Advertising Your Business on the Internet With an ROI - Driven Mantra

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					Presented by Daniel Toriola
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Advertising Your Business on the Internet With an ROI - Driven Mantra By Naz Daud

Business owners are consistently finding that the internet can be a highly effective marketing channel. Not only is it easy to track how effective your marketing is, but you can also use that data to consistently streamline and improve how you invest in that medium. On the Internet, it's also much easier to target consumers; you can do so by intent, demographics and context. Measuring Returns In order to ensure you achieve a strong ROI for your business, it's necessary to ensure you're measuring everything - and also testing everything too. Thanks to website analytics software, it is possible to measure which sources send traffic that converts into sales or the action you are looking for the consumer to take. You can also use website analytics software to test two alternatives to the one webpage - you can then know for sure what factors are improving and what factors are reducing conversion rates. You may be asking: isn't it expensive? The answer is a firm no. You can use Google's free analytics software and get things started for free. Many large companies rely on Google analytics; however others choose to invest in more expensive solutions. It's up to you to decide for yourself. But, either way, getting analytics software installed is useful if you want to track the results of your internet marketing campaign. Targeting Consumer Intent The best way to target consumer intent is through search marketing. You can do this through either paid search advertising (Google Adwords, Yahoo Search Marketing) or through using the services of an SEO to improve your websites rankings in the natural search results. So, how do you use search marketing to target consumer intent? If you sell shoes for example, then you can be relatively confident that of the thousands of people that type 'shoes' into a search engine each day, some of them would like to buy shoes. You can show up in this search result, and target the intent of the consumer. A shoe retailing internet business, for example, would possibly like to appear for hundreds, or thousands of keyword phrases -- black shoes, white shoes, ladies shoes, trainers, slippers, golf shoes, boots and many more.
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Targeting a Demographic Profile If your product is popular among, or targeted towards, a certain demographic, then you will be able to use internet marketing to target suitable consumers in a way you would find hard to do in an offline environment. You can contact website owners, explain the demographic profile of your customer, and find out if they have enough traffic available at a reasonable price. Because they will know information about their visitors, and will be able to identify them by their IP address, log-in details, and other tracking methods, you'll only pay for impressions that matter to you. Contextual Targeting As a wedding planner, a wedding magazine would appear to be a great place to advertise your business offline. Internet advertising allows you to target consumers based on the context of the website or webpage that they are visiting. As a builder, wouldn't it be nice to appear on a webpage which has an article about "How to Find a Qualified Builder"? You can buy adverts that only show up on pages related to your products and services. Naz Daud - CityLocal Business & Franchise Opportunities

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Pay Per Click Advertising: The Only Thing That Really Matters Is Your ROI! By Serge Dandelin

When looking for a new way to advertise your business, you may want to think about getting into Pay Per Click advertising. So what is Pay Per Click advertising? This is a form of advertising when you only pay for the people that click on your ad. So sure this is going to be great, because you are going to get a lot of hits on your website, right? Well the only thing that really matters when you are using Pay Per Click advertising is your ROI. So what is your ROI? This is your 'Return On Investment'. Pretty much, you figure out your ROI to figure out how effective your Pay Per Click ads really are. Sure they are bringing people to your site, but are these people buying anything? That is what ROI helps you find out. Whenever you start a Pay Per Click advertising campaign, you are going to want to keep up with your stats. This includes how many hits you are getting per day on your site, and how much your sales have increased over the time since you started your Pay Per Click advertising campaign. It's very important that you keep up with this information so that you know for sure that your Pay Per Click advertising is paying off. Sometimes it can cost a lot of money to run a Pay Per Click advertising campaign, so you need to make sure that it is going to pay off for you in the long run. Most people, however, do not know how to figure out their ROI. Well, do not worry, because there is hope for these people yet. Whenever you look on how to calculate your ROI online, you are going to come across something that is known as a ROI calculator. This is, of course, used to help you figure out what your ROI is. Whenever you find one of these ROI calculators, there are a few pieces of information that you are going to have to put in. Some of these calculators work differently, but for the most part, they are all looking for the same thing. They are going to need to know the amount of clicks that you purchased, and they are going to need to know the cost per click that you are paying. These are calculators that you can add right to your site and that will gather the information for you. The information you are going to get out of this ROI calculator are things like how much you are grossing off this campaign, how much people are spending, and how many responders you have to your PPC ads. It does not matter if you spend 1 million every month in PPC fees. As long as your ROI is positive, the campaign is successful. The key with PPC advertising is to find which keywords are making you the most money and getting rid of the keywords who are not making you money. Plain and simple. To Your Success! I have just completed my brand new guide to Search Engine Marketing Success. Download it free here: Best Regards, Serge Daudelin SEO Consultant

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