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All About Internet Advertising Methods


									Presented by Daniel Toriola
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All About Internet Advertising Methods By David Riewe

People opt for internet advertising methods because practically half of the world's population knows HTML. If you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what are you going to avail of: the expensive internet advertising methods or the cheap ones? Others will pipe in "expensive!" immediately, but they don't know cheap internet advertising method attracts great benefits as well. Here's the lowdown and a comparative look on the cheap and expensive internet advertising methods:

The Expensive: 1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they're all about. This is an internet advertising method that you can do without. Fly ads are derivatives of pop-ups which are also equally irking to the visitors. 2. 1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they're all about. This is an internet advertising method that you can do without. Fly ads are derivatives of pop-ups which are also equally irking to the visitors. 2. Pod casts. Broadcast is to TV as pod cast is to internet. It's one sophisticated internet advertising method that can somehow hamper your budget. But if you're thinking results, pod casting is worth the money. 3. Paying the search engines. How does this one work? When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Fixed payment for the search engine allows just that. Expensive, yes, but if we're talking about Google and Yahoo search engines here, then don't
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Presented by Daniel Toriola
give it a second thought. This is associated with another internet advertising method: the pay-per-click system. The Cheap: 1. Blogging. Go along the bandwagon and blog about your website. This is an internet advertising method that is popular as of the moment, so you never have to worry that this will never spur outcome. All you have to do is sign up for a blogging account, post and voila! You don't even need to pay! 2. Submit to not-so-big search engines. This is cheap and dependable. If you submit your site to smaller search engines, you have bigger chances to get bigger results. Remember that the search engine giants can dwarf and overlook your site easily, so this internet advertising method might just be the right one for you. 3. Text links. This is not just cheap...this is virtually free! Let someone text link your site and return the favor. Cheap versus expensive, that's always the question that hounds on whenever we're trying to get something. In the field of internet advertising, just be wise enough to figure out what will suit your needs. Go for what you want as long as there are visible results.

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Presented by Daniel Toriola
4 Common Marketing Mistakes Online and How To Avoid Them By Jean Klett

There are so many ways to market a product on the Internet that many people never become good at any of them. This leads to marketing mistakes that can be avoided. In this short article we will take a look at four common marketing mistakes and how you can avoid making them. 1. Lack of focus on one marketing method. This is a common mistake you see made by Internet marketing newbies. They jump around all over the place trying various forms of Internet marketing while never mastering any of them. They never take the time to learn how to do one method before taking on a second one. Therefore they never develop meaningful traffic to their website because they never stick with something long enough for it to be successful. 2. Having unreasonable expectations. The Internet is a big world and to expect one ad to make the difference in your success is not a reasonable expectation. You have to view your advertising in the overall scheme of things and understand that there is a lot of competition online and it will take time for you to achieve the results you are looking for. 3. Not testing and tracking the results. How can you know what is working in your advertising efforts if you're not keeping track of the results it is delivering? You should constantly be testing and tracking results and then making adjustments to improve the ads you are running. 4. Not doing some paid advertising. Everyone wants to do as many free or nearly free methods of advertising as they possibly can. Although this is certainly a good idea from a cost standpoint, avoiding paid advertising can cost you a lot of business. Eventually you need to find a couple of paid advertising methods that work for you and do those. Whether you focus on pay per click advertising, ezine advertising, banner advertising, purchasing visitors, and so on doing some paid advertising is an important part of having a balanced marketing mix. In summary this is four common marketing mistakes I see being done on the Internet all the time. You can easily avoid these mistakes by understanding what they are and working hard not to make them yourself. Initially you want to focus on one form of advertising and become good at it. Keep your expectations reasonable and test all of the ads are running. As you can afford it work in paid advertising to give you a balanced marketing mix.

Jean Klett is a business coach and mentor that assists serious entrepreneurs in building a profitable online business.For more information,go to:

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Presented by Daniel Toriola

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