Market Surveys - An Under Used Marketing Tactic-

Document Sample
Market Surveys - An Under Used Marketing Tactic- Powered By Docstoc
					Presented by Daniel Toriola
Would You Like to Make Easy Money Working from Home Just for Giving Your Opinion? It does not feel like real work. You will get paid real money for sharing your experience about products you already use everyday. Click here to know more

Our Web Hosting Plans Start From Only 41 cents / month. Our Web Hosting Plans Start From Only 41 cents / month. Sorry, We're Only Repeating To Inform That This Isn't A Typo :) Do Check Us Out! Click here to know more

Market Surveys - An Under Used Marketing Tactic? By Gary Vasey

Since the days of running my own PR and Marketing Consultancy, I have valued market surveys as a superb marketing tactic. Market surveys, if they are properly set up, can provide a wealth of information for your firm. A survey can also actually generate sales leads, improve your brand awareness, help you gain knowledge about the competition, the market and their buying criteria. Surveys continue to be an underused but powerful tactic in marketing from my perspective. How To Set Up A Market Survey A market survey has to be thoroughly thought through to be truly effective. It can't be too long and yet it needs to ask the right questions. Often, those dong a market survey miss out on the chance to truly add value by not asking the right questions or perhaps by framing the questions wrongly i.e. they are open to interpretation on the part of the respondent. The first question to ask yourself is what information do you really require from the survey? You then have to construct a profile of the respondents that you are seeking to survey and frame the questions in a way that is not open to interpretation and yet provide the data that you are looking for. Try to keep the questions structured and logical in order and ensure that the questions are concise, clear and not open to misinterpretation. In fact, run the questions through with potential respondents a few times and gain feedback from them on how it went and how it could be improved. It always pays to try to structure questions such that the answer is definitive as opposed to open ended. In other words ask yes or no questions or use a list of responses that can be ranked. This makes it easier for the respondent and ensures that you get the answers you are looking for. Gaining Additional Information What many forget when setting up a survey is that this is the chance to extract some real intelligence and data from the market. You need to make the most of it. Adding questions regarding the respondents buying criteria and buying habits can provide data that can be used to set up your future marketing campaigns with more effectiveness, decide where and how to advertise and, what to emphasize in your marketing collateral.

Niche Marketing Secrets Turn your hobby, special interest, or expertise into a niche market worth over $12,000 a month in your spare time. Page 1

Presented by Daniel Toriola
As stated above, surveys also generate leads. Talk to 50 companies and you will generate at least 1-2 real leads as well as arm yourself with 50 real names, phone numbers and email addresses to pass to your telesales folks. Additionally, the survey will equip you with some real competitive intelligence such as how active are your competitors from a sales activity standpoint, where are they installed/used, what do their users/buyers actually think of them and more besides. Once the survey is set up it can be managed as either a telephone survey or you can use one of the many tools available to set it up as an internet-based survey. You will need, of course, to identify in both cases potential respondents that meet your criteria and have some way to reach them. Summary Market surveys are an underutilized marketing tool that can offer much more than simple market data if planned and executed properly. They can generate leads, help develop your brand, provide competitive and market intelligence and help you to hone your positioning. In fact, surveys are a cheap but sure fire way to gain the upper hand on your market and competition. BlogsPayu is a blog site written by marketer GM Vasey and tries to tell the truth about making money from blogging. Visit the site for more articles like this one at

Get Pay For Taking Surveys Complete Guide that shows you how to get paid by filling out surveys, Guaranteed! Page 2

Presented by Daniel Toriola
Can We Get Paid Quick Just By Filling Out Forms? By Linda E. Joy

What do these 3 statements, 'Get paid quick, online surveys, free money' have in common? The online paid surveys industry is one of the fastest growing sectors in online businesses today. More and more, global companies are muscling in on the Internet to reach out to their customers, and that's before they even release their new products to the public. Consumer and market research is today a multi-billion dollar sector. The bulk of this is forked out by large conglomerates conducting their online surveys prior to their advertising blitz. Several types of paid surveys are available, some longer or shorter than others. For the most part, the premium paid is dependent on length of the survey given. These are free paid surveys no membership fee required. If you are looking for business ideas for earning extra money online, cash paying free paid surveys is a good starting point. There are a large variety of web sites and companies to familiarize yourself with. Database companies do not offer paid surveys, they will however provide an up-to-date database of companies who will pay you to take surveys. These middlemen sites are certainly useful because they take the work of handling multiple marketing companies or product companies and handle their survey processing. If you join such a site, you are guaranteed a good flow of reasonably paid surveys. Marketing companies is the main source. Some marketing companies process their surveys on their own. From certain prospective, it is a good idea to join such survey lists. However the frequency might not be that good as with the other two types. You can get paid either by cash, free product giveaways or points that can be exchanged for money or products/services from the companies. So the idea of getting paid via filling in forms doesn't sound all that far fetched anymore, does it? Are you ready to take on the challenge of online surveys and earn extra cash from the comforts of your own study? If so, you can check out our site for more information. Get the latest in ideas & resources on and stay-at-home businesses.

Get Cash For Surveys Discover how to earn up to $250/hour online taking surveys! TOP CONVERTING AFFILIATE PROGRAM. Page 3

Presented by Daniel Toriola

Related eBooks: Can We Get Paid Quick Just By Filling Out Forms? Extra Cash Through Paid Surveys Online Paid Surveys - Do They Really Work? Use a Mix to Get Your Marketing Noticed A Review of Paid Surveys at Home Get more Free PDF eBooks at Related Products: 7 Ways to get Great Links to your Website Email Marketing in 2006 Super Six PHP Scripts How To Find A Topic For Your Ebook Info Product Marketing Secrets Exposed! A genuine resource center for Quality Ebooks and Softwares
This PDF eBook is for free Distribution only, it cannot be SOLD Fast, Healthy Weight Loss Ebook on Fast, Healthy Weight Loss by exercise Physiologist, Greg Landry. Click here to know more

Powered By ReBrand this PDF eBook with your Name / URL / ClickBank Affiliate ID for Free

Premium Surveys: Easiest Cash Online. Get paid upto 450/hr for filling surveys, reading emails, focusgroups, secret shopping and more. New QUICK START guided added. Page 4

Patricia Johnson Patricia Johnson Management Consultant
About Sharing ideas with others. The documents may contain basic information you already know. The documents are shared, also keeping in mind the people who don't know. Also, the documents might be useful to those who think they know buy they don't know that they don't know.