The Importance of Usability in Web Design

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                                      The Importance of Usability in Web Design
                                                    By Amy Nutt

   No matter where you look these days, different designs for websites are starting to become more
popular. Even though there are website designs out there right now that have certainly done a lot to
forward the case for interesting and innovative new designs, there are still some core principles that
remain at the heart of every good website. One of these core principles is the principle of usability,
something that is always going to be hip in web design. Some people have problems grasping this
concept. For those people, this article should prove helpful.

What is Usability?

 This is a question that people ask all the time. People tend to be familiar with visual attractiveness and
general content, but usability is a concept that most people don’t think about (if at all) until the end of
the actual design process.

 To put it simply, usability refers to the idea of how the website is used by users. In other words, if a
user can come along and use your website easily, you have a high usability rating. If, on the other
hand, it is rather difficult to use your website for the average new user with an average level of modern
internet knowledge, your website will not have a high usability rating in the slightest.

 We have all been to websites that had us wondering exactly what the creator was thinking when they
made the navigational buttons for them. We have all also been to websites that were absolute delights
to navigate because of how conceptual and intuitive the entire interface and interactive element
actually was. For that reason, everyone that has ever surfed the internet has a general level of
understanding and sympathy for the struggles that people go through when trying to create websites
with high usability.

The Importance of Usability

 There are some people out there that would argue quite vehemently that usability is something that is
not really that important. In fact, there are people that still make their living through the creation of
thousands of different Adsense pages in the hopes that they can make a few pennies per page per day
and have that amount add up to something impressive when all of the different websites are added
together. These are people that are not interested in usability, but rather just impressions and clicks.

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 At the end of the day though, the internet is moving away from these people. The web 2.0 revolution
has made interactivity one of the biggest elements of the average new internet site today. If you want
people to keep coming back to your site, you need to make your site usable. If you want to make
money off the internet these days, you need to have a site that people can keep coming back to. That
is essentially the way the internet works these days and you are either going to adapt to it or your
business is going to die off. At the end of the day, it really is just that simple.

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                                             Improve the Usability of Your Website
                                                                 By Todd Herman

"The link is broken again."

 These aren't words you want to hear coming from your website's visitors. If they are uttering such
words of displeasure they will probably cease to be visitors. There are just too many quality websites
out there and this means they don't need to waste time with a site that suffers from poor usability.

 If you are running a commercial website marketing plan, it is of absolute paramount importance that
the website be properly designed. This is something most people understand clearly. A confusing or
poorly designed website will not do wonders for making sales. Again, this is something most people

 However, there is a single mindedness people have towards web design and it ties into web
development marketing. That is, they assume that web design refers exclusively to the text and
graphics of the site. This, however, is really only a partial analysis. In reality, the usability of the website
is also critical for website marketing. Without a "usable" website the ability to convert visitors to paying
customers may be impossible.

 On a baseline level, the usability of a website refers to how easy it is for a visitor to navigate a site.
Surely, a commercial website will have a number of different "areas" to it. These include contact
sections, about us sections, product or service descriptions, etc. In order to arrive at these different
sections, people need to click on the links that will lead them there. Of course, if they are unable to find
those links then all your website development marketing will be for naught.

 Why would people not be able to locate these links? There could be a number of reasons. The font for
the links could be far to small to see; the color of the font is too similar to the background colors which
makes them blend together; the links could be placed on a very inappropriate section of the website;
and pretty much anything else that would be an aesthetically bad idea.

 In reality, there are a number of ways one can sink the usability of a website. However, follow a little
bit of simple website marketing and design common sense would circumvent these problems. A site
should always be clear, concise and properly illustrated. The various links and sections to the inner
pages of the site need to be properly marked.

 Text descriptions should be comprehensive but neither brief nor verbose. In short, proper composition
and design skills should be employed. Improving the usability of a website does not require any special
magic or plans. It really is a matter of crafting a coherent website. This is critical because poor usability
of a site will undermine any web development marketing plans you may have.

 Of course, the inverse is true as well. If solid website designers are employed and they do a solid
website design job then the ability for a website to be commercially successful will be possible.
Because so much commerce is conducted on the internet, the demand for website designers has
increased. Now, there are so many designers out there that deals are easier to come by. Considering
the low cost options available for hiring a web designer, there is really no reason to avoid putting one
on the proverbial payroll!

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Improve the Usability of Your Website
Benefits of Graphic Designing Combination with Website Design
Usability – Not Such A Complicated Thing
Web usability: The basics
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