by Daniel Toriola
The key is getting your employees aligned with multi-channel change. This happens by driving two key operational strategies in conjunction with a multi-channel technology solution. • Training Store managers must take the lead in understanding multi-channel solutions, while leading efforts to replicate this knowledge among customer-facing employees. Prior to solution launch, be sure to communicate the internal and external value among the manager base, create a solution handbook for employee questions, and bring managers in to the home office for a ½ day workshop to become experts right before the solution goes live. • Incentives Employees must feel that the web-generated order still has some benefit to them. To drive accountability, some type of carrot must be given to ensure that employees have reason to treat the web-driven transaction seriously. Because in-store employees receive bonuses for comp sales, create some type of awards program for efficiency as it relates to in-store multi-channel solutions. Or provide a piece of all web sales, distributed on a regional basis. Understand the dynamics of your employees - how they work and what motivates them. By closing the gaps in training and incentives, multi-channel success becomes much closer to being reality. Craig Smith is the founder and managing director of Trinity Insight LLC. Trinity is a consultancy that helps online retailers sell more products within the eCommerce marketplace.

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