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Advertising Club of Toledo 2008-2009 Program Series Sponsor

December | 2008

Buckeye TeleSystem
Sneak Peek

NO PROGRAM IN DECEMBER HAPPY NEW YEAR! Friday, January 9 ADDY Collection at PointSeven Studios between 11:00-4:00 ONE DAY ONLY! Visit the website for more information. Friday, January 16 ADDY Judging a PointSeven Studios Wednesday, January 21 Monthly Luncheon Program The Toledo Club Steve Weathers, CEcD President & CEO Regional Growth Partnership & Rocket Ventures Thursday, February 26 ADDY Awards Show Owens Community College NEW VENUE - AVCC Audio/Visual Classroom Center
visit our website for more information

It’s everywhere.

Wherever you go, whatever you do, it’s there. All entries must be entered online at $50 per entry Member $90 per entry Non-member $25 per entry Student More information at or e-mail COLLECTION DAY: Friday, January 9, 2009 11 a.m. to 4 p.m. PointSeven Studios 810 Seneca St. SHOW: Thursday, February 26, 2009 Owens Community College Doors: 6 p.m. Dinner: 6:45 p.m. Presentation: 7:30 p.m.

For more information or reservations, call Patty at 419-866-4199!
1 ADventure

ONE DAY ONLY. No late entries. Payment and manifest must accompany entries.

December 2008

Angela Riddel President, Advertising Club of Toledo
ADventure, Advertising Club of Toledo 7230 Sawmill Run, Holland, OH 43528. Advertising rates available on request. Contact Patty Schoepf Advertising Club of Toledo 7230 Sawmill Run Holland, OH 43528 419-866-4199 FAX 419-868-3746 ACT Editor: Ed Rupley

Feeling like a one-armed paperhanger these days? The holiday season is often the busiest time in advertising. This year is no doubt even busier than usual. The current economic conditions have forced many of your

value-added bonus or simply a heartfelt, handwritten thank you card—is up to you. But I encourage you to do something. You’ll be letting them know that your company cares and is run by people they’ll want to do business with in good times and bad. Happy Holidays!

Angela Riddel President Advertising Club of Toledo

ACT Officers:

retail clients to offer deep discounts in order to boost sales. While that may be good for advertising sales, it doesn’t necessarily translate to profit for your clients. This holiday season take time to personally thank your clients. Let them know you appreciate their business and the economic difficulties they face. How you choose to express that gratitude—with a price break, a

Angela Riddel, President The University of Toledo, 419.530.2452 Sara Shiels, 1st Vice President Hart Associates, 419.893.9600 Michael Seay, 2nd Vice President Buckeye TeleSystem, 419.724.3872 Greg Reece, Treasurer Flying Colors Press, 419.255.8255 Sue Hague-Rogers, Ex-Officio 2020 Exhibits, 419.266.1010

Executive Director:

Patty Schoepf, 419.866.4199 E-mail:

Board of Governors:

Craig Buschmann Sheroian Associates, Inc., 734.854.5501 Dan Gallerno Susan Gdowik R/P Marketing Public Relations, 419.241.2221 Patrick Giammarco The University of Toledo, 419.383.5376 Erin Hirschfeld Erin Ink, LLC, 419.266.2542 Kathy Jex In-House Communications, 419.537.9004 Judy McFarland Thread Information Design, 419.887.6801 Shane O’Neill Fruchtman Marketing, 419.539.2770 Joe Pinciotti UlrichPinciotti Design Group, 419.255.4515 Tim Speweik Mail Works II LLC, 419.725.6245 Michael Temple Temple Development Company, LLC, 419.882.4904 Jeff Zawodny CDM Communications, 419.874.4399

Welcome New Members!
Gary Arthur President Kennedy Printing Company Jon Frank Northwest Regional Manager Daymark Safety Systems

A full service merchant serving the greater Toledo and southeast Michigan areas for over 75 years. 734-266-3710 or 1-800-482-0556



December 2008

AdBID Another Big Winner
By: Kathy Jex


he dice rolled, the drinks flowed, and the tables were surrounded by players roaring in triumph at the annual AdBID, Friday, November 14. Central Union Plaza provided an innovative backdrop for this year’s edition of Advertising Club’s biggest fundraiser of the year. This year about 100 people attended the auction and casino night, which also featured a murder mystery theme. Guests were invited to guess the killer of Madam Meme and were given clues via a vintage radio program, Ad Club’s Mystery Theater. The program was presented in four episodes during the evening, featuring 1920’s gangster characters at the opening of a Speakeasy and Casino. Cast members

were Jerry Brown as “The Don”, Judy McFarland, Erin Hirschfeld, Kathy Jex, Matt Baker, Tim Speweik, Greg Reece, and AdBID Chairs, Sara Shiels and Michael Seay. The victim was played by Executive Director, Patty Schoepf and the announcer was Ben Wilcox of Clear Channel. An Italian buffet was the appropriate dinner selection for the evening and everyone enjoyed the pasta and sauce selections. Patty’s husband and friend (both named Scott) and Courtney and Susan (BusinessVoice) were kind enough to provide bartending service as people perused the auction tables and enjoyed the games, ranging from Texas Hold’em to Craps. A great selection of merchandise and media pack-

ages brought in a respectable profit, which goes to our annual Scholarship fund. Special thanks to Mark Reiter at Level 2 Audio for the sound effects and old radio music, Eric Eggly at PointSeven Studios for incredible cast photography, Steve at Buckeye TeleSystem for the ticket design, Thread Information Design for the creative collateral, Greg Reece at Flying Colors Press for printing the amazing photos and posters, and Jim Schall at Off Contact Productions for the backdrop and banners. Also a HUGE thank you to our committee cochairs: Sara Shiels and Michael Seay. Thank you to our donors and sponsors. For more event information, visit the website at

Cannes Ad Winners Bring Home the Laughs
By: Kathy Jex


fter a few somber and sedate years, the Cannes Advertising winners featured in this year’s reel were reminiscent of years past. The annual Ad Club event drew about 50 members and guests to the Maumee Indoor Theater for November’s Luncheon Meeting. The lunch buffet was a delicious array of Vito’s Pizza choices, including the popular barbecue chicken with Sweet Baby Ray’s Sauce and my personal favorite, the Tony Packo’s pizza. The concession stand was open for popcorn, drinks or whatever theater treat you fancied from the snack bar. But I chose the fresh chocolate chip cookies from Vito’s, as did many others. After announcements, we settled down to watch the reel and were pleased to

be entertained by this year’s winners. In the years following September 11, the competition suffered from political differences and boycotts and produced some very different ads. This year a lot of the fun was back and the worldwide creative community shone with spectacular examples of effective and award-worthy advertising. The winning web site from an Asian clothing manufacturer combined imagination with reality to create the most unique web site I’ve ever seen. Radio winners were once again on the mark featuring Budweiser’s hilarious “Real Men” series and television ads ran the gamut from the sublime to the ridiculous. American TV winners included the Skittles campaign with a “piñata man” and another who is a Skittle Midas – everything he touches turns to

the little candies. There were the usual 2-minute South American video sagas that none of us really understand, and of course, an Asian production featuring two adorable moppets in the throes of unrequited puppy love teaching that differences don’t really matter at all. The expression on the little boy’s face is priceless! The Club also collected cans for the Cherry Street Mission, an annual holiday effort. Thanks to all those who brought canned goods to help feed Toledo’s hungry. We’ll see you next November for another winning reel.



December 2008






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THANK YOU for your support!
2008 AdBID
John Doe Jane Doe

Gaming Tables provided by: Impact Fun Company, Perrysburg, OH Ice & Coolers donated by: Metropolitan Distributing Company Beer products purchased from: Metropolitan Distributing Company Wine products purchased from: Heidelberg Distributing Company Announcer for Murder Mystery: Ben Wilcox Murder Mystery Script written by: Kathy Jex, In-House Communications

Metropolitan Distributing Company, John Walker MonkeyKoko Designs, Kaiko Laser Zureich On Site Adz, Chad Clum Performers School of Dance, Chad Clum Red Envy Boutique Rumpf Computer Solutions, Chris Rumpf Sarah’s Heart Jewelry, Beth Wong Sheroian Associates Southeastern Mills, Mike Zomkowski Sue Hague-Rogers Tam-O-Shanter Tastefully Simple Consultant, Robyn Sadowski Temple Development Company, Michael Temple The Blade, Philip Frebault The Buzz Book, Chris Alexander The Kerr House, Laurie Hostetler The Mane Attraction, Pamela Kwiatkowski The Toledo Symphony, Kristen Celek The Toledo Zoo, Tana Benford Toledo Mud Hens, Cheri Pastula Toledo Museum of Art, Sara Stacy Toledo Repertoire Theatre, Jori Jex University of Toledo Department of Theatre & Film, Angela Riddel WTO5, Cheryl Lightfoot WTOL-TV, Sue Strayer

An Ad Club


Central Union Plaza (Toledo Train Station) 300 Martin Luther King Jr. Drive 6:00p.m. - Cocktails and Sit Down Dinner 7: 0 0 p . m . - C a s i n o Ta b l e s O p e n Silent Auction Bidding throughout the Night A d d to t h e Pot - G i f t C a rd R a f f l e
Win at least $150 in gift cards to local businesses. The pot begins with at least $150 in gift cards to our favorite local restaurants and retailers and increases as you and other AdBid guests bring a gift card (minimum $10 card) to add to the pot. What a great way to kick off your holiday shopping!!

Friday, November 14, 2008

For more information and to purchase tickets, visit or

Bar Sponsor ~ School of Advertising Art Music Sponsor ~ Chart Toppers Texas Hold’em ~ Skyline Event Services Texas Hold’em ~ Madhouse Blackjack ~ Off Contact Productions Blackjack ~ Advertising Club of Toledo Blackjack ~ Impact Fun Company Blackjack ~ Flying Colors Press Deluxe Craps ~ Hart Associates Roulette ~ Buckeye TeleSystem

Adams Street Publishing, Collette Jacobs Advertising Club of Toledo, Patty Schoepf Almondina/YZ Enterprises Inc., Linda Semer Angela Riddel Barry Bagels, Les Greenblatt Bennett Enterprises, Mary Beth Hammond BGSU Department of Athletics, Greg Christopher Bob Beach Buckeye CableSystem, Thomas Dawson Buckeye CableSystem, Dan Penny Dot! Newspaper, Susan Utterback FrontRunner Fitness Training, Dennis McMillan Gino’s Pizza, Beth Impact Fun Company, Ron Durbin Impact Products, Kaiko Zureich In-House Communications, Kathy Jex Lamar Advertising, Sue Stevenson Lourdes College, Helene Sheets Mail Works!, Tim Speweik Marlene Buffy Maumee Indoor Theater, Ty Szumigala

Music provided by: Chart Toppers Banners & Table Sponsor Signs printed by: Off Contact Productions AdBID Packets printed by: Bottomline Ink AdBID Packets mailed by: Mail Works II LLC Tickets designed by: Steve Campos at Buckeye TeleSystem Tickets & Posters printed by: Flying Colors Press Invitation, Drink Tickets, & Character Bio Sheet created by: Thread Information Design Pop & Water donated by: Pepsi Americas Cast Photography provided by: Eric Eggly, PointSeven Studios

A Special “Thank You” to Sara Shiels and Michael Seay for Co-Chairing this event!



December 2008



December 2008

PURPOSE To provide annual scholarships for students pursuing a communications, marketing, public relations or related degree at The University of Toledo or Bowling Green State University (or another accredited university or college in Ohio or Michigan) who will be full-time (as defined by the institution) juniors, seniors or graduate students during the 2009-2010 academic year. Scholarship recipients may re-apply in subsequent years. Applicants must be U.S. citizens. It is anticipated that at least two $1,000 scholarships will be awarded in early May 2009 for the 2009-2010 academic year. Recipients will be introduced at the Advertising Club of Toledo’s lunchtime meeting on Wednesday, June 17, 2009. HOW TO APPLY 1. Complete a scholarship application form. This includes an extra curricular activities sheet and no more than a onepage essay about your career goals (as noted on page 1). The application form must be signed and dated by a faculty member (page 2) in your field of study. Obtain a. Two signed letters of recommendation – at least one letter must be from a faculty member in your field of study; b. An official copy of your most recent transcript. Submit these materials to: Toledo Community Foundation; Attn.: Joanne Olnhausen; 300 Madison Avenue, Suite 1300; Toledo, OH 43604 by (POSTMARKED) Monday, March 2, 2009. Please be sure sufficient postage is on the envelope.




BASIS FOR SELECTION 1. The criteria used for selection of scholarship recipients include consideration of the following: a. b. c. d. e. f. Scholastic aptitude and prior academic achievement (GPA of 3.0 or above), as demonstrated by your transcript; Individual motivation, ability and potential, as demonstrated by your essay and interview with the Toledo Community Foundation’s Scholarship Advisory Committee (if selected as a finalist) ; Recommendations from those individuals in 2a. above; Intent to pursue a degree in communications, marketing, public relations or related degree, as demonstrated by your transcript; and Extra curricular activities such as clubs, internships, work/study programs, as demonstrated by the attachment noted on page 1 of the application form. Interest in pursuing your professional career in the greater Toledo area, as demonstrated by your essay.

2. Based upon recommendations from the Scholarship Advisory Committee, the Advertising Club of Toledo and others, the above-stated criteria may be revised from time to time as deemed appropriate by the Foundation.

Interviews will be scheduled for early April 2009. You will be contacted by the Toledo Community Foundation if you are selected for an interview.
7 ADventure December 2008



Please print (in black ink) or type all information; if an item does not apply to you, indicate N/A.

2. Mail completed application with attachments as outlined in the accompanying Information Sheet, two letters of recommendation, and an official transcript to: Toledo Community Foundation; Attn: Joanne Olnhausen; 300 Madison Avenue, Suite 1300; Toledo, OH 43604 by (postmarked) Monday, March 2, 2009. Questions can be directed to Ms. Olnhausen at 419-241-5049 or

Last Name______________________________________ First Name _________________________MI_______________________ Permanent Address: Street______________________________________________________________________________________ City_______________________________________State__________Zip___________County_______________________________ Phone ( )__________________________________________

Social Security Number _____________________________________________________________________ School Attending ______________________________________ E-mail _______________________________________________ School/Campus Address (if different from permanent address) Street: __________________________________________________ City________________________________State___________Zip__________Phone ( Current College Status (2009-2010) SOPH JR SR GRAD )__________________________________

Cumulative GPA _____________

Major________________________________________________ Anticipated Graduation Date/Year ________________________

On a separate sheet please describe your involvement (during college) in civic, professional, social or other organizations. Include any clubs, internships, work/study programs or activities in which you have been involved. Include dates when possible. Attach sheet to this application form.



On a separate sheet please write an essay, no more than one page in length, about your career goals. Explain how your education will help you achieve these goals. In addition, indicate whether you plan to pursue a professional career in the greater Toledo area or another geographic location. Attach sheet to this application form.

(Page 1 of 2)



December 2008

Please list any scholarships, grants, and/or other awards you have received as of this time. Include the period of time for which the scholarship, grant, etc. has been awarded (i.e. one-time/one year, four years, etc.). Source___________________________________________________Amount__________________Period_________________ Source___________________________________________________Amount__________________Period_________________ Source___________________________________________________Amount__________________Period_________________

EDUCATIONAL FUNDING Scholarships, Grants and Other Awards

Other Sources of Educational Funding

Please list other sources from which you may derive funding for college (i.e., personal or parental income, savings accounts, loans, etc.). Source_____________________________________________________________________________________________________ Source_____________________________________________________________________________________________________ Source_____________________________________________________________________________________________________

As a faculty member, I have read these application materials (including the application form, letters of recommendation, extra curricular activities sheet and career goals essay) and believe, to the best of my knowledge, they represent the student making application for this scholarship. Name (please print) ____________________________________________________________________________ Title _________________________________________________________________________________________ Department ___________________________________________________________________________________ Phone _______________________________________________________________________________________ E-mail Address ________________________________________________________________________________ Faculty Signature ________________________________________________________ Date __________________


____________________________________________________________________________________________________________ I hereby certify that the information provided on this application is, to the best of my knowledge, true and correct. I agree, if requested, to provide the Foundation with additional information needed to determine my qualification for this scholarship. If I become a scholarship recipient, and if requested by the Foundation, I agree to furnish reports that can be used to determine my academic progress and use of scholarship funds. Further, I give my permission to the Toledo Community Foundation, Inc., to release any pertinent information for publicity purposes. Applicant’s Signature_______________________________________________________Date________________

(Page 2 of 2)
K:\Policies and Procedures\Scholarships\Ad Club Application Materials.doc



December 2008

Gelia Wells & Mohr Promotes Christine Kilman to Director of Account Service in Toledo Office
Gelia Wells & Mohr, Western New York’s largest marketing communications agency, today announced the promotion of Christine Kilman to director of account service. Based in Gelia’s Toledo, Ohio office, Kilman manages a staff of account management professionals overseeing Gelia’s global marketing communications campaigns for the automotive, transportation, materialhandling and telematics industries. “Over the past seven years, Christine has used her considerable strategic prowess and business insight fueled by her dedication and enthusiasm to direct successful integrated campaigns for our FORTUNE 500® clients,” said Jamey Phipps, President & CEO of Gelia. “She has led strategic planning sessions around the world, and her global brand management knowledge and leadership will spearhead our continued growth.” Kilman has nearly 20 years’ experience developing and managing marketing campaigns on both the agency and client sides of the business. She is a graduate of the University of Toledo and lives in Sylvania, Ohio with her husband Jeff and sons Nick and Jake. Founded in 1961, Gelia Wells & Mohr is a $56.4 million full-service agency specializing in strategic marketing communications that drive integrated campaigns with measurable results. The agency supports a nationwide client base with strategic planning, advertising, public relations, new media, direct marketing, market research, and Web site architecture and design. With headquarters in Clarence, N.Y., Gelia Wells & Mohr also operates offices in Chicago, Ill. and Toledo, Ohio. More information is available at

New Member Profile
I’m a recent graduate of the University of Toledo with a Bachelor’s Degree in Business and I’ve been in business for two years. Previously, I worked for Central Catholic as an IT Administrator for six years and at BusinessVoice in the same capacity for one year. I’ve had an entrepreneurial spirit since I was fairly young: creating websites and online newsletters in the music industry when I was 12, and promoting concerts all over Ohio during most of high school and college. Patty tells me that the Ad Club is the coolest organization in Toledo, and I’m inclined so far to believe her, which is why I ponied up for a membership. My company does quite a bit of internet marketing and web development, so I suppose it was a natural fit as well. As for fun facts about me, I’ve been a “winner” since my toddler days, receiving top honors at the “cutest toddler” pageant during the 1985 Strawberry Festival in Holland. I felt it prudent to leave on top of my game and have yet to defend the title. I also acquired a pilot’s license in 2007 and landed on a grass field (on purpose) for the first time this month. Contact info: phone: 419.283.2818

Chris Rumpf Rumpf Computer Solutions

Happy Holidays
from the Ad Club Office



December 2008

Full Line
Vehicle • Exterior Signage • POP • Dealership • Banner

Enhance your company's image and build brand awareness with our wide variety of large format, full color Scotchprint® Graphics at Off Contact Productions.
419.255.5546 877-OCP-9727
w w w. o ff c o n t a c t . c o m



December 2008

7230 Sawmill Run Holland, OH 43528

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